Donor Recognition Guidelines May 11, 2012 Introduction The Brookings Institution (“Brookings” or the “Institution”) accepts donations in support of its research activities and general operations. This document, the Donor Recognition Guidelines (“Guidelines”), together with the Gift Acceptance Policies (“Policies”), applies to all fundraising activities of the Institution. Brookings recognizes and appreciates the generosity of individuals, foundations, businesses and other organizations that invest in its mission, particularly for public policy research, but also for public and private events, project-specific activities, and general support. To protect the quality of the work of the Institution, its donors, policymakers and the public, Brookings does not accept gifts from donors who seek to undermine the independence of its scholars’ research or to otherwise predetermine or influence recommendations or final direction. While adhering to its core principles of quality, independence and impact and following established policies and other guidelines (which are informed by the Council for Advancement and Support of Education), the Donor Recognition Guidelines have been put in place to: Provide appropriate, timely and donor-centered recognition of all charitable contributions; Elevate the Institution’s collective vision and serve as a cultivation tool for larger donations; Guide the public recognition and acknowledgment of its donors; Provide public evidence of philanthropic activity that illustrates Brookings’s considerable and broad external support and encourages others to invest in the Institution. These Guidelines consist of three key components: General Principles Recognition Levels and Benefits o Special Recognition and Naming Opportunities o Donor Acknowledgement Gift Acceptance and Gift Agreements GENERAL PRINCIPLES Consistent with these Guidelines and the Institution’s Gift Acceptance Policies, the following recognition principles are applicable: All donations and/or documented commitments will be recognized at the appropriate level. Gift-in-kind donors will be acknowledged at the appropriate level, based on the fair market value of their gift. Donor recognition shall comply with donor wishes as to confidentiality. Donors requesting anonymity shall be omitted from all public displays and publications or listed as “Anonymous.” Brookings can publicly recognize donors within the framework of these Guidelines and with the understanding that Brookings is vigilant in ensuring that funding for research, programs, events, or other activities is not interpreted as Brookings’s endorsement of a donor’s point of view – or that its research Confidential and Internal
Confidential and Internal agenda, findings, or recommendations are being determined by a specific donor’s point of view or interests. Brookings will take all necessary steps to ensure that there is no perception of such endorsement or influence in its recognition. In addition, a standard statement that lays out the Brookings mission, acknowledges support and disclaims influence on the final research (the “disclaimer”) must be prominently displayed in approved signage and other materials related to the research, program, or event: The Brookings Institution is a private non-profit organization. Its mission is to conduct highquality, independent research and, based on that research, to provide innovative, practical recommendations for policymakers and the public. The conclusions and recommendations of any Brookings publication are solely those of its author(s), and do not reflect the views of the Institution, its management, or its other scholars. Support for this publication was generously provided by… Brookings recognizes that the value it provides is in its absolute commitment to quality, independence and impact. Activities supported by its donors reflect this commitment and the analysis and recommendations are not determined or influenced by any donation. Brookings has established the following guiding principles for gift acceptance and donor recognition: Brookings will at all times maintain an independent position on policy issues its scholars are researching. Brookings and its research programs will solicit support only for activities that are consistent with the Institution’s mission and strategic plan. When Brookings accepts funds for research, projects, and activities, Brookings scholars will maintain complete editorial and managerial control (or its share of editorial and managerial control when it operates in partnership with other approved research organizations). Brookings will accept support for meetings, symposia, and/or other events when the program content and selection of speakers or other participants are determined by Brookings or an independent body of partners in which the funding organization does not have a controlling voice, except for certain Tier 1 partnerships. Brookings scholars may accept invitations to participate in events hosted and funded by organizations outside Brookings (including corporations), either as Brookings employees or in their private capacity. Brookings will ensure that donors, including individuals, corporations, foundations, associations, and others, are familiar with these guiding principles. Donors will be recognized in accordance with these Donor Recognition Guidelines. Use of the Brookings logo must be approved by the Vice President of Communications; use of a program, center, initiative or project logo must be approved by the relevant Research Vice President and/or the program communications director. All members of Brookings staff, including non-resident scholars, are bound by these principles. These Guidelines apply across all of the Institution’s research programs, including but not limited to Economic Studies, Foreign Policy, Global Economy and Development, Governance Studies and Metropolitan Policy. At any time, a Research Program Vice President or the administrative leadership of the Brookings Institution reserves the right to recommend refusing a gift, although the President will at all times make the final decision. Donor Recognition Guidelines
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RECOGNITION LEVELS AND BENEFITS Recognition programs are effective when they are flexible, attractive and multi-tiered. Recognition levels and related benefits must be sufficiently distinct to promote increased giving and encourage peers to make their own substantial donations.
