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Commercialising Income Generation in the Public Sector
B an 12 oo pe d th N k b r d sav o ef el e u vem ore bo eg p b ok ate to er ed p £5 . lac 0 e
Taking an entrepreneurial approach to optimising income and minimising costs Thursday 9th December 2010, America Square, London, EC3
Expert speakers include: David Clarke, Honorary Secretary The Society of County Treasurers Sharon Bayliss, Assistant Director Customer & Commercial Services London Borough of Hammersmith LGC Award Winner 2010: Council of the Year Stuart Mckellar, Director of Finance Swindon Borough Council Seb Elsworth, Director of Strategy Association of Chief Executives of Voluntary Organisations (ACEVO) Judith Barnes, Partner Head of Local Government, Eversheds
5 reasons to attend this event: ■ Assess the impact of the Comprehensive Spending Review on local government funding ■ Transform your partnerships in order to achieve smart cuts and maximize revenue ■ Determine the most successful way of interpreting data to achieve an above average income level ■ Equip yourself with a thorough understanding of what constitutes a good trading opportunity ■ Maximise your staff’s abilities to be more commercially minded in the way they approach and deliver services
TO REGISTER:
Tel: 0845 056 8341 Fax: 020 7728 5299 Email:
[email protected] Online: www.lgcandnlgn-incomegeneration.com
Commercialising Income Gen Thursday 9th December 2010,
Best practice examples of innovative ways Delegates from LGC’s other Income to optimise revenue and generate income Generation Conferences said: surplus “Interesting, informative, right on Finding innovative ways of maximising income the button” revenue through fees, charges and commercial investments will not be a simple and straightforward task. The Comprehensive Spending Review will mean tough decisions have to be made and there will be increased pressure on you to drive efficiencies and achieve financial savings.
Attend this essential conference to hear expert advice on pressing issues, including: • Implementing a successful framework to effectively manage risk when investing public money • Successfully breaking down the barriers of partnership working - Tackling governance and distributing surplus • Capitalise on opportunities around fees and charges with a better understanding of the legal implications relating to statutory and discretionary services
Strategy and Performance Manager, Warwickshire County Council
“Thought provoking, mind stretching and humbling in terms of seeing how far we have to go” Finance Manager, Cheshire County Council
“A concise overview of income generation” Principle Accountant, Flintshire County Council
Who should attend this conference? This event has been specifically designed for those with responsibility for driving income generation in the public sector. This includes Directors, Heads and Managers of:
✔ Finance ✔ Audit
Utilise this unique opportunity to learn how to further embed income generation within your organisation, meet government targets and successfully manage your local community’s expectations.
✔ Accountancy Services
Book your place today and walk away with new ideas, innovative strategies and best practice examples of how local authorities have been successful in generating additional revenue. Ensure you succeed in meeting the critical needs of your community by delivering relevant, high quality services whilst keeping costs down.
✔ Performance
✔ Resources ✔ Financial Services
This event is also highly relevant to local authority Chief Executives and Elected Members, as well as representatives from provider organisations and the voluntary sector.
