Data Driven Innovation
Western Sydney Innovation Hub Pilot Discover new opportunities for your business
Saturday 6 September + Sunday 7 September
We’ve identified four problems worth solving...
Sustainable Diet - Accelerating UWS community adoption of a sustainable diet
Small Business Jobs - Growing Health SMB employment through better business support
Telework - Rapidly expanding Western Sydney’s telework network
Data Driven Innovation - Crowdsourcing a real time geospatial address file
...and we want you to help us to solve them.
1.
2. 3.
Read through the information presented in this document to help you more deeply understand the problem that we’re focused on solving. In the document you will find: - The problem statement - Context around the problem and the opportunities it presents - The benefits of being involved in solving the problem
Visit the Open Innovation website at www.openinnovation.com.au and familiarise yourself with the purpose and format of the weekend event, including the benefits of getting involved, the judging criteria against which applications will be chosen and the terms and conditions of participation.
Once you understand the problem and why you should get involved, apply to attend the event. To do this, you will need to create an account (sign up) on the website and complete the five application questions. Once you are happy with your response, submit your application.
Why we’re doing this...
We are running an innovation hub pilot to drive greater collaboration in Western Sydney.
The hub will bring together students, academic, corporate, government and entrepreneurs to look at new ways of tackling big ‘problems worth solving’ in the region. It is all about supporting businesses with great ideas to start-up, find new markets and solve these ‘problems worth solving’ to make Western Sydney an even better place to live, work, study and do business. The Western Sydney innovation pilot is being powered by PwC, along with the University of Western Sydney (UWS), Google, Cisco and the NSW Government.
Greater Western Sydney is Australia’s third largest regional economy. It’s growing fast, and is home to 14 local government areas from Hawkesbury to Wollondilly, Auburn to the Blue Mountains.
1,571,475 population in 2011
2,443,500 population projected for 2036
$78.2 Billion Gross regional product in 2011
762,371 persons employed in 2011
+317,190 new jobs forecast by 2036
Data Driven Innovation
The Problem
It is hard for organisations that rely on geospatial address information to plan and deliver services to their customers with the rapidly changing characteristics of addresses across the country.
The Opportunity
The demand for accurate and timely geospatial data already exists and key customers such as NBN Co and Australia Post will be participating in this event.
How are we going to help you get customers? With the assistance of Google Australia we have identified that there is considerable demand from both the private and public sector for a real time geocoded address file. The demand for accurate and timely geospatial data already exists and key customers such as NBN Co and Australia Post will be participating in this event. Other potential customer markets following the initial pilot include the retail, insurance and government sectors. What subject matter expertise are we providing? NBN Co / Australia Post / ATO / AEC / DHS / Geelong Council: Access to existing geospatial address information and insights into the current datasets and opportunities for change. PwC: Accelerated development of solutions in both initial and acceleration phases, facilitation of broad set of SMEs and participants to rapidly identify potential solutions, identify potentially applicable startup business models, connections to industry bodies. What will we provide during the acceleration period? We will provide support over a 12 week period using PwC’s Ventures process. This approach incorporates Lean Startup and Agile methodology to help you validate your proposed solution.
The Context
Access to accurate geospatial information is a key success factor in the planning and operations of a number of national organisations. It is also opening up innovative opportunities to meet untapped customer needs.
A number of national organisations rely on accurate geospatial information as a core dataset in their business, including NBN Co, Australia Post, Department of Health Services, ATO and Australian Electoral Commission. This data, containing 13.2m Australian physical addresses is currently maintained by PSMA, a government owned company, with updates being periodically provided by organisations such as those listed above as they identify new or inaccurate data during the course of their business. Digital change is creating significant value from existing and new geospatial datasets, as innovators and enterprises use these to develop digital solutions that address previously unmet customer needs.
The Challenge
Currently there are a variety of different datasets which are not all in sync due to the quarterly update process and potential delays in processing updates.
Key issues with the way that data is currently maintained include the need for cross-checking e.g. different naming conventions or approval processes e.g. addresses in new developments need local and state government approval. There is also no ability to meet evolving customer needs e.g. it does not capture multi-story dwellings (e.g. apartments or businesses inside retail centres), gated communities (e.g. retirement homes) and Indigenous communities, or other descriptive data of commercial value e.g. type of business, apartment floor. Developing a more flexible and open platform for updating and capturing geospatial data would potentially open up interesting and innovative opportunities. As well as traditional users such as utilities, telcos and insurance companies, it would create the ability to develop new digital solutions to better meet public service and customer needs. Furthermore, international experience suggests that this open data approach creates accelerated and more innovative outcomes e.g. Ordnance Survey in the UK. Finally this also aligns to the government’s Open Data initiative, which already provides a platform to access Government geospatial datasets, including those from the Bureau of Meteorology, Australian Bureau of Statistics and data.gov.au.
