digital presence

DIGITAL PRESENCE

Apart from the website and the mobile site, the program boasts of a widespread social media presence

HOME PAGE (www.timespassiontrails.com)

TRAILS

INFOGRAPHICS

CYCLING IN BHUTAN

SHORT TRAILS

SOCIAL MEDIA – FACEBOOK

(https://www.facebook.com/TimesPassionTrails/) More than 61,000 likes

SOCIAL MEDIA - TWITTER

(https://twitter.com/PassionTrails) More than 5800 followers

REGISTRATION POSTS

Strong Call to Action for driving registration to the website.

ENGAGEMENT POSTS – FOR DRIVING CONVERSATIONS

CONTEST POSTS

TRAIL SPECIFIC POSTS • •

• • •

About Trail elements Experience Architect Participants / winners posts Generic on passion Used to maintain conversation

VIRTUAL TRAIL – COVERING THE TRAIL LIVE

•

Whatsapp group with participants, experts, social media expert/photographer

•

LIVE updates shared on FB page & website

TIMES PASSION TRIBES

•

• •

Serves as a platform for readers, sharing similar passion, to engage in meaningful discussions. Reader initiated conversation Readers can talk about their passion in totality, not only confined to trails

• 5513

• 926

• 948 Photography

Food

Cycling

Music

• 455

READERS POSTS

CYCLING TIPS, NEWS, PRODUCT REVIEWS

PHOTOGRAPHY TRIBE

ENGAGMENT LEVEL IS HIGH AS MEMBERS THEMSELVES SHARING PICTURES.