Sponsorship Opportunities
As an exhibitor or sponsor at this conference, you will have access to a market comprised of senior figures within the public sector. You can develop your business and brand by: • Sponsoring the event • Booking an exhibition space • Advertising in the delegate documentation package To enquire about these opportunities and more, please contact Samantha Harden on 020 7728 3738 or email
[email protected] TO REGISTER:
Tel: 0845 056 8341 • Fax: 020 7728 5299 • Email: lgc&
neration in the Public Sector America Square, London, EC3
Sharon Bayliss, Assistant Director Customer and Commercial Services London Borough of Hammersmith and Fulham LGC Award Winner 2010: Council of the Year
09:00 Registration and refreshments 09:45 Opening remarks from the Chair David Clarke, Strategic Director, Resources Directorate Warwickshire County Council and Honorary Secretary The Society of County Treasurers 10:00 Examining the legal implications of council wellbeing powers in income generation • Enhancing your understanding of the legal boundaries within statutory and discretionary services of where charges can apply to maximise revenue • Dispelling the misconception that legal implications mean limitations: Maximising opportunities to generate income • Learning to take calculated risks where legislation permits • Clarifying the legal implications of data sharing to encourage greater flexibility and collaboration with other departments, local authorities and organisations Judith Barnes, Partner, Head of Local Government Eversheds 10:40 Developing an entrepreneurial approach in your authority to developing markets and delivering services • Putting in place an effective commercial business model in a public sector domain • Maximising and harnessing your staff’s abilities to be more commercially minded in the way they approach and deliver services • Catering to your market: Understanding what services your different types of customer perceive as valuable instead of what local authorities would like to sell • Exploring new ways of exploiting local authority assets to achieve income surplus • Maximising the value of your partnerships with the private sector: Ensure local authorities have the same level of commercial awareness as their partners • Managing risk: thinking through the complex dynamics of investing public money in commercial ventures Stuart Mckellar, Director of Finance Swindon Borough Council 11:05
Question and answer session
11:15
Interactive discussion: Identifying and overcoming barriers which prevent local authorities from becoming more entrepreneurial in their approach
11:40
Morning refreshments
12:05 Partnership working: Working successfully across the public sector to maximise efficiency and optimise income • Setting the record straight: Do you treat other public sector bodies as potential partners or business associates? • Assessing innovative methods of cross authority working to generate surplus • Delivering higher quality services with your public sector partners: In what circumstances can you increase the charge? • Transforming partnerships with health: Implementing a framework which does not jeopardise income generation • Breaking down the practical barriers to partnership working: Governance, frameworks for staff allocation and resources, decision making on policy and discretionary services and distributing the surplus
© Emap Ltd 2010 The programme may change due to unforeseen circumstances. Emap reserves the right to alter the venue and/or speakers
12:30
Question, answer and feedback session
12:45 Investing in the right trading opportunities to optimise income • Understanding what constitutes a good trading opportunity • Clarifying when and where a separate trading vehicle is necessary 13:10
Lunch
14:10
tilising data analysis to maximise income and reduce U costs • Taking the first step: Identifying sources of data within local government • Effectively analysing data by using appropriate computer tools • Understanding the limitations of data analysis: Anomalies, coding accounts • Interpreting the results against actual service provisions • Implementing solutions which takes current working practices into account Les Bradshaw, Head of Audit Services Dudley Metropolitan Borough Council
14:35
Question and answer session
14:45
Interactive discussion: How can you shape public behaviours and help manage future demand through effective charging?
15:05
Afternoon refreshments
Working with the third sector • Delivering effective and efficient public services in partnerships • Intelligent commissioning for personalised public services • Developing a diverse social market in your locality • Working with the third sector to deliver “Smart Cuts” Seb Elsworth, Director of Strategy Association of Chief Executives of Voluntary Organisations (ACEVO) 15:25
15:50 Assessing the increased need for income generation under the new government • Examining the impact of the Comprehensive Spending Review on local authority funding: Clarifying ambiguities • Assessing innovative methods and new opportunities of generating revenue with a limited budget • Successfully managing local community expectations: Conveying the message that services will be cut and justifying charges and fees • Managing successful relationships with council members: Putting forward initiatives likely to gain member support and depoliticising revenue generation Cllr Edward Lord JP, Chairman Andrew Macey, Sector & Project Manager Corporate & Transactional Shared Services (CATS) Local Partnerships 16:15
Question and answer session
16:30 Chair’s closing remarks and conference ends
[email protected] • Online: www.lgcandnlgn-incomegeneration.com
Commercialising Income Generation in the Public Sector Taking an entrepreneurial approach to optimising income and minimising costs Thursday 9th December 2010, America Square, London, EC3 Priority code:
Conference code:
SPK
L046
5 Ways to Register www.lgcandnlgn-incomegeneration.com
020 7728 5299
0845 056 8341
Comercialising Income Generation in the Public Sector Conference Registration Greater London House Hampstead Road London NW1 7EJ
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