The Geospatial Data Ecosystem Suppliers
Users Community Services Emergency Services
State/Territory and local planning, AEC, ATO, ABS Australia Post NBN Co Citizens Developers Retail centres
Geospatial dataset Australia Post
Online map services Telcos & utilities Insurance cos. Satnav cos.
NBN Co App developers
Existing information flow Potential new information flow
Opportunities for change Suppliers Existing sources of updates ● Australia Post’s Postal Address File - updated as mail is successfully delivered to new addresses ● NBN Co - fibre rollouts to new developments ● State and local planning agencies - planning approvals Potential new data sources ● Property developers - provisional notification during planning applications ● Individual property owners ● Retail centres - new businesses ● Asset owners e.g. street cabinets, electricity boxes without street addresses
Users
Geospatial dataset
Customer needs & opportunities ● Opendata innovation e.g. Ordnance Survey Geovation ● Consumer discovery apps ● Identifying gaps in the market for new business opportunities ● Field force scheduling optimisation ● Insurance pricing ● Notifying councils of areas requiring attention (e.g. graffiti, rubbish) ● Emergency services ● Asset maintenance operators
“We must collaborate to achieve our bold objectives.”
The information, statements, statistics and commentary (together the “Information”) contained in this report have been prepared by PwC from publicly available material and from discussions held with industry participants. The Consultants may in their absolute discretion, but without being under any obligation to do so, update, amend or supplement this document. PwC has based this report on information received or obtained, on the basis that such information is accurate and, where it is represented by the client and other stakeholders as such, complete. The Information contained in this report has not been subject to an Audit. The information must not be relied on by third parties, copied, reproduced, distributed, or used, in whole or in part, for any purpose other than detailed in our Consultant Agreement without the written permission of PwC. Liability is limited by a scheme approved under Professional Standards Legislation.
Saturday 6 September + Sunday 7 September
We’ve identified four problems worth solving...
Sustainable Diet - Accelerating UWS community adoption of a sustainable diet
Small Business Jobs - Growing Health SMB employment through better business support
Telework - Rapidly expanding Western Sydney’s telework network
Data Driven Innovation - Crowdsourcing a real time geospatial address file
...and we want you to help us to solve them.
1.
2. 3.
Read through the information presented in this document to help you more deeply understand the problem that we’re focused on solving. In the document you will find: - The problem statement - Context around the problem and the opportunities it presents - The benefits of being involved in solving the problem
Visit the Open Innovation website at www.openinnovation.com.au and familiarise yourself with the purpose and format of the weekend event, including the benefits of getting involved, the judging criteria against which applications will be chosen and the terms and conditions of participation.
Once you understand the problem and why you should get involved, apply to attend the event. To do this, you will need to create an account (sign up) on the website and complete the five application questions. Once you are happy with your response, submit your application.
Why we’re doing this...
We are running an innovation hub pilot to drive greater collaboration in Western Sydney.
The hub will bring together students, academic, corporate, government and entrepreneurs to look at new ways of tackling big ‘problems worth solving’ in the region. It is all about supporting businesses with great ideas to start-up, find new markets and solve these ‘problems worth solving’ to make Western Sydney an even better place to live, work, study and do business. The Western Sydney innovation pilot is being powered by PwC, along with the University of Western Sydney (UWS), Google, Cisco and the NSW Government.
Greater Western Sydney is Australia’s third largest regional economy. It’s growing fast, and is home to 14 local government areas from Hawkesbury to Wollondilly, Auburn to the Blue Mountains.
1,571,475 population in 2011
2,443,500 population projected for 2036
$78.2 Billion Gross regional product in 2011
762,371 persons employed in 2011
+317,190 new jobs forecast by 2036
Data Driven Innovation
The Problem
It is hard for organisations that rely on geospatial address information to plan and deliver services to their customers with the rapidly changing characteristics of addresses across the country.
The Opportunity
The demand for accurate and timely geospatial data already exists and key customers such as NBN Co and Australia Post will be participating in this event.
