cyber monday

CYBER MONDAY Campaign Recap Summary OVERVIEW This campaign will promote an exclusive Cyber Monday offer available at Hotel RL and Red Lion Hotels, with an extra perk offered to Hello Rewards members.

GOALS & PROMOTION PROMOTION  Flight: November 30th  Hotel RL, Red Lion Hotels and Red Lion Inn & Suites  40% Off and Free Breakfast, Hello Rewards members earn extra stay credit  Limited Time Offer with countdown clock

GOALS • Increase Winter Occupancy Across Leisure Segment • Increase Website Traffic • Capture Email Addresses • Increase Hello Rewards Sign-Ups • Increase Brand Awareness

INITIATIVES CAMPAIGN ELEMENTS • SEM • GDN • Media Buys – TripAdvisor, Sojern • Banners and custom home page slide • Social Media Campaign • Campaign Emailer • Limited-Time-Offer with countdown clock

RESULTS 1,070% ROAS 2014

2015

Revenue

$128,676

$444,686

Room Nights

1,843

4,939

ADR

$69.82

$90.04

LOS

1.84

1.80

Hello Rewards Sign-Ups

-

1,316

REVENUE BY CHANNEL

246% 168% 29%

Direct ($252,202) 57%

OTA ($192,484) 43%