Consulting Flyer
Center for Online Leadership The Center for Online Leadership helps UPCEA member institutions leverage online education as a critical strategic asset, and serves as a valued resource for professional administrators charged with building and sustaining successful programs. COL is unique because it is focused on the factors that are crucial to a successful online enterprise: leadership, strategy, financial models, marketing and program development, student services, and effective partnerships.
Who benefits from the Center? ++ Chief online learning officers ++ Deans and directors of professional and continuing education with responsibility for managing online programs that serve the adult market ++ Executive directors of global campuses or system-wide online campuses ++ Marketing and student service professionals with a focus on online education ++ Course designers who aspire to leadership roles
What programs and services does the Center offer? ++ Professional Development Programs for Leaders of Online Education: The Summit for Online Leadership and Strategy; Online Leadership Roundtable; Online Management and Design track at UPCEA’s industry-leading Annual Conference; webinars focused on online education – free for members. ++ Benchmarking Studies: The Center coordinates with UPCEA’s Center for Research and Marketing Strategy to conduct benchmarking studies and other research related to online education. ++ Second Opinion Consulting Service: Founding Director of the Center, Ray Schroeder, provides rapid responses for members seeking timely, expert advice – or, a “second opinion.” ++ Peer Consulting: UPCEA deploys teams for on-site consultations at discounted pricing for members that include a strategic review of infrastructure, program mix and services, and a host of related topics customized to meet the needs of your institution. Ray Schroeder is also available for individual site visits or longer term consulting arrangements to help build your institution’s online profile. ++ Daily Blog: The Professional, Continuing, and Online Education Update by UPCEA, is a curated collection of higher education news articles with relevance to members. ++ Bi-Weekly e-Newsletter: The UCPEA Briefing, an insider’s guide to cutting edge or breaking news in the field of online education, features a column (Online: Trending Now) from Center Director Ray Schroeder on the hot issues in online learning. Center for Online Leadership Founding Director Ray Schroeder is a leading expert in online education whose insights are transforming the way institutions leverage online education as a critical strategic asset.
Visit www.upcea.edu/col to learn more.
Center for Research and Marketing Strategy UPCEA offers the gold standard of research and benchmarking information in the industry through its Center for Research and Marketing Strategy. Each year, the Center conducts several free studies for the benefit of all UPCEA members, in addition to more than 40 custom studies for individual members that are considerably more affordable than the private sector. The Center’s paid subscription service offers access to consulting reports and customized research studies at competitive market rates. UPCEA members receive a discount on the subscription.
What benefits does the Center offer to all UPCEA members? ++ Access to research white papers and exclusive summaries of association benchmark and issue studies, as well as detailed survey results of national management and marketing studies. ++ Guidance for conducting custom research studies. ++ Rapid-response consultations with the Center Director through the complimentary “Second Opinion” service for questions that may require an independent, expert perspective.
What is included in the Center’s subscription service? ++ One custom consulting or customized research study per year. ++ A 20 percent discount on additional research studies. ++ Access to detailed summaries of benchmark issues and research. ++ Participation in a shared research agenda on timely issues facing the field.
What can the Center do for you? ++ ++ ++ ++ ++ ++ ++ ++ ++
Study your customers and prospects Determine demand for new programs Analyze online and in-the-class potential Assess and explore new market potential Measure the impact of competition Design data-driven marketing strategies Set benchmarks with other organizations Conduct pricing and value research Plan electronic and traditional media through research
With a background in marketing at a UPCEA member institution, as well as experience in private industry, Jim Fong, the Founding Director of the Center for Research and Marketing Strategy, brings a rich understanding of the dynamics driving members.
Visit www.upcea.edu/crems to learn more.
Who benefits from the Center? ++ Chief online learning officers ++ Deans and directors of professional and continuing education with responsibility for managing online programs that serve the adult market ++ Executive directors of global campuses or system-wide online campuses ++ Marketing and student service professionals with a focus on online education ++ Course designers who aspire to leadership roles
What programs and services does the Center offer? ++ Professional Development Programs for Leaders of Online Education: The Summit for Online Leadership and Strategy; Online Leadership Roundtable; Online Management and Design track at UPCEA’s industry-leading Annual Conference; webinars focused on online education – free for members. ++ Benchmarking Studies: The Center coordinates with UPCEA’s Center for Research and Marketing Strategy to conduct benchmarking studies and other research related to online education. ++ Second Opinion Consulting Service: Founding Director of the Center, Ray Schroeder, provides rapid responses for members seeking timely, expert advice – or, a “second opinion.” ++ Peer Consulting: UPCEA deploys teams for on-site consultations at discounted pricing for members that include a strategic review of infrastructure, program mix and services, and a host of related topics customized to meet the needs of your institution. Ray Schroeder is also available for individual site visits or longer term consulting arrangements to help build your institution’s online profile. ++ Daily Blog: The Professional, Continuing, and Online Education Update by UPCEA, is a curated collection of higher education news articles with relevance to members. ++ Bi-Weekly e-Newsletter: The UCPEA Briefing, an insider’s guide to cutting edge or breaking news in the field of online education, features a column (Online: Trending Now) from Center Director Ray Schroeder on the hot issues in online learning. Center for Online Leadership Founding Director Ray Schroeder is a leading expert in online education whose insights are transforming the way institutions leverage online education as a critical strategic asset.
Visit www.upcea.edu/col to learn more.
Center for Research and Marketing Strategy UPCEA offers the gold standard of research and benchmarking information in the industry through its Center for Research and Marketing Strategy. Each year, the Center conducts several free studies for the benefit of all UPCEA members, in addition to more than 40 custom studies for individual members that are considerably more affordable than the private sector. The Center’s paid subscription service offers access to consulting reports and customized research studies at competitive market rates. UPCEA members receive a discount on the subscription.
What benefits does the Center offer to all UPCEA members? ++ Access to research white papers and exclusive summaries of association benchmark and issue studies, as well as detailed survey results of national management and marketing studies. ++ Guidance for conducting custom research studies. ++ Rapid-response consultations with the Center Director through the complimentary “Second Opinion” service for questions that may require an independent, expert perspective.
What is included in the Center’s subscription service? ++ One custom consulting or customized research study per year. ++ A 20 percent discount on additional research studies. ++ Access to detailed summaries of benchmark issues and research. ++ Participation in a shared research agenda on timely issues facing the field.
What can the Center do for you? ++ ++ ++ ++ ++ ++ ++ ++ ++
Study your customers and prospects Determine demand for new programs Analyze online and in-the-class potential Assess and explore new market potential Measure the impact of competition Design data-driven marketing strategies Set benchmarks with other organizations Conduct pricing and value research Plan electronic and traditional media through research
With a background in marketing at a UPCEA member institution, as well as experience in private industry, Jim Fong, the Founding Director of the Center for Research and Marketing Strategy, brings a rich understanding of the dynamics driving members.
Visit www.upcea.edu/crems to learn more.
