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THE BOUNCE RATE CHECKLIST
UNCORK YOUR DORK
ASSESS EACH OF YOUR POSTS TO DETERMINE HOW WELL IT MEETS THE CRITERIA IN THIS CHECKLIST! WRITE OFTEN AND WRITE WELL! HOW WELL IS THIS POST WRITTEN? HAVE YOU GIVEN YOUR READERS THE ABSOLUTE BEST INFORMATION YOU POSSIBLY CAN? IN ADDITION, HOW OFTEN DO YOU POST ABOUT THIS TOPIC ON YOUR BLOG? THE MORE OFTEN YOU POST ABOUT A TOPIC, THE MORE YOUR READERS WILL STAY ON YOUR SITE! DO YOU HAVE A SIDEBAR AREA THAT LISTS RELATED POSTS? IF THIS IS YOUR NICHE TOPIC, IS THIS A POST THAT CAN BE A FEATURED POST OF YOUR BLOG? DO YOU HAVE THE INLINE RELATED POSTS PLUGIN ACTIVATED AS WELL YOUR RELATED POSTS JETPACK PLUGIN (OR SOMETHING SIMILAR)? HAVE YOU CREATED A TITLE FOR THIS POST THAT TELLS YOUR READER WHICH PROBLEM YOU'LL BE SOLVING AS WELL AS PEAKS THEIR INTEREST? HAVE YOU RECOMMENDED AT LEAST 3-4 RELATED ARTICLES WITHIN YOUR POST. (THIS INCLUDES USING ANY RELATED POSTS PLUGINS. HAVE YOU CREATED A POST THAT IS EASY TO READ? THIS MEANS BULLET POINTS, NUMBERED LISTS, LARGE SUB HEADERS, AND COLORS TO MAKE FINDING INFORMATION QUICK AND NON-INTIMIDATING. HAVE YOU ASSESSED YOUR USE OF POP-UPS, WELCOME MATS, CORNER ADS, AND SUCH? IF THEY SLOW DOWN YOUR SITE OR ATTACK YOUR READER BEFORE THEY'VE HAD A CHANCE TO READ THE ARTICLE...THIS WILL CAUSE THEM TO CLICK OFF OF YOUR SITE ALMOST IMMEDIATELY! HOW STRONG IS YOUR CTA? DOES IT GIVE YOUR READER A CLEAR NEXT ACTION TO TAKE? HOW RELEVANT TO YOUR AUDIENCE IS THIS TOPIC? THE MORE YOU STAY ON ONE TOPIC, THE MORE YOUR AUDIENCE WILL WANT MORE ON IT! IF THIS TOPIC IS ONE OF YOUR SPECIALTIES, CAN IT BE INCLUDED IN A LIBRARY/INDEX PAGE? A COLLECTION OF POSTS FOR YOUR READERS?
UNCORK YOUR DORK
ASSESS EACH OF YOUR POSTS TO DETERMINE HOW WELL IT MEETS THE CRITERIA IN THIS CHECKLIST! WRITE OFTEN AND WRITE WELL! HOW WELL IS THIS POST WRITTEN? HAVE YOU GIVEN YOUR READERS THE ABSOLUTE BEST INFORMATION YOU POSSIBLY CAN? IN ADDITION, HOW OFTEN DO YOU POST ABOUT THIS TOPIC ON YOUR BLOG? THE MORE OFTEN YOU POST ABOUT A TOPIC, THE MORE YOUR READERS WILL STAY ON YOUR SITE! DO YOU HAVE A SIDEBAR AREA THAT LISTS RELATED POSTS? IF THIS IS YOUR NICHE TOPIC, IS THIS A POST THAT CAN BE A FEATURED POST OF YOUR BLOG? DO YOU HAVE THE INLINE RELATED POSTS PLUGIN ACTIVATED AS WELL YOUR RELATED POSTS JETPACK PLUGIN (OR SOMETHING SIMILAR)? HAVE YOU CREATED A TITLE FOR THIS POST THAT TELLS YOUR READER WHICH PROBLEM YOU'LL BE SOLVING AS WELL AS PEAKS THEIR INTEREST? HAVE YOU RECOMMENDED AT LEAST 3-4 RELATED ARTICLES WITHIN YOUR POST. (THIS INCLUDES USING ANY RELATED POSTS PLUGINS. HAVE YOU CREATED A POST THAT IS EASY TO READ? THIS MEANS BULLET POINTS, NUMBERED LISTS, LARGE SUB HEADERS, AND COLORS TO MAKE FINDING INFORMATION QUICK AND NON-INTIMIDATING. HAVE YOU ASSESSED YOUR USE OF POP-UPS, WELCOME MATS, CORNER ADS, AND SUCH? IF THEY SLOW DOWN YOUR SITE OR ATTACK YOUR READER BEFORE THEY'VE HAD A CHANCE TO READ THE ARTICLE...THIS WILL CAUSE THEM TO CLICK OFF OF YOUR SITE ALMOST IMMEDIATELY! HOW STRONG IS YOUR CTA? DOES IT GIVE YOUR READER A CLEAR NEXT ACTION TO TAKE? HOW RELEVANT TO YOUR AUDIENCE IS THIS TOPIC? THE MORE YOU STAY ON ONE TOPIC, THE MORE YOUR AUDIENCE WILL WANT MORE ON IT! IF THIS TOPIC IS ONE OF YOUR SPECIALTIES, CAN IT BE INCLUDED IN A LIBRARY/INDEX PAGE? A COLLECTION OF POSTS FOR YOUR READERS?
