Design theory and Critical thinking

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my learnings from

Design theory and Critical thinking Navarjun

Preface After graduating as a Computer Science & Engineering student, I worked for a couple years in technology industry. I took up different roles, including but not limited to back-end developer, front-end web developer, iOS developer and product manager, which introduced me to people with various expertise. I realized that I would love to learn more about design, which made me study some great design books on my own broadening my horizons about design. It didn’t take long for me to realize that it would be better to learn from masters and go to a design school for my graduation. Soon after, I started MFA in Information design and visualization, where I was introduced to Design Theory and Critical Thinking. This course taught by Hugh Dubberly, a practitioner and an academic in Design, changed the way I used to think about Design by adding into my previous little knowledge about design. This book is a representation of my understanding of the concepts discussed in the class as concept maps. I am really thankful to Hugh Dubberly and Skye Moret for teaching and helping to understand the concepts by answering my questions whenever I needed help. I also want to acknowledge Andrew Tang, Sever Li, Erica Gunn, Patrick J. O’Donnel and Jessie Richards for their invaluable feedback for this class’s project and helping me with the tools. ~Navarjun

Index - Nature of linguistic sign: Saussure - Theory of signs: Peirce - Mathematical theory of communication: Shannon - Design ethics: Buchanan - Boundary objects: Star and Griesemer - Theory of affordances: Gibson - Conceptual models: Johnson and Henderson - Synthesis of form: Alexander - Bridge model: Dubberly, Evenson and Robinson - SECI model of knowledge creation: Nonaka - Science of design: Simon - Dilemmas in theory of planning: Rittel - Design as reflection: Schön

Nature of linguistic sign

Immutable

by Ferdinand de Saussure

Grammarians

can be grasped only through

Sign

is

is

Language

combine to create

(Sound-image/Symbol)

is governed by

unite to form

Signifier

is spread and manipulated by

Signified

Principle of general semiology states

is

Mutable

Complex system

have

Product of time

Reflection

Relations among each other

Arbitrary (as different languages exist)

hence

studied

Comparative philology

Product of social force

hence

across

Diachronic

Associative

hence

at a particular

Time(s)

Syntagmatic

of types

Synchronic

Inherited hence

studied

Saussure contended that language must be considered as a social phenomenon, a structured system that can be viewed synchronically (as it exists at any particular time) and diachronically (as it changes in the course of time).When relating to the lingual sign what Saussure essentially does is to replace actual referential reality with the signified. What the signifier points to is not something which exists outside of language, but rather to a meaning which is contained within human consciousness. The division between signifier and signified, which together compose Saussure’s linguistic sign, is the basis for his subsequent proposition that everything gains it meaning out of being in structural oppositional relations with other components.

hence

Ferdinand de Saussure(26 November 1857 – 22 February 1913) was a Swiss linguist and semiotician whose ideas laid a foundation for many significant developments both in linguistics and semiology in the 20th century.

Psychological imprint of the sound

Continuity in time

coupled with

Change in time

Society

Theory of signs

Object

by Charles Sanders Peirce

A sign may be classified as an “icon,” an “index,” or a “symbol,” according to its relation with its dynamical object. An icon (such as a picture, image, model, or diagram) is a sign that demonstrates the qualities of its dynamical object. An index or “seme” (such as a clock, thermometer, fuel gauge, or medical symptom) is a sign that demonstrates the influence of its dynamical object. A symbol (such as a trophy, medal, receipt, diploma, monument, word, phrase, or sentence) is a sign thst is interpreted to be a reference to its dynamical object.

Sign Something which stands to somebody for something

is

Interpretant

Representamen

is

The image observer creates after observing the representamen

has types

Charles Sanders Peirce (1839–1914) was the founder of American pragmatism (after about 1905 called by Peirce “pragmaticism” in order to differentiate his views from those of William James, John Dewey, and others, which were being labelled “pragmatism”), a theorist of logic, language, communication, and the general theory of signs (which was often called by Peirce “semeiotic”), an extraordinarily prolific logician (mathematical and general), and a developer of an evolutionary, psycho-physically monistic metaphysical system. Practicing geodesy and chemistry in order to earn a living, he nevertheless considered scientific philosophy, and especially logic, to be his true calling, his real vocation. In the course of his polymathic researches, he wrote voluminously on an exceedingly wide range of topics, ranging from mathematics, mathematical logic, physics, geodesy, spectroscopy, and astronomy, on the one hand (that of mathematics and the physical sciences), to psychology, anthropology, history, and economics, on the other (that of the humanities and the social sciences).

