Customer Avatar 1 - Veronica - AWS
Customer Avatar 1 - Veronica BACKGROUND INFO: •
Writer and speaker
•
Published author, 2 books and counting
•
Loves having audience tell her she has impacted their life
•
Keeps every rejection letter she»s ever gotten on her wall
•
Archetype - Visionary
DEMOGRAPHIC OVERVIEW: •
48, divorced
•
Lives in NYC
•
$ 125k/year household income
•
MFA in Creative Writing
•
2 kids in college
•
Spiritual, not religious
TYPICAL PHRASES/QUOTES: •
COMMON OBJECTIONS: •
I»m not sure if that will work for me and my business
•
That»s a big investment without a sure chance of success
•
I won»t have time to produce all that content
MAIN GOALS AND ASPIRATIONS: •
Wants to get on NYT Bestseller list
•
Wants people to be more loving
BUYING TRIGGER: •
SEEKS SOLUTIONS FROM: •
Circle of successful girlfriends
•
Old writing teachers
•
B-School
•
Big Facebook community
Bad reviews
•
No steady source of revenue
© 2017 Stellar Pla.orms
Once this is built, you will be able to passively build your audience.
WHY USE US:
BIGGEST FRUSTRATIONS: •
“I»m going to hold this vision.”
•
Automate your lead acquisition and online marketing
•
Introduce your new audience members to your best work
•
Create long-term relationship with your audience
Customer Avatar 2 - Michael BACKGROUND INFO: •
Energetic dynamo
•
Keynote speaker & life coach
•
Likes big money in corporate
•
Really funny joke teller
•
Archetype - Jester
DEMOGRAPHIC OVERVIEW: •
Male, 54
•
Lives in Denver
•
$350k/year household income
•
Bachelors in Liberal Studies
•
Wife, 3 kids
•
Christian
TYPICAL PHRASES/QUOTES: •
COMMON OBJECTIONS:
MAIN GOALS AND ASPIRATIONS: •
Wants to clear $1million next year
•
Wants big name coaching success stories
Nat»l Speakers Association
•
Tony Robbins / Gary Vee
•
Meeting Planner Ass»n
•
Wired Magazine
Can»t sell enough product from the stage of the back of the room
•
No book published
•
Can»t scale coaching business
© 2017 Stellar Pla.orms
I can»t run a marketing team too
•
I have more business than I know how to handle already
•
I tried something like that and it went nowhere
•
Your sales funnel will filter your leads and make sure only the best clients are working with you.
WHY USE US:
BIGGEST FRUSTRATIONS: •
•
BUYING TRIGGER:
SEEKS SOLUTIONS FROM: •
“If you think bigger, you get bigger results.”
•
In-house, outsourced marketing department.
•
We can do anything you can throw at us.
Customer Avatar 3 - Lisa BACKGROUND INFO: •
Bubbly cheerleader
•
Host of interview podcast
•
Loves being known in her niche
•
Relies on own personal story of trauma
•
Archetype - Caregiver
DEMOGRAPHIC OVERVIEW: •
Female, 44
•
Lives in Los Angeles
•
$ 250k/year household income
•
No degree
•
Married, one child
•
Spiritual, not religious
MAIN GOALS AND ASPIRATIONS: •
Wants to be on Oprah
•
Wants her guests to get big and say, “She helped me way back.”
SEEKS SOLUTIONS FROM:
TYPICAL PHRASES/QUOTES: •
“Tell me more about that.”
COMMON OBJECTIONS: •
That will take all of my time
•
Will that even monetize?
•
Tim Ferriss said to do it this way.
BUYING TRIGGER: •
We can make the passive revenue channel that will sustain your business.
WHY USE US:
•
PR professionals
•
Host a summit or a conference
•
Other podcasts
•
We can make a product out of your teachings
•
SXSW •
Back end support team.
