Consumer Insights Reports

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Business Weather Intelligence Reporting

Available Reports Daily Reports • • • •

WeatherVue Significant Weather Winter Storm Potential Tropical Cyclone Development Potential

Consumer Insights Reports • Executive View • 20/20 View • Details View

Alerts (Ad Hoc) Weekly Reports • • • • •

Executive WeatherBrief Executive View Mailer FlashWeather NA FlashWeather UK European Significant Weather Trends

• Consumer Impact Alerts • Snow Alerts • Hurricane Alerts

Widgets • Snow/Hurricane/Significant Weather • Time Series – Product Level

Monthly Reports • • • • • •

Month-In-Review WeatherCall NA WeatherCall UK Lookback Vision Snow Cap

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

Decision Tools • Planalytics Planner • WDD vs. Normal

Pre-Season Outlooks • Snowfall Outlook • Hurricane Outlook

Daily Reporting

BUSINESS WEATHER INTELLIGENCE

WeatherVue FEATURES Last week actual weather, this week forecast, and next week forecast compared to Last Year, Last Week, or Normal. Available for North America and Europe. BENEFITS

Weather forecasts by day, based on your calendar, store locations and select hierarchies.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Significant Weather Outlook FEATURES Daily outlook of tornados, hail, high wind, severe thunderstorms, fire, and flooding by store. Includes yesterday’s storm reports by location. BENEFITS

Prepare for severe weather events by adjusting staffing, messaging, and inventory.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Winter Storm Potential FEATURES

Planalytics meteorologists track Winter storms across North America and deliver a forecast that spans the next 5 days. BENEFITS Track potential business impacts from Winter storms.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE®

Tropical Cyclone Development Potential

FEATURES Planalytics meteorologists track tropical cells from their initial stages to the dissipation of the cell. Covers the Atlantic, East Pacific, West Pacific, Australia, and North Indian Oceans. BENEFITS Track tropical activity in advance of landfall strikes.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

Weekly Reporting

BUSINESS WEATHER INTELLIGENCE

Executive WeatherBrief FEATURES An in-season report that addresses weather’s influence on your business over the past 2 weeks, and the WeatherDriven Demand (WDD) forecast for the current, and next 2 weeks. BENEFITS

High level summary of actualized and expected impacts of weather on your business.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Executive View Mailer

FEATURES In-season report detailing the year-over-year Weather-Driven Demand (WDD) by product(s) or location. BENEFITS Easily identify impacts of weather on your business by product, time and location. © 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

20/20 View

FEATURES Pre/In/Post-season data detailing the forecasted and actual Weather-Driven Demand (WDD) by product and location. Also includes year-over-year unit percent change by product and location. BENEFITS Easily compare the unit year-over-year changes in conjunction with the impacts of weather on your business by product, time and location. © 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Details View FEATURES Pre/In/Post-season Weather-Driven Demand (WDD) by product and location in a map format. Customizable to specific Hierarchies (DCs, Regions, Zones, States, etc.) and time periods. BENEFITS Easily identify the impacts of weather on your business by product, time and location. Great for PowerPoint presentations!

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

FlashWeather® (NA) FEATURES Last week weather summary, this week forecast overview, and next week forecast preview for North America. BENEFITS

Delivered early Monday morning and includes weather actuals for select locations, as well as expected impact on seasonal categories and store traffic.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

FlashWeather® (UK) FEATURES Last week weather summary, this week forecast overview, and next week forecast preview for the United Kingdom. BENEFITS Delivered early Monday morning and includes weather actuals for select locations, as well as expected impact on seasonal categories and store traffic.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

European Significant Weather Trends FEATURES This week overview and next week preview of temperature, precipitation, and severe weather trends for Europe Markets. BENEFITS Adjust plans based on short-range weather conditions.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

Monthly Reporting

BUSINESS WEATHER INTELLIGENCE

Month-in-Review FEATURES Monthly review of weather by location and the estimated impact on your products. Includes a 2 month Weather-Driven Demand (WDD) outlook. BENEFITS Quantify how much of your business was impacted by the weather during the previous month.

Forward Look

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

WeatherCall (NA) FEATURES US and Canada monthly temperature and precipitation summary. Includes regional and city rankings, significant weather events, and product/companies most impacted.

BENEFITS Understand what type of weather impacted your business during the previous National Retail Federation (NRF) month.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

WeatherCall (UK) FEATURES United Kingdom monthly temperature and precipitation summary. Includes regional and city rankings, significant weather events, and product/companies most impacted. BENEFITS Understand what type of weather impacted your business during the previous National Retail Federation (NRF) month.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Planalytics Lookback FEATURES Summary of prior 12-month’s weather in the United States. Includes temperature and precipitation statistics for each month and significant weather events.