Icon

(qualisign/rheme)

Index

(sinsign/dicisign)

Refers to Object by virtue of characteristics of it’s own

Refers to Object by virtue of being affected by object

Cannot act as sign without object

e.g. skid marks of car tyres on road, fingerprints

e.g. volume icon in mac status bar, thumbs-up icon on facebook

Symbol

(legisign/dicent/argument) Refers to Object by virtue of law It’s general and object it represents is of general nature It’s useless without interpretant who knows about it e.g. circuit diagrams, egyptian hieroglyphics

Mathematical theory of communication

Semantic problem

by Claude E. Shannon

Discrete (independent of time) Continous (dependent on time)

Optimum may create statistical characteristics

Mixed (hybrid of other two)

Relative Entropy determined by

Undesired uncertainity

Coding

to create

adds

Noise source

Delays

adds noise to

does

transmits encoded signal through

subtract from one

Signal as close as possible to

Redundancy

Transmitter

goes for encoding

can be

Entropy ratio to max entropy

Effectiveness problem goes to

Received message

decodes

Receiver

Technical problem

Freedom of sender

Destination

decide

Channel

noisy signal goes to

As designers, this paper gives insights about how important it is to be able to express ourselves(and understand others well). Sometimes people(including ourselves) will not be able to give words to thoughts(semantic problem); other times there would be noise in surroundings(technical problem); also, there could be problem in understanding the delivered message(probably due to lack of shared language) resulting in effectiveness problem.

Message

creates

has

In the paper, Shannon presents a view that laid the foundation for theory of communication. He explains about the different kind of noise that is introduced in different levels of transacting a message from one person to another. He uses a very mathematical analogy based on his work in signal transmission but those ideas are as true for general communication as well.

Accepted statistical rules of the language determined by

Claude Elwood Shannon (April 30, 1916 – February 24, 2001) was an American mathematician, electrical engineer, and cryptographer known as “the father of information theory”. Shannon is famous for having founded information theory with a landmark paper that he published in 1948. He is perhaps equally well known for founding both digital computer and digital circuit design theory in 1937, when, as a 21-year-old master’s degree student at the Massachusetts Institute of Technology (MIT), he wrote his thesis demonstrating that electrical applications of Boolean algebra could construct any logical, numerical relationship. He worked in AT&T Bell Labs working on transmission of data signals through analogue communication channels.

Information source

Entropy

Design ethics by Richard Buchanan

Design Ethics

Integrity

Reliability

Professionalism

Compliance with laws

Technical practices Education Intellectual property rights

Sustainability

Sustainability

Invention and innovation Structural integrity (technological reasoning that ensures performance of product) Usability (affordances; signs & symbols used) Aesthetics (adapting to local values, desirability: social and cultural)

Natural foundation Good Appropriate Just

Concentional and arbitrary foundation says

Preservation of culture

Service to public good

Help other people accomplish their own purpose

says design should be

Safety

is

Competence

Synthesis of form & materials elements of form are

Nature of products

based on

arises from

Working with other people

Purpose of design

relates to

Product integrity concerns

is about

Designer

play a role in

Integrity of performance concerns

Buchanan makes us, designers, think that we need to give a thought about ethics of our work and how we do it. He asserts that anything we create using design process or the design process itself should not be rude to the users or others taking part in the design process. He defines a few guidelines that help us to realize what to be careful about.

Character and moral values of

Richard Buchanan, PhD, is a professor of design, management, and information systems. He received his AB and PhD from a prestigious interdisciplinary program at the University of Chicago: the Committee on the Analysis of Ideas and the Study of Methods (“I & M”). Before joining the Weatherhead faculty in 2008, he served as head of the school of design and then as director of doctoral studies in design at Carnegie Mellon University. While at Carnegie Mellon, he inaugurated interaction design programs at the master’s and doctoral level.

