Dining with Dr. Seuss
Dining with Dr. Seuss Team Becker
Overview ◎ ◎ ◎ ◎ ◎ ◎
Theme Mission Statement SWOT Analysis KPI’s Challenges Conclusion
Theme ◎ ◎
◎
Narrowed down to three possible themes Considered: ◉ Uniqueness of concept ◉ Adaptability to Becker House ◉ Fit with atmosphere and menu Input from Chef Tony
Mission Statement The NS 4880 Dietetic Students of Team Becker strive to intertwine a nostalgic childlike essence with mature ideals by putting on a Dr. Seuss themed dinner. We believe that by combining color, rhymes, and fun with sophisticated and nutritious recipes, professional service, and interactive activities, we will create an enjoyable food service experience like no other!
SWOT Analysis Internal
Strengths 1.Diversity of team 2.Team communication
Weaknesses 1.Experience 2.Manpower
External
Opportunities 1.Cornell Dining Resources 2.Built in market (Becker House and West Campus)
Threats 1.Competing events 2.Increasing customer volume
Quality: Key Performance Indicators ◎
GOAL: Create a whimsical Dr. Seuss themed dinner event that provides a variety of nutritious menu options and meets customer expectations. ◉ ◉
Objective #1: Provide vegetables with 3 or more color groups. Objective #2: At least two menu items will follow “Eat Well Cornell” guidelines where appropriate.
Quality: Key Performance Indicators ◎
Tactics ◉ Incorporate colorful vegetables (blue potatoes, tomatoes, spinach, yellow squash)
Quality: Key Performance Indicators Tactics ◉ Incorporate colorful vegetables ◉ Assess and adjust menu items to fit Eat Well Cornell guidelines where appropriate “Poodles Eating Noodles” -Whole wheat linguini -No Trans Fat “Truffula Forest Veggie Patch” -Cooked with less added -Fresh Vegetables fat and salt -Cooked with less added fat and salt -No Trans Fat “Moose Juice and Goose Juice” -No Trans Fat -No added sugar -Made with fresh ingredients ◎
Quality: Key Performance Indicators ◎
GOAL: Create a whimsical Dr. Seuss themed dinner event that provides a variety of nutritious menu options and meets customer expectations. ◉
◉
Objective #3: Customer survey responses will be overall positive with an average score of 3 or higher Objective #4: Customers will engage in fun activities during the dinner
Quality: Key Performance Indicators TACTIC 1: Hand out customer satisfaction surveys to patrons as they finish their meal TACTIC 2: Provide incentives (pencils with Dr. Seuss quotes) for completing and passing in customer satisfaction surveys to increase response rate
228 responses! “Excellent themed meal- very detailed; everything “fit” within the theme!” “Very creative- love that no food coloring was added!” “This was adorably made and very delicious! Thank you!” “Easily the best meal I’ve had on campus!” “Best 4880 dinner I’ve ever attended! Great job!!”
96% 91% 100% 98% 83% 87% 56%
Quality: Key Performance Indicators TACTIC 3: Provide additional activities such as the photobooth and coloring sheets.
Over 150 photobooth photos taken!
Marketing: Key Performance Indicators ◎
GOAL: Put on a Dr. Seuss themed dinner at Becker House that attracts a variety of Cornell students, faculty and staff members ◉
Objective #1: Dinner attendees will include Cornell Faculty/Staff, Students, and Becker Residents
◉
Objective #2: Attendance will be 20% higher than the average Becker Tuesday Night
Marketing: Key Performance Indicators ◎
Tactics: ◉ Posters
Campus Buildings E-mail listservs
events.cornell
Daily Sun
West Campus
Classes
VIPs
Marketing: Key Performance Indicators ◎
Tactics: ◉ Posters ◉ Facebook Page
t? san ds u, a o e l y u are that p aste b u o t t ’ Y r isn nt! you Now ward prese e y So r a tast h t i W
s ster wa o p ] e “[Th ” lovely!
Marketing: Key Performance Indicators ◎
“Ma s were hed pot a med great an toes i d grea a posts w social t.” ere a lso
Tactics: ◉ Posters ◉ Facebook Page ◉ Word of Mouth
Marketing: Key Performance Indicators ◎
Attendance? ◉ 769 swipes (53.8% higher than average attendance) ◉ 10 VIPs ◉ Variety ￮ undergrads ￮ grads ￮ faculty/staff ￮ Becker residents and non-residents ￮ community members ￮ family
Operations: Key Performance Indicators ◎
GOAL: Hold a Dr. Seuss themed dinner at Becker House that is run efficiently and smoothly ◉
Objective #1: Dining room will be decorated and food will be ready to serve by 5pm
◉
Objective #2: Each member of the student team will adhere to assigned duties the night of the event
Operations: Key Performance Indicators ◎
“Yum!”
Tactics: ◉ Start food production at least two days in advance of the event
rations o c e d “The OME! S E W are A
“Gre
at d
ecor !”
