colors
COLORS
3
LOGO COLOR
Color is a key element in creating a recognizable, consistent logo and branding system. The palette for the logo and its supporting materials will be covered in greater detail in the following pages, but it is important at this point to introduce the logo in its desired colors.
4-color
1-color
White on dark background
4-COLOR TREATMENT
1-COLOR TREATMENT
WHITE TREATMENT
In a 4-color environment, the logo may be
In a 1-color environment, Black or Pantone
In a 1-color environment, a Pantone 369U
featured in 4-color.
black can be used.
color can be used, or the solid black version.
Important Note: This style guide DOES NOT accurately represent true colors. The logo as they appear in this manual are only simulations of the actual colors to be used for the logo. DO NOT match to the colors as they appear here.
4
COLOR PALETTE
The color palette is an important element in the overall perception of the City brand. Wherever possible, it is important to adhere to the main color palette. The City of Palo Alto primary color palette consists of Green (Pantone 369U), Gray (Pantone Cool Gray 9U), Solid Black, and Knockout White. In the 1-color version, the logo is set in either black or white.
Green Pantone 369U / 50C 100Y 25K / #66a224
Gray Pantone Cool Gray 9U / 65K / #7d7d7d
Black Pantone BlackU / 100K / #000000
Knockout White 0K / #ffffff
WEB-SAFE COLOR PALETTE Displaying images online has a number of technical limitations that differ from print. Due to the complexities of consistently displaying color across multiple platforms and browsers, a separate color palette should be used for online collateral. The web-safe color palette is as follows: Green (#66a224), Gray (#7d7d7d), Solid Black (#000000), Knockout White (#ffffff).
5
SECONDARY COLOR PALETTE
For flexibility, a secondary color palette has been included to allow for applications of the logo in a variety of instances. However, the City of Palo Alto logo colors should never be altered. The secondary color palette consists of Dark Green (Pantone 7496U), Light Green (Pantone 579U), Blue (Pantone 2905U), Dark Blue (Pantone 646U), Brown (Pantone 119U), Yellow (Pantone 602U), Rust (Pantone
Dark Green Pantone 7496U / 35C 100Y 60K / #4f690b
Light Green Pantone 579U / 15C 40Y 15K / #c5d29f
Blue Pantone 2905U / 50C 10K / # 8abee0
Dark Blue Pantone 646U / 70C 40K / #3e7d9f
Brown Pantone 119U / 35M 100Y 55K / #7e6204
Yellow Pantone 602U / 5M 50Y / #faf39c
Rust Pantone 471U / 70M 100Y 30K / #aa531a
Red Pantone 1797U / 100M 100Y 30K / #a2001c
471U) and Red (Pantone 1797U). WEB-SAFE COLOR PALETTE Displaying images online has a number of technical limitations that differ from print. Due to the complexities of consistently displaying color across multiple platforms and browsers, a separate color palette should be used for online collateral. Dark Green (#4f690b), Light Green (#c5d29f), Blue (#8abee0), Dark Blue (#3e7d9f), Brown (#7e6204), Yellow (#faf39c), Rust (#aa531a) and Red #a2001c).
6
3
LOGO COLOR
Color is a key element in creating a recognizable, consistent logo and branding system. The palette for the logo and its supporting materials will be covered in greater detail in the following pages, but it is important at this point to introduce the logo in its desired colors.
4-color
1-color
White on dark background
4-COLOR TREATMENT
1-COLOR TREATMENT
WHITE TREATMENT
In a 4-color environment, the logo may be
In a 1-color environment, Black or Pantone
In a 1-color environment, a Pantone 369U
featured in 4-color.
black can be used.
color can be used, or the solid black version.
Important Note: This style guide DOES NOT accurately represent true colors. The logo as they appear in this manual are only simulations of the actual colors to be used for the logo. DO NOT match to the colors as they appear here.
4
COLOR PALETTE
The color palette is an important element in the overall perception of the City brand. Wherever possible, it is important to adhere to the main color palette. The City of Palo Alto primary color palette consists of Green (Pantone 369U), Gray (Pantone Cool Gray 9U), Solid Black, and Knockout White. In the 1-color version, the logo is set in either black or white.
Green Pantone 369U / 50C 100Y 25K / #66a224
Gray Pantone Cool Gray 9U / 65K / #7d7d7d
Black Pantone BlackU / 100K / #000000
Knockout White 0K / #ffffff
WEB-SAFE COLOR PALETTE Displaying images online has a number of technical limitations that differ from print. Due to the complexities of consistently displaying color across multiple platforms and browsers, a separate color palette should be used for online collateral. The web-safe color palette is as follows: Green (#66a224), Gray (#7d7d7d), Solid Black (#000000), Knockout White (#ffffff).
5
SECONDARY COLOR PALETTE
For flexibility, a secondary color palette has been included to allow for applications of the logo in a variety of instances. However, the City of Palo Alto logo colors should never be altered. The secondary color palette consists of Dark Green (Pantone 7496U), Light Green (Pantone 579U), Blue (Pantone 2905U), Dark Blue (Pantone 646U), Brown (Pantone 119U), Yellow (Pantone 602U), Rust (Pantone
Dark Green Pantone 7496U / 35C 100Y 60K / #4f690b
Light Green Pantone 579U / 15C 40Y 15K / #c5d29f
Blue Pantone 2905U / 50C 10K / # 8abee0
Dark Blue Pantone 646U / 70C 40K / #3e7d9f
Brown Pantone 119U / 35M 100Y 55K / #7e6204
Yellow Pantone 602U / 5M 50Y / #faf39c
Rust Pantone 471U / 70M 100Y 30K / #aa531a
Red Pantone 1797U / 100M 100Y 30K / #a2001c
471U) and Red (Pantone 1797U). WEB-SAFE COLOR PALETTE Displaying images online has a number of technical limitations that differ from print. Due to the complexities of consistently displaying color across multiple platforms and browsers, a separate color palette should be used for online collateral. Dark Green (#4f690b), Light Green (#c5d29f), Blue (#8abee0), Dark Blue (#3e7d9f), Brown (#7e6204), Yellow (#faf39c), Rust (#aa531a) and Red #a2001c).
6
