Creating a Compelling Interview Based Podcast Becoming the host of an interview- based podcast is a great way to quickly create powerful content, expand your reach and connect with thought leaders in your field. This action guide will help you pick the right interview questions and “dig deeper” to create a richer and more rewarding conversation with your guest. Checklist for Interview Questions: __ I’ve asked my ideal listeners what their biggest challenges are relative to my topic __I have 5-7 standard interview questions that I will ask my guest experts __I am gathering stories and case examples that I can use in my podcast __My questions are open ended (can’t be answered with a simple “yes” or “no”) __My questions reflect my point of view about my subject __My tribe/community approves of and is excited about my interview questions
Digging Deeper: Interview Template The difference between a good interview and a great interview is often the follow up to questions. Use the following template below to guide you through getting the most out of your conversations with guests: WHO/WHAT/WHERE/WHEN/WHY: 1. 2. 3. 4. 5.
“Who would benefit most from ____________?” “What would be the best way to put _______into action?” “Where would suggest to start with ____________?” “When is the best time to ____________?” “Why is __________ important?”
Finding the Theme One way to create a stronger interview is to identify a theme of the interview and reflect it back to the guest and listeners. Use the below template to help with this: 1. “As you share this, I can’t help but think that it’s all about _________. I’m wondering if you would agree with this?” 2. “One word that keeps coming up in the conversation is ________? Do you think that’s important?” 3. “It sounds like ___________ is one of the important aspects of _________?” 4. “Thank you for sharing those tips. To me, what they all have in common is ______. Do you think that’s right?” 5. “If you had to pick one thing that ties all of these tips you’ve shared together, what would it be?” Speaking from the Listener’s Point of View Another effective way to create more engagement and value for the listener is to take their position during the interview. Use the following template below to follow up with guests and help create takeaways for the listener. 1. “So if I’m hearing you correctly, and I’m someone who is struggling with _______, what would you say to me?” 2. “I can imagine that if I were listening in to this call, I might be thinking _______________. What would your response be to that?” 3. “What ONE thing our listeners could do today to get started with ___________?” 4. “For a listener who heard you say _____________and might be feeling __________, can you share some advice or tips about ____________?” 5. “A common challenge that we hear from listeners is ____________. I’d love to get your thoughts and feedback about this.”