Operations: Key Performance Indicators ◎
Tactics: ◉ Start food production at least two days in advance of the event ◉ Order decorations before Spring Break to ensure quality and quantity of materials ◉ Complete set-up before 5pm and clean-up by 11pm
Operations: Key Performance Indicators ◎
GOAL: Hold a Dr. Seuss themed dinner at Becker House that is run efficiently and smoothly ◉
Objective #1: Dining room will be decorated and food will be ready to serve by 5pm
◉
Objective #2: Each member of the student team will adhere to assigned duties the night of the event
“Th e
pop corn
was
AM
AZI N
G!”
Operations: Key Performance Indicators ◎
Tactics: ◉ Tactic 1: Keep customers happy while waiting in line by ◉
“I A M
Y” APP H SO
handing out cinnamon popcorn Tactic 2: Clean and turn over tables as quickly as possible
Operations: Key Performance Indicators
“Lov e over the the all a tmo me and sphe re”
◎
Tactics: ◉ Tactic 1: Keep customers happy while waiting in line by ◉ ◉ ◉
ny
es
com 0 8 8 ” g 4 faces n i “Th erent diff
a in m
handing out cinnamon popcorn Tactic 2: Clean and turn over tables as quickly as possible Tactic 3: Assign specific jobs to each team member for the night of the event. Tactic 4: Greeter will direct customers to mirrored service lines
Finance: Key Performance Indicators GOAL: Put on a Dr. Seuss theme dinner at Becker House that stays within our financial constraints and budget guidelines without sacrificing quality of the event ◎
Objective #1: Meet plate cost goal of $4
◎
Objective #2: Stay within $600 total budget for decorations, flowers and linens.
Finance: Key Performance Indicators ◎
Objective #1: Meet plate cost goal of $4 ◉ ◉ ◉
Tactic 1: Enter all recipes into FSS to determine plate cost. Tactic 2: Work with chef Tony and Jacob to determine how to best reduce plate cost. Tactic 3: Offer preportioned servings for more expensive items on the menu.
Finance: Key Performance Indicators ◎
Objective #2: Stay within $600 total budget for decorations, flowers and linens. ◉
◉
Tactic 1: Compare prices for various decorations, flowers and linens needs to purchase at the lowest price possible. Tactic 2: Have the prices for all decorations, flowers and linens outlined before purchasing.
Financial Overview
Challenges ◎ Larger team ◉ Meeting times and efficiency ◎ Menu planning ◉ Plate Cost ◉ Tying in theme
◎ Task distribution
◉ Production schedule
Conclusion ◎ Event was successful! ◉ ◉ ◉ ◉ ◉
Nutritious themed menu Fun and whimsical atmosphere Increased attendance Stayed on budget Overcame challenges
Thank you, Chef Tony!
Overview ◎ ◎ ◎ ◎ ◎ ◎
Theme Mission Statement SWOT Analysis KPI’s Challenges Conclusion
Theme ◎ ◎
◎
Narrowed down to three possible themes Considered: ◉ Uniqueness of concept ◉ Adaptability to Becker House ◉ Fit with atmosphere and menu Input from Chef Tony
Mission Statement The NS 4880 Dietetic Students of Team Becker strive to intertwine a nostalgic childlike essence with mature ideals by putting on a Dr. Seuss themed dinner. We believe that by combining color, rhymes, and fun with sophisticated and nutritious recipes, professional service, and interactive activities, we will create an enjoyable food service experience like no other!
SWOT Analysis Internal
Strengths 1.Diversity of team 2.Team communication
Weaknesses 1.Experience 2.Manpower
External
Opportunities 1.Cornell Dining Resources 2.Built in market (Becker House and West Campus)
Threats 1.Competing events 2.Increasing customer volume
Quality: Key Performance Indicators ◎
GOAL: Create a whimsical Dr. Seuss themed dinner event that provides a variety of nutritious menu options and meets customer expectations. ◉ ◉
Objective #1: Provide vegetables with 3 or more color groups. Objective #2: At least two menu items will follow “Eat Well Cornell” guidelines where appropriate.
Quality: Key Performance Indicators ◎
Tactics ◉ Incorporate colorful vegetables (blue potatoes, tomatoes, spinach, yellow squash)
Quality: Key Performance Indicators Tactics ◉ Incorporate colorful vegetables ◉ Assess and adjust menu items to fit Eat Well Cornell guidelines where appropriate “Poodles Eating Noodles” -Whole wheat linguini -No Trans Fat “Truffula Forest Veggie Patch” -Cooked with less added -Fresh Vegetables fat and salt -Cooked with less added fat and salt -No Trans Fat “Moose Juice and Goose Juice” -No Trans Fat -No added sugar -Made with fresh ingredients ◎
Quality: Key Performance Indicators ◎
GOAL: Create a whimsical Dr. Seuss themed dinner event that provides a variety of nutritious menu options and meets customer expectations. ◉
◉
Objective #3: Customer survey responses will be overall positive with an average score of 3 or higher Objective #4: Customers will engage in fun activities during the dinner
Quality: Key Performance Indicators TACTIC 1: Hand out customer satisfaction surveys to patrons as they finish their meal TACTIC 2: Provide incentives (pencils with Dr. Seuss quotes) for completing and passing in customer satisfaction surveys to increase response rate
228 responses! “Excellent themed meal- very detailed; everything “fit” within the theme!” “Very creative- love that no food coloring was added!” “This was adorably made and very delicious! Thank you!” “Easily the best meal I’ve had on campus!” “Best 4880 dinner I’ve ever attended! Great job!!”
