D1 1545 EM 53 hybris EnterpriseOmni Channel The Next Big Thing London PFv5
May 14-15, 2014 | ICC ExCel, London Learn more at summit.adobe.com/emea #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
Kees de Vos Chief Customer Officer, hybris Software
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
#AdobeSummit
DISCOVER HYBRIS AND ENTERPRISE OMNI-CHANNEL COMMERCE:
THE NEXT BIG THING
Cross-Industry
MANUFACTURING
RETAIL
WHOLESALE
TELCO
DIGITAL
MANUFACTURING
RETAIL
WHOLESALE
TELCO
SME
GLOBAL ENTERPRISES
DIGITAL
RE-IMAGINATION OF THE SUPPLY CHAIN
Reviews and comments
Great product search filters
High resolution product images
Sell emotions & expertise
Sell emotions & expertise
Unique customer experience
Search & Nav Shop the Look
Localized experience
BOPIS & BORIS
Which of these eCommerce terms do you know? BOPIS
BORIS
Store Pickup
Showrooming
Longtail
Personalization
Searchandizing
mPOS
Click to Call
PCM
OMS
CMS
iPad App
Mobile App Search & Navigation
Merchandising
Recommendations
Forums Click to Call
Ratings & Reviews
Auto re-order
Build and quote
Dealer closes sale on iPad
Which of the following channels can be used with hybris Commerce? Web
Mobile
Call Center
In-Store
Print Catalog
Social
Gaming Console
Refrigerators
Wearable devices
Which of the following channels can be used with hybris Commerce? Web
Mobile
Call Center
In-Store
Print Catalog
Social
Gaming Console
Refrigerators
Wearable devices
Omni-Commerce Process Complexity
Omni-Channel Commerce Challenges
PROCESS COMPLEXITY
TOUCHPOINT COMPLEXITY
DATA COMPLEXITY
contact center digital goods
marketplace
In store/ branch
social
OMNI-CHANNELS mobile
@ email
hybris OMNICHANNEL HUB
web
print
digital ads
CUSTOMER EXPERIENCE MANAGEMENT
INVENTORY ORDER CUSTOMER PRODUCT
ORDER MANAGEMENT
PRODUCT&CONTENT MANAGEMENT COMMERCE MANAGEMENT
Better Customer Experience Management
Better Process and Data Management
Based on hybris annual customer survey.
What to remember…
ADOBE & HYBRIS, PARTNERS IN ENTERPRISE COMMERCE!
Questions and Answers
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
42
#AdobeSummit
Go HERE, do THIS, and you could WIN!
Download the App Every Session
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Give us feedback
Win a MeCam
Win an iPad Air
Just hit the survey button
Eight to win
Complete 8 surveys to enter the prize draw
It takes less than a minute
Record every minute
#AdobeSummit
May 14-15, 2014 | ICC ExCel, London Learn more at summit.adobe.com/emea #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
Kees de Vos Chief Customer Officer, hybris Software
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
#AdobeSummit
DISCOVER HYBRIS AND ENTERPRISE OMNI-CHANNEL COMMERCE:
THE NEXT BIG THING
Cross-Industry
MANUFACTURING
RETAIL
WHOLESALE
TELCO
DIGITAL
MANUFACTURING
RETAIL
WHOLESALE
TELCO
SME
GLOBAL ENTERPRISES
DIGITAL
RE-IMAGINATION OF THE SUPPLY CHAIN
Reviews and comments
Great product search filters
High resolution product images
Sell emotions & expertise
Sell emotions & expertise
Unique customer experience
Search & Nav Shop the Look
Localized experience
BOPIS & BORIS
Which of these eCommerce terms do you know? BOPIS
BORIS
Store Pickup
Showrooming
Longtail
Personalization
Searchandizing
mPOS
Click to Call
PCM
OMS
CMS
iPad App
Mobile App Search & Navigation
Merchandising
Recommendations
Forums Click to Call
Ratings & Reviews
Auto re-order
Build and quote
Dealer closes sale on iPad
Which of the following channels can be used with hybris Commerce? Web
Mobile
Call Center
In-Store
Print Catalog
Social
Gaming Console
Refrigerators
Wearable devices
Which of the following channels can be used with hybris Commerce? Web
Mobile
Call Center
In-Store
Print Catalog
Social
Gaming Console
Refrigerators
Wearable devices
Omni-Commerce Process Complexity
Omni-Channel Commerce Challenges
PROCESS COMPLEXITY
TOUCHPOINT COMPLEXITY
DATA COMPLEXITY
contact center digital goods
marketplace
In store/ branch
social
OMNI-CHANNELS mobile
hybris OMNICHANNEL HUB
web
digital ads
CUSTOMER EXPERIENCE MANAGEMENT
INVENTORY ORDER CUSTOMER PRODUCT
ORDER MANAGEMENT
PRODUCT&CONTENT MANAGEMENT COMMERCE MANAGEMENT
Better Customer Experience Management
Better Process and Data Management
Based on hybris annual customer survey.
What to remember…
ADOBE & HYBRIS, PARTNERS IN ENTERPRISE COMMERCE!
Questions and Answers
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
42
#AdobeSummit
Go HERE, do THIS, and you could WIN!
Download the App Every Session
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Give us feedback
Win a MeCam
Win an iPad Air
Just hit the survey button
Eight to win
Complete 8 surveys to enter the prize draw
It takes less than a minute
Record every minute
#AdobeSummit
May 14-15, 2014 | ICC ExCel, London Learn more at summit.adobe.com/emea #AdobeSummit
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#AdobeSummit
