Data Visualization
Data Visualization
Kimberly Logsdon, Miami University Patrick O’Rourke, UPCEA
Excel:
Get to know you and your data experience levels via show of hands:
Write your own formulas? Use Pivot Charts/Tables VLookup Writing Macros
Other: Tableau? InDesign
>> What IS a data visualization? >> Key stages of creating data visualization
>> Tools overview >> Case studies >> Resources
>> What IS a data visualization?
>> What IS a data visualization?
A data visualization is any visual display intended to reveal evidence, making the invisible visible.
Alberto Cairo | www.thefunctionalart.com
>> What IS a data visualization?
Alberto Cairo | www.thefunctionalart.com
>> What IS a data visualization?
Alberto Cairo | www.thefunctionalart.com
A data visualization is any visual display intended to reveal evidence, making the invisible visible.
>> Charts >> Maps
>> Infographics >> Interactive Applications
>> What IS a data visualization?
>> Charts >> What IS a data visualization?
Alberto Cairo | www.thefunctionalart.com
>> Maps Data Maps
>> What IS a data visualization?
Locator Map
Alberto Cairo | www.thefunctionalart.com
>> Infographic >> What IS a data visualization?
Alberto Cairo | www.thefunctionalart.com
>> Interactive Applications
http://projects.nytimes.com/ census/2010/map
A great visualization should be… 1. Truthful 2. Functional 3. Beautiful 4. Insightful
>> What makes a great visualization?
Critiquing visualizations is a great place to start.
>> What makes a great visualization?
>> What makes a great visualization?
>> What makes a great visualization?
>> What makes a great visualization?
>> What makes a great visualization?
What’s wrong with this picture?
http://flowingdata.com/2010/05/14/wait-something-isnt-right-here/
>> What makes a great visualization?
>> What makes a great visualization?
A great resource of head scratching visualizations
>> What IS a data visualization?
>> Key stages of creating data visualization >> Tools overview >> Case studies >> Resources
It should tell a
>> Key stages of visualization
Story!
Key stages of visualization >> Data acquisition and preparation
Finding the source or sources
80%
Ensuring data is accurate Getting all data into proper format for analysis
Key stages of visualization >> Data acquisition and preparation >> Analysis
What story does your data tell? What graphic form best represents your data?
>> Key stages of visualization
What graphic form best represents your data? 1. Think about the audience and the publication 2. Think of questions your graphic should
help readers answer 3. Can you understand it without reading every single figure?
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Great for accurate judgments: Comparisons, relationships, etc.
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Great for general patterns, trends, etc.
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Shapes depend on the tasks you wish to enable.
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Shapes depend on the tasks you wish to enable.
Alberto Cairo | www.thefunctionalart.com
Key stages of visualization >> Data acquisition and preparation >> Analysis >> Create the visualization
>> Key stages of visualization
Simplicity is about subtracting the obvious and adding the meaningful. John Maeda, The Laws of Simplicity
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Don’t let software control you! Be wary of default options.
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
3-D distorts data
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Alberto Cairo | www.thefunctionalart.com
>> What IS a data visualization?
>> Key stages of creating data visualization >> Tools overview >> Case studies >> Resources
Tools Overview: Approachable Starters Excel – Interesting data become useful • UPCEA Corporate Prospectus • Saving templates
Tableau – Geographic Mapping • UPCEA Conference Attendees
Captivate – Self-directed self-paced resource • http://www.umbcproject.com/ungeeked.html
>> Case studies
>> What IS a data visualization?
>> Key stages of creating data visualization >> Tools overview >> Case studies >> Resources
Excel: UPCEA Corporate Prospectus Step 1 - Data acquisition and preparation Step 2 - Analysis
Step 3 - Create the visualization
>> Case studies
Corporate Prospectus
>> Case studies
Audiences both internal and external… >> Current and potential member corporations & schools
>> Personas - Business development frontline/mid-level persons - Marketing departments - Small company Chief Officer types
>> Tools Overview
http://www.umbcproject.com/ungeeked.html
>> Captivate training module >> Self-directed self-paced learning module
>> Tools Overview
Miami University Study Abroad Data
>> Case studies
Audiences both internal and external… >> Provost, Divisional Deans, and Department Chairs. >> Faculty and staff. >> Current and potential students and their families.
Miami University Study Abroad Data shared in 2012-13
>> Case studies
Miami University Study Abroad Data shared in 2012-13
>> Case studies
Miami University Study Abroad Data Step 1 - Data acquisition and preparation Step 2 - Analysis
Step 3 - Create the visualization
>> Case studies
Step 1 - Data acquisition and preparation
>> Case studies
Step 1 - Data acquisition and preparation
>> Case studies
Academic Year Term Country Gender Program Type Class Year Division
Step 2 - Analysis
>> Case studies
Step 2 - Analysis
>> Case studies
Step 2 – Analysis … beginning of creating the visualization
>> Case studies
Step 3 - Create the visualization
>> Case studies
Step 3 - Create the visualization
>> Case studies
Step 3 - Create the visualization
>> Case studies
Step 3 - Create the visualization
>> Case studies
A data visualization is a display of evidence.
>> What IS a data visualization?
Information shaped as a graphic Functions as a cognitive aid. The nature of the information can guide you when choosing the most appropriate ways of telling the story.
>> What IS a data visualization?
