Consumer Research: Festival de Magie AWS

Consumer Research: Festival de Magie The Festival de magie de Québec continues to astound consumers with its most recent campaign. As commuters waited for the bus, the digital TSA provided an opportunity for consumers to take part in a magic trick. Commuters were asked to pick and think about any card in the digital playing deck and then magically the card they had chosen appeared on the digital screen. Now that’s magic!

Media Agency: Astral OOH Creative Agency: Lg2 Year: 2017

Research Sample

• 400 Adults 18-64 • Plan to attend show, concert, theatre in the next 12 months or attended in past 12 months • Market: Montreal

Main Message Key Feedback  Those who got it loved the ad and it succeeded in generating a sense of magic.

57% 39%

• of consumers loved the campaign

39%

• strongly agree that the advertising increased their purchase intent

35% Results Results

27%

• of the respondents stated that the message registered with them

88%

37%

• of the respondents stated that the brand registered with them

Consumer Comments on Main Message “Eye tracking technology works” “Promote the Quebec Magic Festival ” “It can read your mind!” “Wonderful technology to read minds based on eyes”

Source: BrandSpark Consumer Panel 2017