D2 14.15 DM 07 summit 14 cc mc
May 14-15, 2014 | London, UK Learn more at summit.adobe.com
© 2014 1 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Marketing Cloud and Creative Cloud integrated Paolo Mottadelli | Senior Product Manager, Adobe Marketing Cloud Greg Klebus | Group Product Manager, Adobe Experience Manager Cedric Huesler | Group Product Manager, Adobe Experience Manager
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Vision
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Vision
Creative Freelance
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Agency MediaTeam
Marketing Department
Consumer Customer
Challenges Process Access Control Confidentiality Workflows Approval
The Enterprise
Retention DRM Delivery Measure Analyze Monetize Convert Extensibility
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5
Connected Architecture
CREATIVE! CLOUD
MARKETING CLOUD
creative.adobe.com
marketing.adobe.com
! !
! !
Shared Infrastructure Asset Collections
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Assets
Annotations
6
Activity Streams
Users Group
3 Disruptive Technology Changes
CLOUD MOBILE SOCIAL © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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1
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1
ST
1
ST
3 Disruptive Technology Changes
CLOUD MOBILE SOCIAL © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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1
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1
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1
ST
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
10
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
11
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
12
3 Disruptive Technology Changes
CLOUD MOBILE SOCIAL © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
13
1
ST
1
ST
1
ST
ANY METRICS
MOBILE
NOT MOBILE
TIME
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
15
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
17
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
18
3 Disruptive Technology Changes
CLOUD MOBILE SOCIAL © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
19
1
ST
1
ST
1
ST
Creative Communities Marketing Communities
? © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
20
Adobe Creative Cloud http://creative.adobe.com/karina/feed
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
21
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
22
Activity Streams & Social Graph
Context Social and Community Applications and Solutions Users & Profiles
User Generated Content & Community Management © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
23
23
Demo © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
24
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 1 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Marketing Cloud and Creative Cloud integrated Paolo Mottadelli | Senior Product Manager, Adobe Marketing Cloud Greg Klebus | Group Product Manager, Adobe Experience Manager Cedric Huesler | Group Product Manager, Adobe Experience Manager
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Vision
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Vision
Creative Freelance
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Agency MediaTeam
Marketing Department
Consumer Customer
Challenges Process Access Control Confidentiality Workflows Approval
The Enterprise
Retention DRM Delivery Measure Analyze Monetize Convert Extensibility
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5
Connected Architecture
CREATIVE! CLOUD
MARKETING CLOUD
creative.adobe.com
marketing.adobe.com
! !
! !
Shared Infrastructure Asset Collections
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Assets
Annotations
6
Activity Streams
Users Group
3 Disruptive Technology Changes
CLOUD MOBILE SOCIAL © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
7
1
ST
1
ST
1
ST
3 Disruptive Technology Changes
CLOUD MOBILE SOCIAL © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
8
1
ST
1
ST
1
ST
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
9
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
10
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
11
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
12
3 Disruptive Technology Changes
CLOUD MOBILE SOCIAL © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
13
1
ST
1
ST
1
ST
ANY METRICS
MOBILE
NOT MOBILE
TIME
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
14
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
15
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
16
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
17
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
18
3 Disruptive Technology Changes
CLOUD MOBILE SOCIAL © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
19
1
ST
1
ST
1
ST
Creative Communities Marketing Communities
? © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
20
Adobe Creative Cloud http://creative.adobe.com/karina/feed
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
21
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
22
Activity Streams & Social Graph
Context Social and Community Applications and Solutions Users & Profiles
User Generated Content & Community Management © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
23
23
Demo © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
24
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