$1M +
$250,000 +
$100,000 + Chairman’s Circle
$50,000-$99,999 President’s Circle
$25,000-$49,999 Leadership Circle
$10,000-$24,999 Ambassador Circle
Up to $9,999
Gift Level
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Donor Benefits
Customized recognition plan (see below) Recognition on the Second Century Campaign donor wall (gifts made during the campaign period) Private meeting with Brookings President Invitation to Spring Board reception and dinner Invitation to international study tour Private briefings with Brookings scholars Invitations to exclusive conferences around the world featuring Brookings scholars Invitation to President’s Lunch Invitation to nationwide events Invitation to one Board dinner per year Quarterly/monthly complimentary books Online access to Brookings Policy Briefs Brookings Alert subscription Reserved priority seating at Brookings public events Acknowledgement in Brookings Annual Report Receipt acknowledgement
Donors who contribute at least $1 million will receive customized recognition and individualized stewardship. Program Development staff, in concert with the Central Development Office, will recommend a personalized recognition and stewardship plan for each such donor and will present the plan with the gift agreement to the Donor Recognition Committee (“DRC”)1 for review and approval, prior to the donor’s final approval. Individualized recognition and stewardship plans may also be developed for donors of amounts below $1 million on a case-by-case basis, in concert with the Vice President for Development. Customized recognition plans for major donors may include the following: Enhanced Communications o Communications from the President for gifts of $3 million or more as appropriate to a range of internal and external audiences o Press release and/or story pitches for gifts of $3 million or more or as appropriate 1
The Donor Recognition Committee shall include the Non-Research Vice Presidents and is chaired by the Managing Director or Chief of Staff; the General Counsel shall attend as well as the Research Vice President where the gift will be realized. Donor Recognition Guidelines
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Donor profile stories featured in: Annual Report Brookings website Program materials o Honor Roll and Annual Report presence o Annual report on endowed chairholder’s scholarly activity o Communication Plan for annual contact with the major donor by Brookings and Program leadership and scholars Special Events o Individualized special events honoring the donor of gifts of $3 million or more or as appropriate, which may include but not be limited to: Launch events Scholarly and social events Intimate lunches or dinners with key Executive Office members, Research Program Vice Presidents, and Brookings scholars and experts in Washington, DC and beyond.
Special Recognition and Naming Opportunities The naming of a building, space, center, initiative or series reflects the importance of the donor to the realization of the Institution’s mission and vision. The donor’s name can add prestige in return. Naming opportunities are taken seriously by the Institution and careful consideration, including review by the DRC, will be given before any naming opportunity is approved. Brookings maintains absolute discretion as to the applicable thresholds and criteria for special recognition and naming opportunities, however, the following principles apply: Research. Brookings does not accept support of sponsored research activities (i.e. proprietary research) and as such would not recognize a donor for supporting said research. Events. Brookings may accept donations for convening events, providing that donations are accepted in keeping with these Guidelines: o The giving threshold for recognizing a donor on event-related materials is currently at $100,000 of annual support to the relevant program, project, center or initiative. o Donors may be recognized in event programs or other printed materials as long as this recognition does not create the appearance of endorsing a specific product or the viewpoint of the donor and the disclaimer referred to on page two of the Guidelines is included. o Non-Brookings logos will not be included on any printed materials. o Recognition of donors may be incorporated only into invitations to private events, as long as there is no appearance of donor influence on the outcomes of the event being convened. Private events are defined as invitation-only, off-the-record events (reporters may attend, but may only report on the event on a non-attribution basis.). A disclaimer statement will appear on the invitation when donor names are included. o Brookings will consider co-branding private events if donors fully underwrite the event. If donors do not cover the full costs of the event, the Vice President of the program that convenes the event must seek an exemption from the DRC in order to co-brand the event. Requests must be submitted to the Vice President for Development and the Chief of Staff, who will submit the request to the DRC. o One-off public events (events that are not part of an ongoing series) may not be cobranded.