BENEFITS Provides detailed insight into how past weather may have affected operations. Help explain demand trends or traffic variations.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Planalytics Vision FEATURES Weather outlook for next 12 months based on normalized weather conditions. Compares expected temperature and precipitation to the prior year. BENEFITS High-level weather intelligence used in conjunction with Weather-Driven Demand (WDD) as an input to the decision processes made during planning.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

SnowCap FEATURES Monthly snowfall summary for the U.S. and Canada including significant storms and snowfall amounts for major markets. BENEFITS Provides detailed insight into how Winter storms may have affected operations. Help explain demand trends or traffic variations.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

Consumer Insights Reporting

BUSINESS WEATHER INTELLIGENCE

Executive View

FEATURES Pre/In/Post-season data detailing the actual and forecast Weather-Driven Demand (WDD) by product and/or location. BENEFITS Easily identify impacts of weather on your business by product, time and location. © 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Details View FEATURES Pre/In/Post-season Weather-Driven Demand (WDD) by product and location in a map format. Customizable to specific Hierarchies (DCs, Regions, Zones, States, etc.) and time periods. BENEFITS Easily identify the impacts of weather on your business by product, time and location. Great for PowerPoint presentations!

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

20/20 View

FEATURES Pre/In/Post-season data detailing the forecasted and actual Weather-Driven Demand (WDD) by product and location. Also includes year-over-year unit percent change by product and location. BENEFITS Easily compare the unit year-over-year changes in conjunction with the impacts of weather on your business by product, time and location. © 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

Alerts (Ad Hoc)

BUSINESS WEATHER INTELLIGENCE

Consumer Impact Alerts FEATURES

Alerts are sent out when significant weather is expected to impact retail industries. Includes holiday outlooks. BENEFITS Prepare for heat waves, cold snaps, etc., in advance of impacts on business.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Tropical Storm Alerts FEATURES

Daily alert delivered when named tropical systems threaten your locations. BENEFITS Store level forecast 3-5 days ahead of landfall.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Snow Alerts

FEATURES Delivered daily when snow or ice is forecast to impact your locations. Includes amount by day, by store.

Includes National Weather Service (NWS) forecast for the next 7 days, and week 2 Planalytics outlook on Mondays. BENEFITS Prepare inventory, staffing, and marketing well ahead of snow and ice storms. © 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

Widgets

BUSINESS WEATHER INTELLIGENCE

Widgets

Available Widgets Time Series Snow Hurricane Weathervue Significant Weather

FEATURES Planalytics has created a product to integrate onto a client’s intranet called “Widgets.” Planalytics provides a URL to embed within the client’s intranet code. BENEFITS

Broaden recognition of Planalytics name through client organization. Easy access for all client employees to Planalytics products. © 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Time Series Widgets FEATURES

Allows users to toggle between weekly maps and the total season chart. BENEFITS Customizable with any product and any hierarchy. Provides a quick snapshot of expected impacts of weather on your business.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Snow and Hurricane Widgets FEATURES

Generated daily when named weather events (snow or tropical) threaten client locations. BENEFITS Prepare inventory, staffing, and marketing well ahead of the storm.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Weathervue Widgets FEATURES Last week actual weather, this week forecast, and next week forecast compared to Last Year, Last Week, or Normal. Available for North America and Europe. BENEFITS Weather forecasts by day, based on your calendar, store locations and select hierarchies.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Significant Weather Widget

FEATURES Daily outlook for flooding, tornadoes, severe thunderstorms, hail, high wind, and fire by client location. BENEFITS Prepare for severe weather events by adjusting staffing, messaging, and inventory. © 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

Decision Tools

BUSINESS WEATHER INTELLIGENCE

Planner with Allocation FEATURES

One-stop tool where WeatherDriven Demand (WDD) and historical sales are combined to project future sales. BENEFITS Understand when weather will have the biggest impacts based on volume, and adjust plans and/or allocations accordingly.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Planner with Allocation FEATURES

Rank by strongest WDD opportunities using your specific planning hierarchy levels. BENEFITS Translates WDDs into an increase or decrease in unit sales compared to last year.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

WDD vs. Normal

FEATURES Provides weather’s expected impact on your business compared to normal weather conditions based on short-range weather forecasts. BENEFITS Identify weather-driven opportunities and risks by location over the next 2 weeks based on weather’s deviation from normal and how that impacts sales. © 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

Pre-Season Outlooks

BUSINESS WEATHER INTELLIGENCE

Pre-Season Snow Outlook FEATURES Detailed recap of the previous years snowfall amounts and what is expected by market for the upcoming season when returning to normal snowfall levels. Available for U.S. and Canada. BENEFITS Use in conjunction with WDDs to understand where snowfall may impact demand and traffic compared to last season.

© 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.

BUSINESS WEATHER INTELLIGENCE

Pre-Season Tropical Storm Outlook

FEATURES A pre-season outlook of the upcoming Atlantic tropical season including threat levels by location. BENEFITS

Understand potential impacts on demand and traffic due to tropical activity. © 2014 Planalytics, Inc. All Rights Reserved. Proprietary and Confidential.