TIFF Industry 2014 Promotional Brochure Contact Information
Social Media
[email protected] | 1-416-394-5834
facebook.com/TIFFIndustry twitter.com/TIFF_Industry
Why advertise with TIFF Industry at Festival 2014? Exposure. The TIFF Industry Centre is in the heart of the Festival Village. Your advertising dollars go further here than anywhere else, putting your message in front of accredited professionals, including festival programmers and directors, buyers, and media.
2013 Stats
4,743
1,837
65 +
accredited industry
buyers
(a 10.8% increase over last year)
(230 attended TIFF for the first time)
us & international film sales announced
80
1,175
800
countries represented
press
guests (actors & directors)
(in addition to Accredited Industry #)
2,855
50,000
companies represented
visits to industry venues
Where to find the Industry Centre Hyatt Regency Hotel 370 King Street West, Toronto, Ontario VIEW MAP
What to find in the Industry Centre ▶ Industry Box Office ▶ National Promotional Booths ▶ Pass Pickup ▶ Office Suites ▶ Food & Beverage Stand ▶ Business Centre ▶ Protocol Office ▶ Message Centre
Where to find the Press & Industry Screening Venue Scotiabank Theatre 259 Richmond Street West, Toronto, Ontario VIEW MAP
What’s new in 2014? ▶ Large-Scale Outdoor Advertising Opportunities
▶ Glenn Gould advertising opportunities
▶ Fewer restrictions on who
can advertise
Industry Centre Opportunities
National Promotional Stand
Basic stand outline
Renting a National Promotional Stand in the Industry Centre comes with the following benefits:
▶ Turnkey Set-up
▶ Large Footprint
Includes marketing materials (large wall
Minimum of 9 square metres
banner, 2 retractable banners, display racks for brochures, and branded workstation and reception desk), furniture (coffee table, lockable cabinet, shelving unit, a combination of meeting tables and sofa chairs depending on the size of the stand), and tech set-up (LCD TV and stand, Blu-ray player, phone and phone line for local calls, access to a fax machine with international line, access to printer and copier, and a laptop with high-speed Wi-Fi internet connection).
TV & Blu-ray
Desk
Retractable banner
Large wall banner
▶ Industry Access Display rack
The stand also includes pass and/or
▶ 10-Day Rental Period
FRONT
BACK
ticketed access to our industry locations and screenings. (Please note: the amount of passes and tickets provided can be negotiated over the phone.)
Reception desk (branded)
Carpet
September 4 to 13, 2014 (exhibitors can access the space 2 days prior to the start of the rental period in order to set up)
Desk
Work station (branded)
PLEASE NOTE To learn more about our stand regulations and price points please email us at
[email protected], or call 416-934-5849.
Advertising Space
NEW Banner
Vertical Posters (Scotiabank Theatre)
Vertical (Glenn Gould Studio)
▶ 40” H x 27” W ▶ Price: $2,000 CAD + tax ▶ Map Ref: 27–29 ■
▶ 79” H x 33.25” W ▶ Price: $1,500 CAD + tax ▶ Map Ref: 33–36 ■
Promote your film at our premier Press & Industry screening venue, the Scotiabank Theatre. Posters are located directly inside the main area of the venue. Your poster will be exposed not only to TIFF Industry delegates, but also to Festival-goers and the general public. 90,000 people visit this space over the course of the Festival.
Located at the Canadian Broadcasting Centre, the Glenn Gould Studio is the new home of large Industry Conference events such as our Moguls and Keynote sessions, Happy Hours, Doc Conference, and Pitch This! competition. These sessions are attended by a range of delegate types, from experienced filmmakers (directors and producers) to emerging buyers. It’s an ideal location in which to advertise documentary films for sales, and locations for shooting. The Vertical Banners located in the lower lobby will be the first thing delegates see when they enter the building! 4,500 people visit this space during the Festival. banner not pictured
Standing Vertical Banner
Hanging Vertical Banner
▶ 79” H x 33.25” W ▶ Price: $1,500 CAD + tax ▶ Map Ref: 1–12, 21–26 ■
▶ 79” H x 33.25” W ▶ Price: $1,500 CAD + tax ▶ Map Ref: 13–20 ■
These banners are located directly within the central area of the Industry Centre at the Hyatt Regency.
These banners are located directly within the central area of the Industry Centre at the Hyatt Regency. Double sided for double the exposure!
Advertising Space
Hanging Premier Banner
Standing Premier Banner
Hanging Column Banner
Elevator Decal Banner
▶ 70.9” H x 96” W ▶ Price: $3,000 + tax ▶ Map Ref: H1–H7 ■
▶ 72” H x 96” W ▶ Price: $4,000 + tax ▶ Map Ref: S1–S5 ■
▶ 103” H x 53” W ▶ Price: $2,500 + tax ▶ Map Ref: C1–C8 ■
▶ 103” H x 53” W ▶ Price: $2,250 + tax ▶ Map Ref: D1–D8 ■
Surrounding the main escalators, hanging banners offer maximum visibility and exposure. With various placement options to choose from, they are the perfect way to stand out in style.