Design Thinking

Design is to fulfil desires and needs of humans

Boundary objects

by Susan Leigh Star and James R. Griesemer

meaning

Diversity and cooperation

explain

Boundary Objects

Scientific work

requires

Repositories

Science

are

Central tension

demands

Reliability

Ideal types

Domains

caused by

are

Differences in unit analysis

Abstracted from all domains Adaptable to local site

Coincident boundaries have

between

includes

Same boundaries but different internal content

arise from

Interessement

(translation of concerns)

Modular

Problem of hetrogenity

creates

creates

depends on

Communication

Non-scientist

Cooperation

Ordered pile of objects Indexes in standardized fashion

solve

requires

New knowledge

from/to

Abstract and Concrete

are simultanously

types

requiers

Researchers Amatuers Professionals Humans Animals Functionaries Visionaries and more

creates

This paper reveals how the same “thing” has different meaning to all of the stakeholders. Star and Griesemer give us an example of a museum that was funded by the university, run by a scientist who hired/paid other people to collect the data. So this museum acted as a boundary object among all these people, as the university wanted recognition, the scientist wanted to do research and the hired/paid people wanted money all because of/for museum.

conducted by

James R. Griesemer is Professor and former Chair of the Department of Philosophy at the University of California, Davis in Davis, California. He received his PhD in 1983 in the Conceptual Foundations of Science at the University of Chicago. His research focuses on the history and philosophy of biology, including models and practices in museum-based natural history, laboratory-based ecology, units of inheritance and selection in evolutionary biology, and visual representation in embryology and genetics.

Intersectional work (across social worlds)

are

Susan Leigh Star (1954–2010) was an American sociologist. She specialized in the study of information in modern society; information worlds; information infrastructure; classification and standardization; sociology of science; sociology of work and the history of science, medicine, technology, and communication/information systems. She commonly used the qualitative methods methodology and feminist theory approach.

Actors

Different means of aggregating data

Scientist

Standardized forms removes devised as method for

Multiple viewpoints

Local uncertainities Communication across multiple workgroups

Theory of affordances by J. J. Gibson

is

is a set of

perceive

Niche

Animal (observer)

offers

in

for

Stimulus for information

is

Affordance

is

can are

Affordance theory states that the world is perceived not only in terms of object shapes and spatial relationships but also in terms of object possibilities for action (affordances) — perception drives action. According to Gibson, perception of the environment inevitably leads to some course of action. Affordances, or clues in the environment that indicate possibilities for action, are perceived in a direct, immediate way with no sensory processing. Examples include: buttons for pushing, knobs for turning, handles for pulling, levers for sliding, etc.

Environment

is relative to

James Jerome Gibson was an American psychologist who received his Ph.D. from Princeton University’s Department of Psychology, and is considered one of the most important 20th century psychologists in the field of visual perception. Gibson challeng ed the idea that the nervous system actively constructs conscious visual perception, and instead promoted ecological psychology, in which the mind directly perceives environmental stimuli without additional cognitive construction or processing.

occupy

Combination of variables

Physical Properties

by giving

not

Abstract

Lie

Mis-information

Conceptual models by Jeff Johnson and Austin Henderson

Vocabulary

examples

have

Notice relationships between objects to

are based on

Understanding of users & tasks

helps

Relationships between concepts

may include

User profiles

should include

Users

Conceptual models

goes as input to

Conceptual design issues

contains

introduces

hides

Task analysis

Object/operation analysis

help

Designers and users

are

Open & solved design issues (for everyone including new comers to understand the problems: solved and unsolved)

is part of

Information Architecture

inlcudes

Tasks

Task sequence

is

Representation of\ sequence of tasks

Learning

Explained for why they are being removed

Users must learn unfamiliar new concept

Attributes

Complexity

Every concept interacts with others increasing complexity of the system

Operations

performed on

Concepts that are no longer needed Enumeration of all e.g. the ones that technology high-level tasks into has replaced component sub-tasks

meaning

is

have

Relationships

meaning

Task heirarchy

adds

High level goals users may have in mine

New concepts

should be

(use-cases)

are

are

Major tasks or goals

Objects between

Outdated concepts

(that application tends to support) types of mapping

Johnson and Henderson argue that conceptual models are integral to the design process in multiple ways.

High-level description

determines

Austin Henderson’s 45-year career in Human-Computer Interaction includes user interface research and architecture at MIT’s Lincoln Laboratory, Bolt Beranek and Newman, Xerox Research (both PARC and EuroPARC), Apple Computer, and Pitney Bowes, as well as strategic industrial design with Fitch and his own Rivendel Consulting & Design and Scalable Conversations. Henderson has built both commercial and research applications in many areas. These applications, and their development with users, have grounded his analytical work, which has included the nature of computation-based socio-technical systems, the interaction of people with the technology in those systems, and the practices and tools of their development and use, particularly the conversations that surround them.

