Christina Daves
Christina Daves
THE ART OF
THE HOOK © 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
welcome Please fill out this brief questionnaire to help us come up with three amazing hooks for your business. Christina Daves PR For Anyone™
Bryan Toder The Fearless Communicator™
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
ABOUT YOU 1
Your Name:
2
Business Name:
3
Tagline:
4
Contact Email:
5
Company Website:
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
E G A S S E M YOUR 6
What message are you trying to convey (new product, story idea, I’m an expert in…?)
7
Who is your audience?
8
Do you have any hooks you’ve tried to use in the past? Please include.
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
S T E L T U O a i med 9 10
Is this a general press release or to specific media outlets?
If specific, which outlet(s)?
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
ABOUT
BRYAN TODER Hi, I’m Bryan Toder a professional Hypnotist and owner of Plymouth Hypnosis Center in Lafayette Hill, PA. They also call me The Fearless Communicator™ and I teach How to Effectively Communicate So You Can Persuade Your Audience to Take Action! For some reason, I’m also a “hook savant,” where I can create amazing publicity hooks, headlines and sound bites on the fly! These hooks and headlines have resulted in millions of dollars in sales for my businesses and appearances on TV, radio and articles. The radio commercials that I produce are all hooks, headlines and soundbites that pull in clients like crazy! One day, Christina emailed me because she needed a hook immediately for a HARO query for her CastMedic Designs products. In just two minutes, I came back with this: WARNING: With this Product, You May WANT to Break a Leg! Contact me to get my expert hook creation and learn how you too can become a fearless communicator.
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
ABOUT
christina daves I am the founder of PR for Anyone™ and a successful, award-winning entrepreneur. In my first year of business after launching a product-based business, I appeared in over 50 media outlets including, The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, the CW, Parenting Magazine, The Washington Post, and more. At PR for Anyone,™ we would love to help you further your publicity efforts. Check out our done-for-you solution, Your Own PR Assistant, at www.prforanyone.com/assistant/ where we answer pertinent free media query services on your behalf daily. This is where my clients and I have had some of our biggest successes including appearances on national television and in national publications. You can also work with me directly to set up your PR systems, create a strategy for you to handle your own PR, and provide you with industry contacts. Learn more at www.prforanyone.com/work-with-me. Our clients have appeared on the cover of national and regional magazines as well as national and local television. They have also been quoted in top rated blogs and secured an e-How series. Contact me today and let’s work together so you can learn how to be your own publicist!
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
THE ART OF
THE HOOK © 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
welcome Please fill out this brief questionnaire to help us come up with three amazing hooks for your business. Christina Daves PR For Anyone™
Bryan Toder The Fearless Communicator™
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
ABOUT YOU 1
Your Name:
2
Business Name:
3
Tagline:
4
Contact Email:
5
Company Website:
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
E G A S S E M YOUR 6
What message are you trying to convey (new product, story idea, I’m an expert in…?)
7
Who is your audience?
8
Do you have any hooks you’ve tried to use in the past? Please include.
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
S T E L T U O a i med 9 10
Is this a general press release or to specific media outlets?
If specific, which outlet(s)?
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
ABOUT
BRYAN TODER Hi, I’m Bryan Toder a professional Hypnotist and owner of Plymouth Hypnosis Center in Lafayette Hill, PA. They also call me The Fearless Communicator™ and I teach How to Effectively Communicate So You Can Persuade Your Audience to Take Action! For some reason, I’m also a “hook savant,” where I can create amazing publicity hooks, headlines and sound bites on the fly! These hooks and headlines have resulted in millions of dollars in sales for my businesses and appearances on TV, radio and articles. The radio commercials that I produce are all hooks, headlines and soundbites that pull in clients like crazy! One day, Christina emailed me because she needed a hook immediately for a HARO query for her CastMedic Designs products. In just two minutes, I came back with this: WARNING: With this Product, You May WANT to Break a Leg! Contact me to get my expert hook creation and learn how you too can become a fearless communicator.
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
ABOUT
christina daves I am the founder of PR for Anyone™ and a successful, award-winning entrepreneur. In my first year of business after launching a product-based business, I appeared in over 50 media outlets including, The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, the CW, Parenting Magazine, The Washington Post, and more. At PR for Anyone,™ we would love to help you further your publicity efforts. Check out our done-for-you solution, Your Own PR Assistant, at www.prforanyone.com/assistant/ where we answer pertinent free media query services on your behalf daily. This is where my clients and I have had some of our biggest successes including appearances on national television and in national publications. You can also work with me directly to set up your PR systems, create a strategy for you to handle your own PR, and provide you with industry contacts. Learn more at www.prforanyone.com/work-with-me. Our clients have appeared on the cover of national and regional magazines as well as national and local television. They have also been quoted in top rated blogs and secured an e-How series. Contact me today and let’s work together so you can learn how to be your own publicist!
© 2013 PR for Anyone™ | All Rights Reserved | www.prforanyone.com