Slightly larger than its hanging counterpart, Standing Premier Banners are located in a high-traffic space in the Hyatt Regency mezzanine lobby.
Promote your film at our premier Press & Industry screening venue, the Scotiabank Theatre. Banners are located directly inside the main area of the venue.
There are a limited number available, so be sure to secure yours early.
Your banner will be exposed not only to TIFF Industry delegates, but also to Festivalgoers and the general public. Over the course of the Festival, 90,000 people visit this space.
An elevator decal is a unique promotional opportunity because it has a high impact on all of the industry professionals staying at our host hotel, the Hyatt Regency. Delegates will see this decal not only when the TIFF Industry Centre is open, but also after hours as they are heading to their rooms or office suites following late meetings, screenings, or events.
Advertising Space
Outdoor Decal Banner
NEW
▶ Price: $1,800 + tax ▶ Map Ref: D10–D17 ■ These outdoor banners are ideal if you are looking to market your film both to industry and public audiences. Located on the corner of King and John Streets, they catch the attention of passersby at the Industry Centre (Hyatt Regency), P&I Screening Venue (Scotiabank Theatre), and TIFF Bell Lightbox. Purchase two banners side by side and pay $3,000, saving $600. Contact
[email protected] to find out more about our other highly impactful outdoor advertising opportunities.
Decal (Glenn Gould)
NEW Banner
▶ Price: $2,000 + tax ▶ Map Ref: D19–D20 ■ Located at the Canadian Broadcasting Centre, the Glenn Gould Studio is the new home of large Industry Conference events such as our Moguls and Keynote sessions, Happy Hours Doc Conference, and Pitch This! competition. These sessions are attended by a range of delegate types, from experienced filmmakers (directors and producers) to emerging buyers. It’s an ideal location in which to advertise documentary films for sales, and locations for shooting.
Outdoor Premier Banners
NEW
Contact
[email protected] for more details on specs and pricing. The Outdoor Premier Banners are our most high impact public facing banners. They line the south side of King Street West across from Royal Alexandra Theatre and are ideal for promoting your film to both public and industry delegates. These signs get a daily total of 45,000 + impressions during the Festival, as they are ideally located in the centre of the Festival Village.
Lobby Decal Banner
NEW
▶ Price: $5,000 + tax ▶ Map Ref: D9 ■ Located next to the main entrance, this ad space is one of the first things people see once they enter the building, and the last thing they see when they leave.
Stairway Decal Banner
NEW
▶ Price: $3,500 + tax ▶ Map Ref: D18 ■ The entrance to the Industry Centre features a low staircase ideal for prominent branding. This ad opportunity is a good way to grab the attention of industry, press, and guests as they arrive.
Other Advertising Opportunities
Important Information ▶ Advertising artwork submission deadline is August 15, 2014 ▶ Delegate bag inserts must be approved by August 5, 2014
▶ NEW Promotional Regulations:
Wall Projection (Hyatt Regency)
NEW
Branded Key Cards (Hyatt Regency)
NEW
Delegate Bag Inserts
▶ Price: $3,000 + tax ▶ Price: $5,500 + tax ▶ Map Ref: P1 ■ We’ll be projecting ads on the large white walls alongside the main escalators to the mezzanine level of the Hyatt Regency. These ad opportunities are by far the largest we offer and allow sales agents and promotional agencies to animate their advertisements for maximum impact.
▶ Price: $6,000 + tax For the first time we are offering you the opportunity to put an ad for your film(s) or location in the hands of each delegate (industry, press, and guest) staying at the Hyatt Regency (host hotel). The market for this includes over 400 people who would be using their key cards on a daily basis.
Examples of branded items companies have inserted into delegate bags in the past: reusable water bottles and coffee cups, notepads, USB keys, smartphone cases, business card holders, packages of mini tissues, compact umbrellas, and matchbooks. (Please note that you are responsible for the cost and branding of the items; TIFF Industry does not cover shipping charges.)
This year we have opened up our regulations allowing sales agents and promotional agencies with films in the Festival to market not only officially selected Festival films, but also other titles on their slate. On top of this, we’ll be allowing national and regional promotional agencies to promote locations, trade magazines to promote subscriptions, and technical servicing companies to promote their equipment. All submitted artwork is still subject to approval, in accordance with TIFF’s advertising policy. Please contact us if you require TIFF’s Official Selection Tag.
▶ Payment Process: Promotional ads will be sold on a firstcome, first-served basis. Reserve your spot early!
9
INDUSTRY PASS PICKUP
8
MEN
WOMEN
MEN
INDUSTRY BOX OFFICE PASS PRINTING
TIFF Industry Venue Maps
WOMEN
ACCESSIBLE WASHROOM
C3
INDUSTRY REGISTRATION
7
PRESS PASS PICKUP
D6
D7
D5
D8
17 C8
16
GUEST PASS PICKUP
6
C2
5
S3
S2
S1
C1
1 3
2
12 11
13 14 15 16 17 18 H4
19 20
P1
10
H2
5 4
11
P2 H6
12
26 25 24
C7
14 13 TV
H7
3 2 1
MEETING SPACE
23 22 21
KING ST. W.
