Claiming Noah by Amanda Ortlepp
Claiming Noah by Amanda Ortlepp Marketing & Publicity Campaign
Pre-publication Buzz We’ll create a groundswell of attention and anticipation through social media, a blog tour with leading bloggers and by sending complimentary advance copies (we will be sending 300!) to key influencers including: Meshel Laurie Lisa Wilkinson Caroline Overington Jennifer Byrne Mia Freedman Leigh Sales Annabel Crabb Lisa Genova Wendy Harmer Leila McKinnon And many more…
Pre-publication Buzz Our blog tour featuring reviews and interviews with Amanda, will involve leading book bloggers including: Blog
Social media followers
Book’d Out
http://bookdout.wordpress.com/
3000
Australian Women Writers’ Challenge
http://australianwomenwriters.com/
6000
1Girl2ManyBooks
http://1girl2manybooks.wordpress.com/
2850
Write Note Reviews
http://writenotereviews.com/
1500
Beauty & Lace
http://beautyandlace.net/
6755
Book Clubs Promotion We’ll partner with Good Reading to offer 20 book clubs an ultimate book club package including: • Amanda attending your bookclub • Free copies of Claiming Noah for every member of your book club • Plus a food and wine hamper! To be supported by editorial coverage in the magazine (circ 19K).
Online advertising Major online campaign across Mamamia Daily Life and The Hoopla including website and newsletter advertising, plus social media promotions: *Social media followers www.dailylife.com.au
59K
www.mamamia.com.au
335K
www.thehoopla.com.au
47.5K
*Plus more not on social media
Online advertising A further 1 million ads will run across hundreds of websites including: AU Women’s Weekly
SMH - books pages
Nine MSN
Woman’s Day AU
Mindfood
Kidspot
The Age - books pages
Canberra Times – books NZ Listener - books
Women’s Agenda
Elle
Essential Baby
Today Show / Sunrise
Huffington Post
The Guardian - culture
Stuff.co.nz
Yahoo!7
NZ Woman’s Weekly
And many more!
Mother’s Day Promotion In 2015 we will run a major promotional campaign ($100K spend) for a selection of our Mother’s Day titles – including Claiming Noah.
This will be a multi-channel campaign advertising our key Mother’s Day titles across magazines, radio and online
Publicity We have pitched Amanda for all major writers festivals nationally. We have also pitched Claiming Noah as a perfect Book of the Month for Australian Women’s Weekly in March and the ABC’s Book Club.
Publicity You can expect review coverage for Claiming Noah from the ANZ media including: AU Women’s Weekly
Sydney Morning Herald
North & South
Woman’s Day AU
Mindfood
Next
New Idea
Canberra Times
NZ Listener
The Age
Elle
Woman’s Day NZ
Sunday Life
Who
Courier Mail
Wish
Herald Sun
NZ Woman’s Weekly
Yours
Sunday Star Times
New Zealand Herald
And many more!
Author events If you would like Amanda to attend your store’s book club or similar event, please contact us.
Claiming Noah By Amanda Ortlepp March 2015
Pre-publication Buzz We’ll create a groundswell of attention and anticipation through social media, a blog tour with leading bloggers and by sending complimentary advance copies (we will be sending 300!) to key influencers including: Meshel Laurie Lisa Wilkinson Caroline Overington Jennifer Byrne Mia Freedman Leigh Sales Annabel Crabb Lisa Genova Wendy Harmer Leila McKinnon And many more…
Pre-publication Buzz Our blog tour featuring reviews and interviews with Amanda, will involve leading book bloggers including: Blog
Social media followers
Book’d Out
http://bookdout.wordpress.com/
3000
Australian Women Writers’ Challenge
http://australianwomenwriters.com/
6000
1Girl2ManyBooks
http://1girl2manybooks.wordpress.com/
2850
Write Note Reviews
http://writenotereviews.com/
1500
Beauty & Lace
http://beautyandlace.net/
6755
Book Clubs Promotion We’ll partner with Good Reading to offer 20 book clubs an ultimate book club package including: • Amanda attending your bookclub • Free copies of Claiming Noah for every member of your book club • Plus a food and wine hamper! To be supported by editorial coverage in the magazine (circ 19K).
Online advertising Major online campaign across Mamamia Daily Life and The Hoopla including website and newsletter advertising, plus social media promotions: *Social media followers www.dailylife.com.au
59K
www.mamamia.com.au
335K
www.thehoopla.com.au
47.5K
*Plus more not on social media
Online advertising A further 1 million ads will run across hundreds of websites including: AU Women’s Weekly
SMH - books pages
Nine MSN
Woman’s Day AU
Mindfood
Kidspot
The Age - books pages
Canberra Times – books NZ Listener - books
Women’s Agenda
Elle
Essential Baby
Today Show / Sunrise
Huffington Post
The Guardian - culture
Stuff.co.nz
Yahoo!7
NZ Woman’s Weekly
And many more!
Mother’s Day Promotion In 2015 we will run a major promotional campaign ($100K spend) for a selection of our Mother’s Day titles – including Claiming Noah.
This will be a multi-channel campaign advertising our key Mother’s Day titles across magazines, radio and online
Publicity We have pitched Amanda for all major writers festivals nationally. We have also pitched Claiming Noah as a perfect Book of the Month for Australian Women’s Weekly in March and the ABC’s Book Club.
Publicity You can expect review coverage for Claiming Noah from the ANZ media including: AU Women’s Weekly
Sydney Morning Herald
North & South
Woman’s Day AU
Mindfood
Next
New Idea
Canberra Times
NZ Listener
The Age
Elle
Woman’s Day NZ
Sunday Life
Who
Courier Mail
Wish
Herald Sun
NZ Woman’s Weekly
Yours
Sunday Star Times
New Zealand Herald
And many more!
Author events If you would like Amanda to attend your store’s book club or similar event, please contact us.
Claiming Noah By Amanda Ortlepp March 2015
