Chill.
Take a moment,
Chill.
Kiara%Yvette%Bass% % OCTA%(Creative)%Brief%for%‘Chill’%Print%%Ad% % Objective. The%objective%for%this%advertisement%is%to%show%readers%how%a%nice%cold%drink%is%all%one% needs%in%order%to%relax.%% Challenge. Getting%reader%to%look%at%the%advertisement%and%not%just%flip%past%it.%Also%creating%an% emotion%of%relief%for%the%viewer%of%this%advertisement%will%be%challenging.%The%image%of%the% martini%glass%is%what%will%help%create%this%feeling%of%relief.%% Truth. “Chill”%is%the%word%that%is%being%conveyed%on%the%advertisement.%Life%is%overwhelming%and%at% times%it%is%hard%to%remember%to%breathe,%or%even%take%a%few%moments%to%recuperate%to%finish% tackling%life.%This%is%an%action%many%forget%to%implement%in%their%life.%% Answer. I%always%remind%myself%to%chill.%Things%get%hectic%between%personal%and%professional% relationships%often,%but%I%make%it%a%point%to%take%a%moment%chill,%relax,%and%free%my%mind.% Target.Audience/Market. Target%market%would%Women%who%are%mothers%between%the%ages%28N35.%An%income%of% $65,000%is%the%targeted%salary%for%the%type%women%that%the%ad%is%targeted%towards.%Women% between%these%ages%tend%to%be%highly%active%in%their%professional%life%and%personal%life.%Ideal% careers%for%these%women%are%in%areas%are%law,%accounting,%and%business%management.% Medium. Editorial%magazines%are%the%medium%chosen%to%display%this%advertisement.%Editorials%such% as%Redbook%and%Parenting%is%where%the%ad%will%be%displayed,%reason%being%these%particular% editorials%cater%to%parenting,%marital%advice,%and%lifestyle%topics%that%fit%within%the%age%range% of%the%targeted%consumer%for%this%advertisement.%%
Chill.
Kiara%Yvette%Bass% % OCTA%(Creative)%Brief%for%‘Chill’%Print%%Ad% % Objective. The%objective%for%this%advertisement%is%to%show%readers%how%a%nice%cold%drink%is%all%one% needs%in%order%to%relax.%% Challenge. Getting%reader%to%look%at%the%advertisement%and%not%just%flip%past%it.%Also%creating%an% emotion%of%relief%for%the%viewer%of%this%advertisement%will%be%challenging.%The%image%of%the% martini%glass%is%what%will%help%create%this%feeling%of%relief.%% Truth. “Chill”%is%the%word%that%is%being%conveyed%on%the%advertisement.%Life%is%overwhelming%and%at% times%it%is%hard%to%remember%to%breathe,%or%even%take%a%few%moments%to%recuperate%to%finish% tackling%life.%This%is%an%action%many%forget%to%implement%in%their%life.%% Answer. I%always%remind%myself%to%chill.%Things%get%hectic%between%personal%and%professional% relationships%often,%but%I%make%it%a%point%to%take%a%moment%chill,%relax,%and%free%my%mind.% Target.Audience/Market. Target%market%would%Women%who%are%mothers%between%the%ages%28N35.%An%income%of% $65,000%is%the%targeted%salary%for%the%type%women%that%the%ad%is%targeted%towards.%Women% between%these%ages%tend%to%be%highly%active%in%their%professional%life%and%personal%life.%Ideal% careers%for%these%women%are%in%areas%are%law,%accounting,%and%business%management.% Medium. Editorial%magazines%are%the%medium%chosen%to%display%this%advertisement.%Editorials%such% as%Redbook%and%Parenting%is%where%the%ad%will%be%displayed,%reason%being%these%particular% editorials%cater%to%parenting,%marital%advice,%and%lifestyle%topics%that%fit%within%the%age%range% of%the%targeted%consumer%for%this%advertisement.%%