INDUSTRY CENTRE — MEZZANINE LEVEL, HYATT REGENCY HOTEL
WIDMER ST.
8 7 6
C6
H5
H1
C5
15
BLACKBERRY
H3
10 9
C4 S5
FOOD & BEVERAGE STAND
INFO DESK
MEETING SPACE
4
S4
RICHMOND ST.
GLENN GOULD STUDIO
JOHN ST.
BUYERS’ LOUNGE
INDUSTRY CONFERENCE VENUE — GLENN GOULD STUDIO, CANADIAN BROADCASTING CENTRE
GLENN GOULD BOX OFFICE 27
35 36 33 34
28
PRESS & INDUSTRY SCREENING VENUE — SECOND LEVEL, SCOTIABANK THEATRE
29
LOUNGE (LOWER) LOUNGE (UPPER)
P&I CINEMAS
D20 D19 FRONT ST.
D2
D4
D1
D3
D17
H5 P1
D16
P2
D9
H2
H6 H1
H7
D15
D18
MAIN ENTRANCE
D14 D10 D11
KING ST.
INDUSTRY CENTRE — STREET LEVEL, HYATT REGENCY HOTEL
D12 D13
WIDMER ST.
H4 H3
Private Screening Rentals The Festival has expanded its film sales support program to include three state-of-the-art private screening room, available for rental within TIFF Bell Lightbox. Take advantage of our rental program to screen films within and outside official selection.
Screening Rental Availability
Window A Regulations
Sept. 4–14 Screening slots:
▶ Open to companies with films in Official
▶ Cinema 5 (80 seats): 9am, 12pm, 3pm ▶ Cinema 6 (41 seats): 9am, 12pm, 3pm,
6pm and 9pm
▶ Cinema 7 (66 seats): 9:30am, 12:30pm,
3:30pm, 6:30pm and 9:30pm
Technical Format Options
▶ Cinema 5 – Blu-ray, DCP, HDCAM ▶ Cinema 6 – 35mm, Blu-ray, DCP, HDCAM ▶ Cinema 7 – Blu-ray, DCP Booking Window A Wednesday, July 9–Sunday, August 3 ▶ Cinema 5: $1,500 (Sept. 4–10), $1,000 (Sept. 11–14) ▶ Cinema 6 & 7: $1,250 (Sept. 5–10) or $750 (Sept. 11–15)
▶ Window A matieral to be screened must
be confirmed by August 8
Selection, maximum 2 screenings in total
▶ Bookings are filled on a first-come, first-served basis, with a 72-hour request- approval window ▶ Requests are confirmed upon receipt of credit card payment, which must be received within 48 hours of request approval in order to secure the booking. Should payment not be received within 48 hours of the request approval, the booking will be released ▶ Screening material and publication status must be confirmed by August 8 ▶ Material to be screened must not exceed 140 minutes in length and must be contained on one exhibition copy (i.e., all promos on one DCP drive, HD tape, etc.) ▶ Refunds will not be issued for cancelled bookings
Booking Window B Monday, August 4–Sunday, September 14 Pricing for companies with films in Official Selection: ▶ Cinema 5, 6, & 7: $1,750 (Sept. 5–10)
▶ Cinema 5, 6, & 7: $1,250 (Sept. 11–14) ▶ Cinema 6 & 7: $1,000 (Sept. 11–15) Pricing for companies without films in Official Selection: ▶ Cinema 5, 6, & 7: $2,000 (Sept. 4–14)
Window B Regulations
▶ Open to companies with or without films in
Official Selection, with a maximum of 5 and 2 screenings in total, respectively, including those made in Booking Window A ▶ Bookings are made on a first-come, first served basis, with a 24-hour request- approval window ▶ Requests are confirmed upon receipt of credit card payment, which must be received within 48 hours of request approval; immediately if the request is made during the Festival. Should payment not be received with 48 hours of the request approval (or immediately if the request is made during the Festival), the booking will be released ▶ Material to be screened must be confirmed within 48 hours of approval confirmation
(i.e., within 48 hours of credit card payment) ▶ Material to be screened must not exceed 140 minutes in length and must be contained on one exhibition copy (i.e., all promos on one DCP drive, HDCAM tape, etc.) ▶ Refunds will not be issued for cancelled bookings To request a booking, and for any additional information, please contact:
[email protected] ▶ Booking requests will not be accepted until
July 16 at 9:00am EST ▶ All booking requests are subject to approval ▶ All bookings will be taken on a first-come, first-served basis ▶ If the material being screened is part of the Official Selection, an additional exhibition copy (format dependent) will be required ▶ Cannot accommodate test screenings for private screening rentals ▶ Screening attendance reports will be sent to the booking contact following the screening