CONS:BEHIND THE MASK
CONS:BEHIND THE MASK In June 2014, Eventbrite surveyed 2,600+ fandom convention-goers to get the real story behind the pop culture phenomenon of the decade.
NERDS BY THE NUMBERS Who attends cons?
47% 38% 29% 20%
Respondents claim to be “super fans” of
k 30
k
5%
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ve
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Un
Age
Fans of everything
61
de
35
-6
0k
5k r3
49 er
9
ov
-4
9
30
-2
2
23
18
-2
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50 / 50
8%
7%
6%
0%
under age 30
14%
91
45%
55%
26%
Income
3+ genres on average
528 Tabletop Games
1252 M
ovies/T
1438 50
94
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# of “super-fans” by genre, 2611 total respondents
Fans love live events 21%
31%
22%
9%
17%
1
2
3
4
5+
Average # of fandom events attended per year
43%
keep tabs online when they can’t attend cons in person
WHY FANS FLOCK TO CONS To meet people Fans say cons are a great place to…
65%
55%
43%
Make new Friends
Bring friends and family
Meet people I’ve connected with online
40%
15%
10%
Reconnect with fans I’ve met at past events
Meet potential love interests
None of the above
To buy stuff
Con-goers are super-spenders across all genders and genres Male
60%
Female
50%
70% List “buy stuff” as a primary motivation to attend a con
40% 30% 20% 10% Under 100$
100$ 500$
501$ 1,001$ 2,001$ 1,000$ 2,000$ 10,000$
Average $ spent at conventions per year outside of travel and lodging
35% Routinely blow right through their budgets
WHAT FANS SAY ABOUT BIG CONS
49%
say big cons are fun but stressful and wish they were better organized
35%
11%
say they’re done with big shows and will stick to smaller festivals and meetups
love large cons and believe “the bigger the better”
ABOUT EVENTBRITE Eventbrite offers a streamlined, innovative ticketing solution for fandom events — from industry parties and fan meet-ups to big-time cons. We’ve ticketed over 100,000 festivals and conventions since 2006, and sold over 200 million tickets totaling nearly $3 billion in sales. To learn more about how we can help you with your next fan event visit:
www.eventbrite.com/cons
NERDS BY THE NUMBERS Who attends cons?
47% 38% 29% 20%
Respondents claim to be “super fans” of
k 30
k
5%
O
ve
r1
30
-1
0k
-9
Un
Age
Fans of everything
61
de
35
-6
0k
5k r3
49 er
9
ov
-4
9
30
-2
2
23
18
-2
7 -1
13
3 r1 Un
de
50 / 50
8%
7%
6%
0%
under age 30
14%
91
45%
55%
26%
Income
3+ genres on average
528 Tabletop Games
1252 M
ovies/T
1438 50
94
99
1W eb
An
co
im
m
Ho
pecia
7 18
417 S
6
5C
e/
om
s
ng
/G
Vide
157 rap
hic
a
o Ga
7 Sc
No
vel
mes
i-Fi
/ Fa
nta
sy
s
r
lty
rro
ic
Ma
ics
V
# of “super-fans” by genre, 2611 total respondents
Fans love live events 21%
31%
22%
9%
17%
1
2
3
4
5+
Average # of fandom events attended per year
43%
keep tabs online when they can’t attend cons in person
WHY FANS FLOCK TO CONS To meet people Fans say cons are a great place to…
65%
55%
43%
Make new Friends
Bring friends and family
Meet people I’ve connected with online
40%
15%
10%
Reconnect with fans I’ve met at past events
Meet potential love interests
None of the above
To buy stuff
Con-goers are super-spenders across all genders and genres Male
60%
Female
50%
70% List “buy stuff” as a primary motivation to attend a con
40% 30% 20% 10% Under 100$
100$ 500$
501$ 1,001$ 2,001$ 1,000$ 2,000$ 10,000$
Average $ spent at conventions per year outside of travel and lodging
35% Routinely blow right through their budgets
WHAT FANS SAY ABOUT BIG CONS
49%
say big cons are fun but stressful and wish they were better organized
35%
11%
say they’re done with big shows and will stick to smaller festivals and meetups
love large cons and believe “the bigger the better”
ABOUT EVENTBRITE Eventbrite offers a streamlined, innovative ticketing solution for fandom events — from industry parties and fan meet-ups to big-time cons. We’ve ticketed over 100,000 festivals and conventions since 2006, and sold over 200 million tickets totaling nearly $3 billion in sales. To learn more about how we can help you with your next fan event visit:
www.eventbrite.com/cons