•
Podcast Movement
BIGGEST FRUSTRATIONS: •
Too much to get done
•
Skips promoting a launch to get on to producing the next thing
© 2017 Stellar Pla.orms
Writer and speaker
•
Published author, 2 books and counting
•
Loves having audience tell her she has impacted their life
•
Keeps every rejection letter she»s ever gotten on her wall
•
Archetype - Visionary
DEMOGRAPHIC OVERVIEW: •
48, divorced
•
Lives in NYC
•
$ 125k/year household income
•
MFA in Creative Writing
•
2 kids in college
•
Spiritual, not religious
TYPICAL PHRASES/QUOTES: •
COMMON OBJECTIONS: •
I»m not sure if that will work for me and my business
•
That»s a big investment without a sure chance of success
•
I won»t have time to produce all that content
MAIN GOALS AND ASPIRATIONS: •
Wants to get on NYT Bestseller list
•
Wants people to be more loving
BUYING TRIGGER: •
SEEKS SOLUTIONS FROM: •
Circle of successful girlfriends
•
Old writing teachers
•
B-School
•
Big Facebook community
Bad reviews
•
No steady source of revenue
© 2017 Stellar Pla.orms
Once this is built, you will be able to passively build your audience.
WHY USE US:
BIGGEST FRUSTRATIONS: •
“I»m going to hold this vision.”
•
Automate your lead acquisition and online marketing
•
Introduce your new audience members to your best work
•
Create long-term relationship with your audience
Customer Avatar 2 - Michael BACKGROUND INFO: •
Energetic dynamo
•
Keynote speaker & life coach
•
Likes big money in corporate
•
Really funny joke teller
•
Archetype - Jester
DEMOGRAPHIC OVERVIEW: •
Male, 54
•
Lives in Denver
•
$350k/year household income
•
Bachelors in Liberal Studies
•
Wife, 3 kids
•
Christian
TYPICAL PHRASES/QUOTES: •
COMMON OBJECTIONS:
MAIN GOALS AND ASPIRATIONS: •
Wants to clear $1million next year
•
Wants big name coaching success stories
Nat»l Speakers Association
•
Tony Robbins / Gary Vee
•
Meeting Planner Ass»n
•
Wired Magazine
Can»t sell enough product from the stage of the back of the room
•
No book published
•
Can»t scale coaching business
© 2017 Stellar Pla.orms
I can»t run a marketing team too
•
I have more business than I know how to handle already
•
I tried something like that and it went nowhere
•
Your sales funnel will filter your leads and make sure only the best clients are working with you.
WHY USE US:
BIGGEST FRUSTRATIONS: •
•
BUYING TRIGGER:
SEEKS SOLUTIONS FROM: •
“If you think bigger, you get bigger results.”
•
In-house, outsourced marketing department.
•
We can do anything you can throw at us.
Customer Avatar 3 - Lisa BACKGROUND INFO: •
Bubbly cheerleader
•
Host of interview podcast
•
Loves being known in her niche
•
Relies on own personal story of trauma
•
Archetype - Caregiver
DEMOGRAPHIC OVERVIEW: •
Female, 44
•
Lives in Los Angeles
•
$ 250k/year household income
•
No degree
•
Married, one child
•
Spiritual, not religious
MAIN GOALS AND ASPIRATIONS: •
Wants to be on Oprah
•
Wants her guests to get big and say, “She helped me way back.”
SEEKS SOLUTIONS FROM:
TYPICAL PHRASES/QUOTES: •
“Tell me more about that.”
COMMON OBJECTIONS: •
That will take all of my time
•
Will that even monetize?
•
Tim Ferriss said to do it this way.
BUYING TRIGGER: •
We can make the passive revenue channel that will sustain your business.
WHY USE US:
•
PR professionals
•
Host a summit or a conference
•
Other podcasts
•
We can make a product out of your teachings
•
SXSW •
Back end support team.
•
Podcast Movement
BIGGEST FRUSTRATIONS: •
Too much to get done
•
Skips promoting a launch to get on to producing the next thing
© 2017 Stellar Pla.orms
