Director - Marketing, Cambium Networks
Director - Marketing, Cambium Networks Department Description You know you're a perfect fit as the Direct of Marketing for Cambium Networks if: • •
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You relish the opportunity to be part of entrepreneurial growing company on the cutting edge of technology…and all the challenges that come with it. You are seeking an opportunity where there are no preconceived notions of what marketing is or should be; where you can experiment and innovate; and directly impact the trajectory of the company globally. You are a marketer of action, not just of thought. You have a collaborative, rather than command-and-control, working style. You are a consensus builder who is open to being challenged by others and able to navigate multiple points of view. You like solving business problems. You think globally and act locally.
The Director of Marketing at Cambium Networks is responsible for projecting Cambium Networks on the global stage. As part of a company in its early stages of accelerated growth this position offers a unique opportunity to set the marketing bar in our industry. Through a culture of innovation, experimentation, collaboration and above all a can do attitude, the position shall fulfill all the traditional duties within Marketing but constantly challenge the norm. Responsibilities encompass initiatives to drive site traffic, create brand awareness, convey product capabilities and value propositions, and build lasting relationships with our partners and customers. The Director of Marketing will work collaboratively with our sales, channel management, channel marketing, product line management, and development engineering teams to construct and execute compelling communications that drive new business opportunities for Cambium Networks. Bring your innovative marketing concepts to our best in class products and take Cambium Networks to new heights! Scope of Responsibilities & Position Expectations
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Identify, develop, execute and direct all marketing, advertising, and promotional activities; including email marketing, social media, public relations, website, and online relationships to achieve Cambium’s corporate objectives. Deliver consistent volume of net new marketing qualified customer leads aligned to vertical market expansion, targeted geographic expansion, and or new product introduction. Contribute to the development of product positioning, branding, and messaging that clearly communicates value to customer segments.
CONFIDENTIAL – Not for Circulation
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Leverage multi-media communication tools inclusive of Cambium Networks web site and community forum to effectively launch new products, convey our product and solution value propositions, and educate your partners and customers. • Establish and regularly report on metrics that measure the effectiveness (RoI) of our marketing programs. Knowledge/ Skill Requirement • •
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Bachelor’s degree in Marketing or related field. MBA preferred. 7+ years of successfully delivering results in B2B marketing roles; a portion of which in the technology space and preferably wireless communication and or networking; and experience and demonstrated results in at least one region outside of North America. Successful e-commerce experience, including online media, digital, and direct marketing, with a focus on performance-based measurement and analytics. Proven track record of developing and implementing lead generation strategies. Ability to lead and communicate cross-functionally within Cambium with Product Management, Development Engineering, Channel Marketing and Operations, and Go-toMarket teams. Proficiency in CRM system and marketing automation tools and service providers; Cambium currently uses Salesforce.com, NetSuite, Google Analytics, Autopilot (Marketing Automation), Solid Interactive (website SLA), Brightcove (Video hosting platform), Cision (blog amplification), Hootsuite (social media tool), Rival IQ (competitive analysis: web, SEO & social), Constant Contact (channel communications and event management). Based in Rolling Meadows, IL; travel up to 20% of the time, including periodic international travel.
CONFIDENTIAL – Not for Circulation
2
• • • • •
You relish the opportunity to be part of entrepreneurial growing company on the cutting edge of technology…and all the challenges that come with it. You are seeking an opportunity where there are no preconceived notions of what marketing is or should be; where you can experiment and innovate; and directly impact the trajectory of the company globally. You are a marketer of action, not just of thought. You have a collaborative, rather than command-and-control, working style. You are a consensus builder who is open to being challenged by others and able to navigate multiple points of view. You like solving business problems. You think globally and act locally.
The Director of Marketing at Cambium Networks is responsible for projecting Cambium Networks on the global stage. As part of a company in its early stages of accelerated growth this position offers a unique opportunity to set the marketing bar in our industry. Through a culture of innovation, experimentation, collaboration and above all a can do attitude, the position shall fulfill all the traditional duties within Marketing but constantly challenge the norm. Responsibilities encompass initiatives to drive site traffic, create brand awareness, convey product capabilities and value propositions, and build lasting relationships with our partners and customers. The Director of Marketing will work collaboratively with our sales, channel management, channel marketing, product line management, and development engineering teams to construct and execute compelling communications that drive new business opportunities for Cambium Networks. Bring your innovative marketing concepts to our best in class products and take Cambium Networks to new heights! Scope of Responsibilities & Position Expectations
•
•
•
Identify, develop, execute and direct all marketing, advertising, and promotional activities; including email marketing, social media, public relations, website, and online relationships to achieve Cambium’s corporate objectives. Deliver consistent volume of net new marketing qualified customer leads aligned to vertical market expansion, targeted geographic expansion, and or new product introduction. Contribute to the development of product positioning, branding, and messaging that clearly communicates value to customer segments.
CONFIDENTIAL – Not for Circulation
1
•
Leverage multi-media communication tools inclusive of Cambium Networks web site and community forum to effectively launch new products, convey our product and solution value propositions, and educate your partners and customers. • Establish and regularly report on metrics that measure the effectiveness (RoI) of our marketing programs. Knowledge/ Skill Requirement • •
• • •
•
•
Bachelor’s degree in Marketing or related field. MBA preferred. 7+ years of successfully delivering results in B2B marketing roles; a portion of which in the technology space and preferably wireless communication and or networking; and experience and demonstrated results in at least one region outside of North America. Successful e-commerce experience, including online media, digital, and direct marketing, with a focus on performance-based measurement and analytics. Proven track record of developing and implementing lead generation strategies. Ability to lead and communicate cross-functionally within Cambium with Product Management, Development Engineering, Channel Marketing and Operations, and Go-toMarket teams. Proficiency in CRM system and marketing automation tools and service providers; Cambium currently uses Salesforce.com, NetSuite, Google Analytics, Autopilot (Marketing Automation), Solid Interactive (website SLA), Brightcove (Video hosting platform), Cision (blog amplification), Hootsuite (social media tool), Rival IQ (competitive analysis: web, SEO & social), Constant Contact (channel communications and event management). Based in Rolling Meadows, IL; travel up to 20% of the time, including periodic international travel.
CONFIDENTIAL – Not for Circulation
2
