Diagramming Competitive Advantage
#1 Position: Certification Royalty Riches™ STEP 1: Explode Profits
Marketing
Value Delivery Value Creatio n
Sales
Profit Margins
$$$ $$ $ $
Competitive Intelligence Speed-to-Market Create First Profitable Transaction Increase Size & Number of Transactions 5 Core Areas of Business Value Creation Value Delivery Marketing Sales Profit Margins
#1 Position: Certification Royalty Riches™ Marketing
Value Delivery Value Creatio n
Value Delivery Value Creation
Sales Marketing
Sales
Profit Margins
Profit Margins
$ $$$ $ $ $
$$$ $$ $ $
#1 Position: Certification Royalty Riches™ Better Busines s Model Accelerated T/L Systems
Strategi c Vendors
Marketing
Value Delivery
STEP 2: Business Acceleration
Client Vetting Process
Sales
Profit Margins
Value Creation
$ $$$ $ $ $ Client Management System
Client Intake System
Client Service Process
7 Key Systems for Certification
A better business model Client vetting process Client intake system Client services process Client management system Strategic vendors Accelerated teaching/learning systems
#1 Position: Certification Royalty Riches™ Better Busines s Model
Client Vetting Process
Better Busines s Model
Accelerated T/L System
Marketing
Accelerated T/L System
Strategi c Vendors Strategic Vendors
Client Vetting Process
Value Delivery
Client Intake System
Sales
Profit Margins
Value Creation
$ $$$ $ $ $ Client Management System Client Management System
Client Intake System
Client Service Process Client Service Process
#1 Position: Certification Royalty Riches™ Better Busines s Model
STEP 3: Royalty Revenues
$15k - $20k
Client Vetting Process
Marketing Accelerated T/L System
Value Delivery
Sales
Profit Margins
Value Creation
Strategic Vendors
Client Intake System
$ $$$ $ $ $ $$$ Certification $$$
Client Management System
Client Service Process
$$$ Co-Branding $$$
Leverage Certification & Co-Branding Organize $15K-$25K Certification Programs Create Your Multi-Million Dollar Training Empire Achieve Maximum Valuation + Cash Flow
Marketing
Value Delivery Value Creatio n
Sales
Profit Margins
$$$ $$ $ $
Competitive Intelligence Speed-to-Market Create First Profitable Transaction Increase Size & Number of Transactions 5 Core Areas of Business Value Creation Value Delivery Marketing Sales Profit Margins
#1 Position: Certification Royalty Riches™ Marketing
Value Delivery Value Creatio n
Value Delivery Value Creation
Sales Marketing
Sales
Profit Margins
Profit Margins
$ $$$ $ $ $
$$$ $$ $ $
#1 Position: Certification Royalty Riches™ Better Busines s Model Accelerated T/L Systems
Strategi c Vendors
Marketing
Value Delivery
STEP 2: Business Acceleration
Client Vetting Process
Sales
Profit Margins
Value Creation
$ $$$ $ $ $ Client Management System
Client Intake System
Client Service Process
7 Key Systems for Certification
A better business model Client vetting process Client intake system Client services process Client management system Strategic vendors Accelerated teaching/learning systems
#1 Position: Certification Royalty Riches™ Better Busines s Model
Client Vetting Process
Better Busines s Model
Accelerated T/L System
Marketing
Accelerated T/L System
Strategi c Vendors Strategic Vendors
Client Vetting Process
Value Delivery
Client Intake System
Sales
Profit Margins
Value Creation
$ $$$ $ $ $ Client Management System Client Management System
Client Intake System
Client Service Process Client Service Process
#1 Position: Certification Royalty Riches™ Better Busines s Model
STEP 3: Royalty Revenues
$15k - $20k
Client Vetting Process
Marketing Accelerated T/L System
Value Delivery
Sales
Profit Margins
Value Creation
Strategic Vendors
Client Intake System
$ $$$ $ $ $ $$$ Certification $$$
Client Management System
Client Service Process
$$$ Co-Branding $$$
Leverage Certification & Co-Branding Organize $15K-$25K Certification Programs Create Your Multi-Million Dollar Training Empire Achieve Maximum Valuation + Cash Flow