>> Key stages of creating data visualization >> Tools overview >> Case studies >> Resources
>> Resources
Data Visualization
Kimberly Logsdon, Miami University Patrick O’Rourke, UPCEA
Kimberly Logsdon, Miami University Patrick O’Rourke, UPCEA
Excel:
Get to know you and your data experience levels via show of hands:
Write your own formulas? Use Pivot Charts/Tables VLookup Writing Macros
Other: Tableau? InDesign
>> What IS a data visualization? >> Key stages of creating data visualization
>> Tools overview >> Case studies >> Resources
>> What IS a data visualization?
>> What IS a data visualization?
A data visualization is any visual display intended to reveal evidence, making the invisible visible.
Alberto Cairo | www.thefunctionalart.com
>> What IS a data visualization?
Alberto Cairo | www.thefunctionalart.com
>> What IS a data visualization?
Alberto Cairo | www.thefunctionalart.com
A data visualization is any visual display intended to reveal evidence, making the invisible visible.
>> Charts >> Maps
>> Infographics >> Interactive Applications
>> What IS a data visualization?
>> Charts >> What IS a data visualization?
Alberto Cairo | www.thefunctionalart.com
>> Maps Data Maps
>> What IS a data visualization?
Locator Map
Alberto Cairo | www.thefunctionalart.com
>> Infographic >> What IS a data visualization?
Alberto Cairo | www.thefunctionalart.com
>> Interactive Applications
http://projects.nytimes.com/ census/2010/map
A great visualization should be… 1. Truthful 2. Functional 3. Beautiful 4. Insightful
>> What makes a great visualization?
Critiquing visualizations is a great place to start.
>> What makes a great visualization?
>> What makes a great visualization?
>> What makes a great visualization?
>> What makes a great visualization?
>> What makes a great visualization?
What’s wrong with this picture?
http://flowingdata.com/2010/05/14/wait-something-isnt-right-here/
>> What makes a great visualization?
>> What makes a great visualization?
A great resource of head scratching visualizations
>> What IS a data visualization?
>> Key stages of creating data visualization >> Tools overview >> Case studies >> Resources
It should tell a
>> Key stages of visualization
Story!
Key stages of visualization >> Data acquisition and preparation
Finding the source or sources
80%
Ensuring data is accurate Getting all data into proper format for analysis
Key stages of visualization >> Data acquisition and preparation >> Analysis
What story does your data tell? What graphic form best represents your data?
>> Key stages of visualization
What graphic form best represents your data? 1. Think about the audience and the publication 2. Think of questions your graphic should
help readers answer 3. Can you understand it without reading every single figure?
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Great for accurate judgments: Comparisons, relationships, etc.
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Great for general patterns, trends, etc.
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Shapes depend on the tasks you wish to enable.
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Shapes depend on the tasks you wish to enable.
Alberto Cairo | www.thefunctionalart.com
Key stages of visualization >> Data acquisition and preparation >> Analysis >> Create the visualization
>> Key stages of visualization
Simplicity is about subtracting the obvious and adding the meaningful. John Maeda, The Laws of Simplicity
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Don’t let software control you! Be wary of default options.
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
3-D distorts data
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Alberto Cairo | www.thefunctionalart.com
>> Key stages of visualization
Alberto Cairo | www.thefunctionalart.com
>> What IS a data visualization?
>> Key stages of creating data visualization >> Tools overview >> Case studies >> Resources
Tools Overview: Approachable Starters Excel – Interesting data become useful • UPCEA Corporate Prospectus • Saving templates
Tableau – Geographic Mapping • UPCEA Conference Attendees
Captivate – Self-directed self-paced resource • http://www.umbcproject.com/ungeeked.html
>> Case studies
>> What IS a data visualization?
>> Key stages of creating data visualization >> Tools overview >> Case studies >> Resources
Excel: UPCEA Corporate Prospectus Step 1 - Data acquisition and preparation Step 2 - Analysis
Step 3 - Create the visualization
>> Case studies
Corporate Prospectus
>> Case studies
Audiences both internal and external… >> Current and potential member corporations & schools
>> Personas - Business development frontline/mid-level persons - Marketing departments - Small company Chief Officer types
>> Tools Overview
http://www.umbcproject.com/ungeeked.html
>> Captivate training module >> Self-directed self-paced learning module
>> Tools Overview
Miami University Study Abroad Data
>> Case studies
Audiences both internal and external… >> Provost, Divisional Deans, and Department Chairs. >> Faculty and staff. >> Current and potential students and their families.
Miami University Study Abroad Data shared in 2012-13
>> Case studies
Miami University Study Abroad Data shared in 2012-13
>> Case studies
Miami University Study Abroad Data Step 1 - Data acquisition and preparation Step 2 - Analysis
Step 3 - Create the visualization
>> Case studies
Step 1 - Data acquisition and preparation
>> Case studies
Step 1 - Data acquisition and preparation
>> Case studies
Academic Year Term Country Gender Program Type Class Year Division
Step 2 - Analysis
>> Case studies
Step 2 - Analysis
>> Case studies
Step 2 – Analysis … beginning of creating the visualization
>> Case studies
Step 3 - Create the visualization
>> Case studies
Step 3 - Create the visualization
>> Case studies
Step 3 - Create the visualization
>> Case studies
Step 3 - Create the visualization
>> Case studies
A data visualization is a display of evidence.
>> What IS a data visualization?
Information shaped as a graphic Functions as a cognitive aid. The nature of the information can guide you when choosing the most appropriate ways of telling the story.
>> What IS a data visualization?
>> Key stages of creating data visualization >> Tools overview >> Case studies >> Resources
>> Resources
Data Visualization
Kimberly Logsdon, Miami University Patrick O’Rourke, UPCEA
