Commuter Advertising exclusive providers of new public transit media Audio
Play 15 second audio message over the sound system in public transit!
timed: pick the exact time
when your message plays on all buses in operation
targeted: pick the exact
location where your message plays when the bus drives by
Benefit: A captive audience + targeted message. Your message can not be turned off.
Text Scroll
Reinforce the audio message with visual text!
YOUR MESSAGE here... Benefit: Your message is scrolled across the front of the bus for all passengers to view.
Text Messaging
Enhance your message with a call to action!
Free sub 2day @ noon!
Friday coffee refills free to 1st 50 customers
Stop in for free estimate!
Benefit: Special offers + additional info is sent instantly to your potential customer.
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Commuter Advertising our footprint
Maine
kota Vt.
Minnesota
kota
Wisconsin
Indiana
Illinois
Ohio
Md. West Virginia
Kansas
Mississippi
Audio
9 9 9 9 9 9
Louisiana
Champaign, IL
Kansas City, MO Toledo, OH Rockland, NY Chicago, IL
New Jersey
Toledo
Delaware
Rockland
Washington, D.C. Virginia
Chicago
South Carolina
Arkansas
Dayton, OH
Kansas City
North Carolina
Tennessee
Market
Champaign
Kentucky
Missouri
Oklahoma
R.I. Conn.
Pennsylvania
Iowa
ska
Mass.
New York
Michigan
Dayton
N.H.
Alabama
Georgia
Texting Signage (inside) Signage (outside)
9 9 9 9 9 9
Your audio message can reach
9 9 9 9 9 9
9
Riders
11.5 M 10 M
Florida
9
16.5 M 6M 4M 36 M
87 mm riders in a year!
where do you do business?
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the riders 96% adult riders 41% work commuters 21% students secondary education
Commuter Advertising Who is Commuter Advertising?
socially responsible
Commuter Advertising partners and supports public transit through revenue sharing with the municipality
Many Industries invest with CA: Telecom/Mobile Non-Profit Government
4%
2%
David Kamba
Commuter Advertising was founded in 2008 and has grown from an award winning idea that took first place in both the University of Dayton and DePaul business plan competitions to winning eight transit contracts in six cities throughout the country. Today, CA now reaches 87-million riders per year. Our mission is simple “connect our clients message to captive audiences.” CA’s success has come as a result of repeat business. Simply put, our client’s reinvest with CA if and only if we help them achieve their professional goals. We do this by making the buying process simple AND most importantly by dropping customers off literally in front of their door.
“ fastest growing transit advertising company in the midwest with eight contracts in the past 18 months!”
Companies re-invest with CA after initial advertising program:
Restaurants
4%
7%
27% Health Care
14%
78%
Other
25%
8% Financial Services
9%
Education
Retail
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Pleased with business investment + continue as a client with CA
Commuter Advertising advertisers:
Study + Testimonials:
Delivering Customers, Driving Results McDonald’s utilized the Commuter Advertising text messaging campaign in Dayton, OH to increase awareness of the Big and Tasty Sandwich. McDonald’s realized a 13% lift of Big and Tasty sandwiches over a six week period driving traffic into two area McDonald’s.
We use advertising to attract new clients to our services. We are particularly interested in female commuters who might have Medicaid, as this is a part of our business plan to increase Medicaid revenue. We don’t have any metrics to measure success, except when people tell us they heard our ad on the bus. As one recently new client said, “I heard your ad every day and finally decided to call and get help.” We have always been pleased with the help of your staff, their responsiveness to making route changes, and the quality of the voice message.
— john o'bryan director
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Commuter Advertising Testimonials continued:
“ i can’t think of a better, more cost effective way of getting our message to so many people in so many different locations.” Thank you "Commuter Advertising" for a great way to advertise!
— touja swartztrauber admission/marketing director
We use commuter advertising to support our advertising efforts with key stores in a number of our markets. commuter advertising increases the frequency of our message during any given campaign and extends the message during off weeks. Commuter Advertising would be beneficial to any advertisers that have stores or locations near or on the bus routes because it allows an advertiser to tailor a message with a call to action at a very efficient cost. how do you use commuter advertising? We use Commuter Advertising to support our advertising efforts with key stores in a number of our markets. Commuter Advertising increases the frequency of our message during any given campaign and extends the message during off weeks. why do you believe commuter advertising has been successful? Commuter Advertising has been a success because sales have hold steady during a down economy.
— lam trang checksmart financial advisor
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Commuter Advertising key pace rider information
major markets
Pace ridership characteristics » Destination In their typical trip, over half (51%) of Pace customers travel from somewhere in the suburbs to another suburban destination while 19% go from the City of Chicago to the suburbs.
51%
30%
Suburb » city
Suburb » suburb
19%
City » suburb
Total Pace rider demographics One out of every five Pace riders is 55 years of age or older, and more than half are between 35 and 54 years old.
More than a quarter (28%) of Pace customers have a college degree while 36% have a high school diploma or less.
Nearly two-thirds (62%) of Pace riders are employed full-time.
age
education
employment status
22%
35–44 yrs
27%
16%
High school graduates
55–64 yrs
15%
25–34 yrs
9% 18–24 yrs
Some college/ tech school
45–54 yrs
6% 3%
Some high school or less
Under 18 yrs
ethnic background
42%
African American
20%
College graduates
9% 8%
65 yrs or older
Post graduate degree
Other
20%
Part-time Student
9%
Retired
6%
Unemployed
6%
Homemaker
3%
Other
4%
36%
Caucasian
6%
62%
Full-time
37%
29%
12%
Hispanic
5% Asian [ 6 ] c ommut er adv e rtis in g 2 01 1 m e d i a pac k ag e
Commuter Advertising key pace rider information Total Pace rider household characteristics Nearly half of Pace riders live in households with an annual income of less than $25,000.
household income $100K+ $75–99K
7%
On the other hand, 14% of riders live in households with incomes of $75,000 a year or more.
7%
20% Less than $12K
10% $55–74K
56%
12%
25%
$40–54K
$12–24K
19%
of riders earn $25K or more
$25–39K
Pace ridership characteristics » Choice Over a quarter (27%) of Pace customers are Choice Riders who have BOTH a car available for their personal use and a driver’s license.
car available for use
choice + non-choice riders
31% yes
27%
69% no
choice
73%
driver’s license
non-choice 46% no
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54% yes
Commuter Advertising key pace rider information Pace ridership characteristics » Obtaining information Pace customers obtain information about the system primarily on the bus, from the RTA Travel Information Center, and from bus stop signs. With audio announcements playing on the bus, your message is being heard and obtained.
On Bus RTA Travel Info Center
Your text messaging campaign is targeted to 76% of all Pace Bus riders.
37%
Pace Website
31%
Pace Info Line
30%
Transit Stations
22%
RTA Website
19% 7%
Phone Directory
6%
City Hall/Library
5%
TV/Radio
The current usage of cell phones among Pace Bus riders is 76%.
41%
Bus Stop Signs
Employer/School
Pace ridership characteristics » Cell phones
61%
4%
Newspaper/Magazine
3%
Direct Mail
3%
do you have a cell phone?
76% yes
24% no
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