Direct Mail Sequence

DIRECT MAIL FOLLOW-UP STEPS/SEQUENCE Step 1 – Day 1 - Cover Letter #1 – “Here’s The Information You Requested” - Free Report – “Long Term Care Planning Facts” - Safe Asset Protection Plan Application Step 2 – Day 7 - Letter #1 – “Take These 5 Steps” - Respond by Form - Stuffsize reply sheet Step 3 – Day 14 - Cover Letter #2 – “Has Something Changed” - Free Report – “Long Term Care Planning Facts” - Article – “Why Did You Respond To My Ad” - Article – “What To Know About Long Term Care Insurance” - Safe Asset Protection Plan Application Step 4 – Day 21 - Letter #2 – “Do Your Friends Have Long Term Care Insurance” - Respond by Form Step 5 – Day 28 - Cover Letter #3 – “Is It Possible That You’re No Longer Interested In LTC?” - Free Report – “Long Term Care Planning Facts” - Safe Asset Protection Plan Application Step 6 – Day 35 - Letter #3 – “You Don’t Want Medicaid Do You?” - Respond by Form - Stuffsize reply sheet Step 7 – Day 48 - Letter #4 - “Here’s More Medicaid Stuff” - Respond by form - Stuffsize reply sheet Step 8 – Day 60 - Letter #5 - “There Are Only 3 Things That Pay For LTC Expenses” - Article – “Common Excuses” - Respond by Form Step 9 – Continual Follow-Up - Start Newsletter Subscription

Note: We recommend including a reply envelope in every direct mail step