Crea6ng Career marke6ng Tools by developing your
Crea%ng Career marke%ng Tools by developing your personal brand Grace Lee, PhD www.drgracelee.ca [email protected]
-‐ Jeff Bezos, Founder, Amazon.com
How do you see personal branding?
Branding is the art of becoming
knowable, likable and trustable. Marketing is geHng someone who has a need to know you, like you, and trust you.
Why is branding important for our career?
[Insert name], CEO of Me Inc. Head Marketer for the brand called You
Stefano Principato (2010), marke%ngpersonale.blogspot.com
S
Skills/aSributes you DO have; employers ARE looking for
W
Skills/aSributes you DON’T have; employers ARE looking for
O
Skills/aSributes you DO have; employers AREN’T looking for YET
T
Skills/aSributes you DO have; employers NO LONGER looking for
Develop your brand 1. Iden%fy what makes you different • Don’t be defined by your job %tle! • Search your dis%nguishing quali%es
2. Enhance your profile for visibility • Pitch, market, showcase • Word of mouth marke%ng
CONNECTIONS PROFESSIONAL IMAGE
ONLINE VISIBILITY
ü Optimized ü Professional ü Completed ü ü ü ü ü
Headline Photo Summary Contact info Connections
Develop your brand 3. Know your power of influence • • • •
Trustworthy, forward looking, confident, inspiring Exper%se power (know your stuff) Connec%on power Add value to others: passion
In a Trust Economy, your market is your community or network, Trust is mandatory and influence is king.
- George Benckenstein
Develop your brand 4. Show brand l oyalty • Deliver on your brand’s promises • Don’t nego%ate on the quality you offer • Develop a mantra to show the essence of your brand
Develop your brand 5. Manage your brand online • • •
Domain name, consistency Don’t forget about protec%ng your privacy Personal vs professional persona and your audience for each
Tompeters.com
Periodically Evaluate your brand • • • • • •
Measure your return on impact (new ROI) Build your skills Strive to stay memorable Develop a narra%ve of your evolu%on Reintroduce yourself to re-‐educate your network Construct your brand message and develop your story
-‐ Jeff Bezos, Founder, Amazon.com
How do you see personal branding?
Branding is the art of becoming
knowable, likable and trustable. Marketing is geHng someone who has a need to know you, like you, and trust you.
Why is branding important for our career?
[Insert name], CEO of Me Inc. Head Marketer for the brand called You
Stefano Principato (2010), marke%ngpersonale.blogspot.com
S
Skills/aSributes you DO have; employers ARE looking for
W
Skills/aSributes you DON’T have; employers ARE looking for
O
Skills/aSributes you DO have; employers AREN’T looking for YET
T
Skills/aSributes you DO have; employers NO LONGER looking for
Develop your brand 1. Iden%fy what makes you different • Don’t be defined by your job %tle! • Search your dis%nguishing quali%es
2. Enhance your profile for visibility • Pitch, market, showcase • Word of mouth marke%ng
CONNECTIONS PROFESSIONAL IMAGE
ONLINE VISIBILITY
ü Optimized ü Professional ü Completed ü ü ü ü ü
Headline Photo Summary Contact info Connections
Develop your brand 3. Know your power of influence • • • •
Trustworthy, forward looking, confident, inspiring Exper%se power (know your stuff) Connec%on power Add value to others: passion
In a Trust Economy, your market is your community or network, Trust is mandatory and influence is king.
- George Benckenstein
Develop your brand 4. Show brand l oyalty • Deliver on your brand’s promises • Don’t nego%ate on the quality you offer • Develop a mantra to show the essence of your brand
Develop your brand 5. Manage your brand online • • •
Domain name, consistency Don’t forget about protec%ng your privacy Personal vs professional persona and your audience for each
Tompeters.com
Periodically Evaluate your brand • • • • • •
Measure your return on impact (new ROI) Build your skills Strive to stay memorable Develop a narra%ve of your evolu%on Reintroduce yourself to re-‐educate your network Construct your brand message and develop your story
