Digital publishing trends survey

The future of creativity CAL Member Seminar 2011

Digital publishing trends - an overview Including Q&A

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CAL Digital Publishing Trends Survey Michael Lijic | International & Digital Strategy

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Survey Design

14-19 Publisher Questions

14-19 Author Questions

General

Screening Question (Publisher, Author, General)

15 General Question Note: A maximum of 34 questions

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Response Rate Respondents

Started – 2,090

Completed – 1,826 (87.4%)

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General Screening Question

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Publish standalone digital content?

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Standalone Digital - Authors

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Authors

Publishers

Income from standalone digital

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Why no digital publishing (publishers)

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Why no digital publishing (authors)

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Online Piracy (publishers)

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Digital Benefits (publishers)

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Digital Benefits (authors)

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Digital strategy (publishers)

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Digital Strategy (authors)

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Social media

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Authors selling direct (publishers)

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Authors selling direct (authors)

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Reading Devices

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Digital convergence factors

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Digital overtaking print

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Open Ended Question  

Diverse opinions Overwhelming response

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Short and sweet

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Short and sweet (cont.)

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Other categories    

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It won’t catch on (or I don’t want it to) The balanced viewpoint Frustration Issues with publisher Rights issues Feeling threatened and/or need help It’s inevitable What is all the fuss about Bring it on The digital convert (thanks to Kindle) 25

The digital convert (thanks to Kindle)

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The digital convert (thanks to Kindle)

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The future of creativity CAL Member Seminar 2011

View the full results of the survey on CAL’s website

www.copyright.com.au

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