How are we going to help you get customers? With the assistance of Google Australia we have identified that there is considerable demand from both the private and public sector for a real time geocoded address file. The demand for accurate and timely geospatial data already exists and key customers such as NBN Co and Australia Post will be participating in this event. Other potential customer markets following the initial pilot include the retail, insurance and government sectors. What subject matter expertise are we providing? NBN Co / Australia Post / ATO / AEC / DHS / Geelong Council: Access to existing geospatial address information and insights into the current datasets and opportunities for change. PwC: Accelerated development of solutions in both initial and acceleration phases, facilitation of broad set of SMEs and participants to rapidly identify potential solutions, identify potentially applicable startup business models, connections to industry bodies. What will we provide during the acceleration period? We will provide support over a 12 week period using PwC’s Ventures process. This approach incorporates Lean Startup and Agile methodology to help you validate your proposed solution.
The Context
Access to accurate geospatial information is a key success factor in the planning and operations of a number of national organisations. It is also opening up innovative opportunities to meet untapped customer needs.
A number of national organisations rely on accurate geospatial information as a core dataset in their business, including NBN Co, Australia Post, Department of Health Services, ATO and Australian Electoral Commission. This data, containing 13.2m Australian physical addresses is currently maintained by PSMA, a government owned company, with updates being periodically provided by organisations such as those listed above as they identify new or inaccurate data during the course of their business. Digital change is creating significant value from existing and new geospatial datasets, as innovators and enterprises use these to develop digital solutions that address previously unmet customer needs.
The Challenge
Currently there are a variety of different datasets which are not all in sync due to the quarterly update process and potential delays in processing updates.
Key issues with the way that data is currently maintained include the need for cross-checking e.g. different naming conventions or approval processes e.g. addresses in new developments need local and state government approval. There is also no ability to meet evolving customer needs e.g. it does not capture multi-story dwellings (e.g. apartments or businesses inside retail centres), gated communities (e.g. retirement homes) and Indigenous communities, or other descriptive data of commercial value e.g. type of business, apartment floor. Developing a more flexible and open platform for updating and capturing geospatial data would potentially open up interesting and innovative opportunities. As well as traditional users such as utilities, telcos and insurance companies, it would create the ability to develop new digital solutions to better meet public service and customer needs. Furthermore, international experience suggests that this open data approach creates accelerated and more innovative outcomes e.g. Ordnance Survey in the UK. Finally this also aligns to the government’s Open Data initiative, which already provides a platform to access Government geospatial datasets, including those from the Bureau of Meteorology, Australian Bureau of Statistics and data.gov.au.
The Geospatial Data Ecosystem Suppliers
Users Community Services Emergency Services
State/Territory and local planning, AEC, ATO, ABS Australia Post NBN Co Citizens Developers Retail centres
Geospatial dataset Australia Post
Online map services Telcos & utilities Insurance cos. Satnav cos.
NBN Co App developers
Existing information flow Potential new information flow
Opportunities for change Suppliers Existing sources of updates ● Australia Post’s Postal Address File - updated as mail is successfully delivered to new addresses ● NBN Co - fibre rollouts to new developments ● State and local planning agencies - planning approvals Potential new data sources ● Property developers - provisional notification during planning applications ● Individual property owners ● Retail centres - new businesses ● Asset owners e.g. street cabinets, electricity boxes without street addresses
Users
Geospatial dataset
Customer needs & opportunities ● Opendata innovation e.g. Ordnance Survey Geovation ● Consumer discovery apps ● Identifying gaps in the market for new business opportunities ● Field force scheduling optimisation ● Insurance pricing ● Notifying councils of areas requiring attention (e.g. graffiti, rubbish) ● Emergency services ● Asset maintenance operators
“We must collaborate to achieve our bold objectives.”
The information, statements, statistics and commentary (together the “Information”) contained in this report have been prepared by PwC from publicly available material and from discussions held with industry participants. The Consultants may in their absolute discretion, but without being under any obligation to do so, update, amend or supplement this document. PwC has based this report on information received or obtained, on the basis that such information is accurate and, where it is represented by the client and other stakeholders as such, complete. The Information contained in this report has not been subject to an Audit. The information must not be relied on by third parties, copied, reproduced, distributed, or used, in whole or in part, for any purpose other than detailed in our Consultant Agreement without the written permission of PwC. Liability is limited by a scheme approved under Professional Standards Legislation.
