Diapositiva 1
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4. OLYMPIC NEW MEDIA: ACTORS, MANAGEMENT AND CONTENTS Emilio Fernández Peña Director Centre d’Estudis Olímpics Departament de Comunicació Audiovisual i Publicitat
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4 .4. Great Processes behind the Communication on Social Networks
The concept of system
•
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Processes and realities interconnected.
Man and nature. / Author: Szilard.
People walking. / Author: S. Saxifraga.
The complexity of Edgar Morin
Edgar Morin. / Author: David.Monniaux.
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Mechanistic idea of the world •
All the things work as a machine.
•
The body is a machine.
•
Contrary to the systemic aim.
Fairbairn steam crane. / Author: Andy Dingley.
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Aristotle and the idea of system
•
“The whole is greater than the sum of the parts”.
Aristotle. / Author: Giovanni Dall'Orto
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Social media as a system •
Internet and the web are conceived as a system too.
•
The value of the net increases when new computers, content and people are connected.
Social networking / Author: Esther Bowman.
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Social media: ecologic, systemic
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•
Social media platforms as a part of a whole.
•
Social media are not isolated from the communication strategy of the organization.
Social medial / Author: Hazel Lorraine Cottrell.
The attention economy •
Nowadays the attention is a scarce commodity.
Television and its great capacity to attention. Author: Aaron Escobar.
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Internet economy is an attention economy
Children watching television. Author: Julian Tysoe.
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Recommendation practices
• Human beings reproduce an imitative behaviour. • The human behaviour can be predicted.
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Sum up
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• The concept of system is in the essence of the Internet. • Attention economy and recommendation practices, key on social networking sites.
Great processes behind the Communication on Social Networks
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REFERENCES •
Capra, F. (1996). The Web of Life: A New Scientific Understanding of Living Systems. New
York: Anchor Books. •
Edgar, M. (1990). Introduction à la pensée complexe. Paris: ESF, cop.
•
Fernández Peña, E; Ramajo, N.; Arauz, M. (2014). “Social Media in the Olympic Games: Actors, management and participation”. In: Handbook of New Media and Sport. London:
Routledge, pp. 153-164. •
Fernández Peña, E. (2011): “New Media and the Olympic Games: The Olympic Movement and the Social Web in the dissemination of messages”. An Olympic Mosaic: Multidisciplinary Research and Dissemination of Olympic Studies, CEO-UAB: 20 Years (1st ed.). Barcelona: CEO-UAB and Ajuntament de Barcelona, pp. 143–52. Available on: http://ceo.uab.es/2010/docs/C40912_3.pdf
4. OLYMPIC NEW MEDIA: ACTORS, MANAGEMENT AND CONTENTS Emilio Fernández Peña Director Centre d’Estudis Olímpics Departament de Comunicació Audiovisual i Publicitat
4.4
4 .4. Great Processes behind the Communication on Social Networks
The concept of system
•
4.4
Processes and realities interconnected.
Man and nature. / Author: Szilard.
People walking. / Author: S. Saxifraga.
The complexity of Edgar Morin
Edgar Morin. / Author: David.Monniaux.
4.4
Mechanistic idea of the world •
All the things work as a machine.
•
The body is a machine.
•
Contrary to the systemic aim.
Fairbairn steam crane. / Author: Andy Dingley.
4.4
Aristotle and the idea of system
•
“The whole is greater than the sum of the parts”.
Aristotle. / Author: Giovanni Dall'Orto
4.4
Social media as a system •
Internet and the web are conceived as a system too.
•
The value of the net increases when new computers, content and people are connected.
Social networking / Author: Esther Bowman.
4.4
Social media: ecologic, systemic
4.4
•
Social media platforms as a part of a whole.
•
Social media are not isolated from the communication strategy of the organization.
Social medial / Author: Hazel Lorraine Cottrell.
The attention economy •
Nowadays the attention is a scarce commodity.
Television and its great capacity to attention. Author: Aaron Escobar.
4.4
Internet economy is an attention economy
Children watching television. Author: Julian Tysoe.
4.4
Recommendation practices
• Human beings reproduce an imitative behaviour. • The human behaviour can be predicted.
4.4
Sum up
4.4
• The concept of system is in the essence of the Internet. • Attention economy and recommendation practices, key on social networking sites.
Great processes behind the Communication on Social Networks
4.4
REFERENCES •
Capra, F. (1996). The Web of Life: A New Scientific Understanding of Living Systems. New
York: Anchor Books. •
Edgar, M. (1990). Introduction à la pensée complexe. Paris: ESF, cop.
•
Fernández Peña, E; Ramajo, N.; Arauz, M. (2014). “Social Media in the Olympic Games: Actors, management and participation”. In: Handbook of New Media and Sport. London:
Routledge, pp. 153-164. •
Fernández Peña, E. (2011): “New Media and the Olympic Games: The Olympic Movement and the Social Web in the dissemination of messages”. An Olympic Mosaic: Multidisciplinary Research and Dissemination of Olympic Studies, CEO-UAB: 20 Years (1st ed.). Barcelona: CEO-UAB and Ajuntament de Barcelona, pp. 143–52. Available on: http://ceo.uab.es/2010/docs/C40912_3.pdf