Brief description of intended users of application

are

Jeff Johnson is Principal Consultant at UI Wizards, Inc., a product usability consultancy. He also is a principal at WiserUsability.com, a consultancy focused on elder usability and accessibility. After earning B.A. and Ph.D. degrees from Yale and Stanford Universities, he worked as a UI designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. He has taught at Stanford University, Mills College, and the University of Canterbury.

Mental models

Specialization Containment Whole/part Source/result Task/subtask Relative importance

that

Users manipulate

Synthesis of form by Christopher Alexander

required when

Generate wider enough range of possible alternative solutions symbolically

Design

required when

Express all criteria for solutions in terms of same symbolism

Success cannot be defined symbolically

calls for

Invention

needs

Process

possible kinds

(design process) context

mostly requires

C1

Multiple designers

form

F1

actual world

Humans react to misfits by changing them

Unselfconcious situation Completely tacit process

because

Alexander discusses the process by which a form is adapted to the context of human needs and demands that has called it into being. He shows that such an adaptive process will be successful only if it proceeds piecemeal instead of all at once. It is for this reason that forms from traditional unselfconscious cultures, molded not by designers but by the slow pattern of changes within tradition, are so beautifully organized and adapted. When the designer, in our own self-conscious culture, is called on to create a form that is adapted to its context he is unsuccessful, because the preconceived categories out of which he builds his picture of the problem do not correspond to the inherent components of the problem, and therefore lead only to the arbitrariness, willfulness, and lack of understanding which plague the design of modern buildings and modern cities.

Selection

can be solved by

can be solved by

Christopher Wolfgang Alexander is a widely architect and design theorist, and currently emeritus professor at the University of California, Berkeley. His theories about the nature of human-centered design have had notable impacts across many fields beyond architecture, including urban design, software, sociology and other fields. Alexander has also designed and personally built over 100 buildings, both as an architect and a general contractor.

Problems

context

form

F1

actual world

C2

F2

mental picture

C1

Based on Based on designers designers learning & ideas, invention diagrams & drawings Form is shaped by conceptual interaction between conceptual picture of context

Individual designer’s inventive capacity is limited

Vulnerable to language bias

context

form

F1

actual world

C2

F2

mental picture

C2

F2

formal picture

C1

Orderly complex of diagrams Mathematical picture (of mental picture)

Set theory of Mathematics Less vulnerable to language bias

Bridge model

by Hugh Dubberly, Shelley Evenson and Rick Robinson

Bridge model is a model describing how design is a cyclic process and creates new knowledge. Bridge model asserts that design is essentially studying ‘what is’(what already exists) and then speculating ‘what could be’ and then creating knowledge to implement ‘what could be’ to make it ‘what is’.

Understanding the problem in it’s current state

provides

provides

Interpret

Description of everyday in such a way as to see how it might be different, better or new

Model of “what is”

Model of “what could be”

“what is”

“what could be”

Concrete

Rick E. Robinson has been an applied researcher in consumer and material culture studies for more than 20 years. He trained as a developmental and social psychologist at the University of Chicago and as a post-doctoral fellow at the J. Paul Getty Research Institute.

Analysis

Prototyping

Abstract

Shelley Evenson was a Research Manager in Design and User Experience at Facebook and a Principal User Experience Designer and Manager for Microsoft. She was also an Associate Professor in the School of Design at Carnegie Mellon University. She now works as Executive Director of Organizational Evolution at Fjord, part of Accenture.

Researching

Describe

Hugh Dubberly is a design planner and teacher. At Apple Computer in the late 80s and early 90s, Hugh managed cross-functional design teams and later managed creative services for the entire company. Currently, he teaches and runs his own design consultancy.

Existing - Implicit(Present)

Prefered - Explicit(Future)

helps

is

Bridge the gap between analysis and synthesis

Manifestation of the solution

Synthesis

SECI model by Ikujiro Nonaka

Ikujiro Nonaka is a Japanese organizational theorist and Professor Emeritus at the Graduate School of International Corporate Strategy of the Hitotsubashi University, best known for his study of knowledge management. SECI model is a representation of how the knowledge is created. It gives us insights on how a design problem can be solved sometimes just by realising that a problem exists and making that problem explicit. Nonaka tells us that all knowledge is not explicit, it is tacit at first and when we make it explicit only then can we share it with other people making it part of the culture of an organization(making it tacit for everyone, that is making it obvious).