96% 91% 100% 98% 83% 87% 56%
Quality: Key Performance Indicators TACTIC 3: Provide additional activities such as the photobooth and coloring sheets.
Over 150 photobooth photos taken!
Marketing: Key Performance Indicators ◎
GOAL: Put on a Dr. Seuss themed dinner at Becker House that attracts a variety of Cornell students, faculty and staff members ◉
Objective #1: Dinner attendees will include Cornell Faculty/Staff, Students, and Becker Residents
◉
Objective #2: Attendance will be 20% higher than the average Becker Tuesday Night
Marketing: Key Performance Indicators ◎
Tactics: ◉ Posters
Campus Buildings E-mail listservs
events.cornell
Daily Sun
West Campus
Classes
VIPs
Marketing: Key Performance Indicators ◎
Tactics: ◉ Posters ◉ Facebook Page
t? san ds u, a o e l y u are that p aste b u o t t ’ Y r isn nt! you Now ward prese e y So r a tast h t i W
s ster wa o p ] e “[Th ” lovely!
Marketing: Key Performance Indicators ◎
“Ma s were hed pot a med great an toes i d grea a posts w social t.” ere a lso
Tactics: ◉ Posters ◉ Facebook Page ◉ Word of Mouth
Marketing: Key Performance Indicators ◎
Attendance? ◉ 769 swipes (53.8% higher than average attendance) ◉ 10 VIPs ◉ Variety ￮ undergrads ￮ grads ￮ faculty/staff ￮ Becker residents and non-residents ￮ community members ￮ family
Operations: Key Performance Indicators ◎
GOAL: Hold a Dr. Seuss themed dinner at Becker House that is run efficiently and smoothly ◉
Objective #1: Dining room will be decorated and food will be ready to serve by 5pm
◉
Objective #2: Each member of the student team will adhere to assigned duties the night of the event
Operations: Key Performance Indicators ◎
“Yum!”
Tactics: ◉ Start food production at least two days in advance of the event
rations o c e d “The OME! S E W are A
“Gre
at d
ecor !”
Operations: Key Performance Indicators ◎
Tactics: ◉ Start food production at least two days in advance of the event ◉ Order decorations before Spring Break to ensure quality and quantity of materials ◉ Complete set-up before 5pm and clean-up by 11pm
Operations: Key Performance Indicators ◎
GOAL: Hold a Dr. Seuss themed dinner at Becker House that is run efficiently and smoothly ◉
Objective #1: Dining room will be decorated and food will be ready to serve by 5pm
◉
Objective #2: Each member of the student team will adhere to assigned duties the night of the event
“Th e
pop corn
was
AM
AZI N
G!”
Operations: Key Performance Indicators ◎
Tactics: ◉ Tactic 1: Keep customers happy while waiting in line by ◉
“I A M
Y” APP H SO
handing out cinnamon popcorn Tactic 2: Clean and turn over tables as quickly as possible
Operations: Key Performance Indicators
“Lov e over the the all a tmo me and sphe re”
◎
Tactics: ◉ Tactic 1: Keep customers happy while waiting in line by ◉ ◉ ◉
ny
es
com 0 8 8 ” g 4 faces n i “Th erent diff
a in m
handing out cinnamon popcorn Tactic 2: Clean and turn over tables as quickly as possible Tactic 3: Assign specific jobs to each team member for the night of the event. Tactic 4: Greeter will direct customers to mirrored service lines
Finance: Key Performance Indicators GOAL: Put on a Dr. Seuss theme dinner at Becker House that stays within our financial constraints and budget guidelines without sacrificing quality of the event ◎
Objective #1: Meet plate cost goal of $4
◎
Objective #2: Stay within $600 total budget for decorations, flowers and linens.
Finance: Key Performance Indicators ◎
Objective #1: Meet plate cost goal of $4 ◉ ◉ ◉
Tactic 1: Enter all recipes into FSS to determine plate cost. Tactic 2: Work with chef Tony and Jacob to determine how to best reduce plate cost. Tactic 3: Offer preportioned servings for more expensive items on the menu.
Finance: Key Performance Indicators ◎
Objective #2: Stay within $600 total budget for decorations, flowers and linens. ◉
◉
Tactic 1: Compare prices for various decorations, flowers and linens needs to purchase at the lowest price possible. Tactic 2: Have the prices for all decorations, flowers and linens outlined before purchasing.
Financial Overview
Challenges ◎ Larger team ◉ Meeting times and efficiency ◎ Menu planning ◉ Plate Cost ◉ Tying in theme
◎ Task distribution
◉ Production schedule
Conclusion ◎ Event was successful! ◉ ◉ ◉ ◉ ◉
Nutritious themed menu Fun and whimsical atmosphere Increased attendance Stayed on budget Overcame challenges
Thank you, Chef Tony!
