Copy of DIY: Social Media Graphics
N A C YOU DIY!
CIAL O S G N I T CREA R O F S P I T HICS P A R G A I MED
lley.com e h ls ir g t a h helley | t S l ir G t a Th
YOU CAN DIY!
TIPS FOR CREATING SOCIAL MEDIA GRAPHICS
This guide was designed to get you started on branding your social media graphics for your business. Here is the quick backstory. Hi, I'm Shelley, a graphic / web designer who has been helping clients brand their businesses for the last 4 years. I have heard what they struggle with and I wanted to provide this guide for all the DIYers.
Create stunning graphics that will be branded
You will learn how to :
for your business Learn the key elements that need to be included in all of your social media posts.
@2016 That Girl Shelley | thatgirlshelley.com
A I D E M L A I C SO TIPS
s f or p i t 5 e r a e Her azing m a g n i t a cre raphics g a i d e m l socia iness. s u b r u o y f or
1
2
Your Fonts
When using free, online programs (like Canva), it is important that you either use your branded fonts (or similar fonts). Canva makes it tempting by having selected fonts already in their templates. Your job is to change those fonts to ones similar to your website & logo fonts.
4
This is important! You should either include your actual logo design or the url to your website. Graphic posts get the most shares and you want to make sure that your name is associated with the graphic.
3 Your Tone
You want to make sure that your brand is recognizable. A great way to do this is through the use of colors.
The types of graphics that you create for your clients should still carry the tone of your brand.
If you know the hex numbers of your brand colors, then you can use those exact colors on your social media graphics.
If your brand tone is snarky and funny, then your posts should have that same voice. If your tone is more informational, then your posts should be helpful and informative.
If you do not know the exact color, pick colors that are very close.
5
Your Logo
Your Colors
Your Style
The images that you use can be random. They do not necessarily need to be significant to your brand. They do , however, have to match with your tone and your color aesthetic. You can create graphics that match (or that are brand specific) through the use of color filters.
@2016 That Girl Shelley | thatgirlshelley.com
Popular Online, Free Places to Create Graphics www.canva.com www.picmonkey.com
CIAL O S G N I T CREA R O F S P I T HICS P A R G A I MED
lley.com e h ls ir g t a h helley | t S l ir G t a Th
YOU CAN DIY!
TIPS FOR CREATING SOCIAL MEDIA GRAPHICS
This guide was designed to get you started on branding your social media graphics for your business. Here is the quick backstory. Hi, I'm Shelley, a graphic / web designer who has been helping clients brand their businesses for the last 4 years. I have heard what they struggle with and I wanted to provide this guide for all the DIYers.
Create stunning graphics that will be branded
You will learn how to :
for your business Learn the key elements that need to be included in all of your social media posts.
@2016 That Girl Shelley | thatgirlshelley.com
A I D E M L A I C SO TIPS
s f or p i t 5 e r a e Her azing m a g n i t a cre raphics g a i d e m l socia iness. s u b r u o y f or
1
2
Your Fonts
When using free, online programs (like Canva), it is important that you either use your branded fonts (or similar fonts). Canva makes it tempting by having selected fonts already in their templates. Your job is to change those fonts to ones similar to your website & logo fonts.
4
This is important! You should either include your actual logo design or the url to your website. Graphic posts get the most shares and you want to make sure that your name is associated with the graphic.
3 Your Tone
You want to make sure that your brand is recognizable. A great way to do this is through the use of colors.
The types of graphics that you create for your clients should still carry the tone of your brand.
If you know the hex numbers of your brand colors, then you can use those exact colors on your social media graphics.
If your brand tone is snarky and funny, then your posts should have that same voice. If your tone is more informational, then your posts should be helpful and informative.
If you do not know the exact color, pick colors that are very close.
5
Your Logo
Your Colors
Your Style
The images that you use can be random. They do not necessarily need to be significant to your brand. They do , however, have to match with your tone and your color aesthetic. You can create graphics that match (or that are brand specific) through the use of color filters.
@2016 That Girl Shelley | thatgirlshelley.com
Popular Online, Free Places to Create Graphics www.canva.com www.picmonkey.com