Explicit knowledge Converting tacit knowledge to explicit knowledge (so it can be shared)

is about

Finding a problem

is about

Externalization (articulating)

Combination (connecting)

Socialization (empathizing)

Internalisation (embodying)

Articulating tacit knowledge through dialogue and reflection

Sharing and creating tacit knowledge through direct experience

Implicit knowledge

is about

Synthesising knowledge from different sources into one context

is about

Actualizing created explicit knowledge by putting it to practice till it becomes knowledge of one’s own

Systemizing and applying explicit knowledge

Learning and acquiring new tacit knowledge in practice

Science of design by Herbert Simon

can be solved by

Satisficing

Optimisation methods

Adaptation

defined by

done when

of

Inner environment to

of

Outer environment defines

Constraints

in order to

includes

How things ought to be

Set of parameters

Formalise the problem

Finding best solution is impossible

Learning & finding a sequence of actions to reach a goal

Searching for appropriate procedures that assemble to solve a problem

uses

Utility function

out of

deals with

In this reading, I understood how the problems can be solved in different ways mathematically and by the abilities of computer. The essay science of design deals with the artificial intelligence of computers. It’s reference to problem solving is framed in way that explains how digital machines can be made intelligent. As a designer, it’s very insightful to understand this perspective as all the products these days depend on technology in one way or the other.

Finding a satisfactory solution

Logic of search is about

Design

Means-end analysis meaning

meaning

meaning

solves

Herbert Alexander Simon, a Nobel laureate, was an American political scientist, economist, sociologist, psychologist, and computer scientist whose research ranged across the fields of cognitive psychology, cognitive science, computer science, public administration, economics, management, philosophy of science, sociology, and political science, unified by studies of decision-making. With almost a thousand highly cited publications, he was one of the most influential social scientists of the twentieth century. For many years he held the post of Richard King Mellon Professor at Carnegie Mellon University.

Problems

Multiple alternative solutions

Iteration (trial and error)

Gathering information about the problem

Dilemmas in theory of planning by Horst J. Rittel

meaning

Simple

can be

Problems

can be

Wicked

when

Instrumental knowledge

Stakeholders

Innovation

concerned with

can’t agree on

lead to

Definition

can be handled by

have formal

Design

require

(what ought be)

Taming Solutions

use

can be

lead to

Many people

not

Science (what is) concerns with

Defining a problem inherently defines solution

to

Agree

requires

on

Improvement Tested Innovation

hence is

require

have

because

Rittel classifies problems into 2 types: Simple and Wicked. He defines that simple problems are those which have solutions within the knowledge domain we already possess. However, wicked problems are the ones that require innovation by creation of new knowledge. He argues that wicked problems are the ones that require design. The way we define the problem matters a lot; and in fact if we are able to define a problem and agree on the definition of the problem, we already have a solution. It’s the wicked problem like global warming, where we are unable to agree on one definition that makes it wicked.

Well-defined problems

have to

Horst Willhelm Jakob Rittel was a design theorist and university professor. He is best known for coining the term wicked problem, but his influence on design theory and practice was much wider.

Factual knowledge

comes from

Knowledge

requires

Goals/Actions

Process of argumentation

Design as reflection by Donald A. Schön

of/to

Design problem

can be solved by

Rational decision making

meaning

Social process

Dialogue among individuals

According to Schön, reflection in action is the “kind of artistry that good teachers in their everyday work often display,” whereas school knowledge refers to a “molecular” idea of knowledge, to “the view that what we know is a product,” and that “the more general and the more theoretical the knowledge, the higher it is.” From the school knowledge perspective, “it is the business of kids to get it, and of the teachers to see that they get it.”

Selection of alternatives

has components

Screening the alternatives generated in generation process

meaning

is a

add up to yield

Donald Alan Schön (September 19, 1930 – September 13, 1997) was a philosopher and professor in urban planning at the Massachusetts Institute of Technology who developed the concept of reflective practice and contributed to the theory of organizational learning.

Design structure

can be done by

Systematic search

randomly generates

are not

Given

involves

Learning about problem components and their interconnections

Criteria assumed to be given with

Synthesized

involved here

are

must be

lead to discovery of

Design alternatives screened based on

Design alternatives

Policies

Facts

Intelligent exploration of problem space

Random Generation assumes

Normative Leap lead to

tells is

Design is a frame experiment and hence, reflective

built on

can be done by

considers

Generative metaphor

is

Genration of alternatives

Combination of elements

Elements of design given with the problem Design proposals are independent and increamental in impact (but actually they are interdependent)