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Publications. Donors may be recognized for their support in publications, provided recognition of donors does not give the appearance in any way of influencing outcomes or research presented. The standard disclaimer statement will be incorporated into any recognition. Support for published research will be disclosed in publications according to generally accepted academic standards. Endowed Chairs. The giving threshold for the naming of an endowed chair is currently $3 million. While a donor may sit on a search committee to fill a named, endowed chair, Brookings retains complete autonomy in the final selection and hiring of the scholar or expert. Term Positions. The giving threshold for the naming of a term position is currently $1.2 million for a term of three years ($400,000 annually). Lecture Series. The giving threshold for the naming of a lecture series is currently at $100,000 of annual support for a term of three years or $1 million of endowed support. Lecture series may be named at a lower threshold, but only if the terms of the gift agreement and recognition plan are explicitly approved by the DRC. Physical Spaces. Brookings follows best practices and what the market will bear in setting price thresholds for named physical spaces, while recognizing it has a unique community of donors.
As part of the Second Century Campaign and Brookings’s broader donor relations plans, Central Development is leading the effort to install permanent donor walls, new signage recognizing endowed chair donors, and updated signage around the campus. Specific initiatives include: Second Century Campaign Donor Recognition Wall (main lobby of 1775) o Recognizing donors who have cumulatively given or committed $250,000 or more between July 1, 2009 and June 30, 2016 (or December 31, 2016). Legacy Wall, emphasizing endowment or durable funding. o Recognizing donors who have given or committed $100,000 or more to durable or endowed gifts from 1916 to present. Other naming plaques throughout the Brookings campus to include: o Endowed chair signage outside each chair-holder’s office. Other naming opportunities, as identified, such as conference rooms, office suites and convening spaces. Donor Acknowledgement A consistent, planned and timely approach to donor acknowledgement is an important component of the Institution’s recognition program. In addition to what is addressed in these Guidelines, Central Development staff will customize acknowledgement activities as appropriate, in coordination with Program Vice Presidents and Program Development Offices. Constituent
Trustee
Gift Level
Format
Signed By
$5,000 and below
Letter
President
Email Letter Email Letter
President VP for Development President VP for Development
Letter
President
Letter
VP for Development
Letter
President
Above $5,000 All levels of payment on preexisting commitment
International Advisory Council Member Individual
All commitments and payments $49,000 and below commitment $50,000-$99,999 commitment
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Corporate
Foundation
$100,000 and above commitment All – payments on preexisting commitments All – new commitment and gift All – payment on preexisting commitments All – new commitment All – payment on preexisting commitment
Letter
President
Letter
President or VP for Development
Letter
President
Letter
Senior Director, Corporate & Foundation Relations President
Letter Letter
Senior Director, Corporate & Foundation Relations
GIFT ACCEPTANCE AND GIFT AGREEMENTS Each Research Vice President or designee and all other staff members must follow the internal review process outlined herein and inform the Central Development Office before soliciting or accepting a gift. The Vice President for Development may choose to consult with members of central management of the Institution before approving gift acceptance. Central management may choose to flag a gift for notification or discussion by the Steering Committee as a whole. The reasons for flagging a gift may include: The size of the gift (especially those over $300,000 a year); The source of the gift, including any potential threat to Brookings’s reputation for quality, independence or impact; Concerns about any proposed contributor, including any potential threat to Brookings’s reputation for quality, independence or impact; Any potential conflict with a gift accepted or being solicited by another program; A significant matching component or financial risk, including inadequate coverage of overhead costs; and The potential for a partnership with the donor. Internal Review Information about donors and prospective gifts must be entered into Raiser’s Edge (RE) with a proposal status of A-Ask Planned or Q-Submitted Inquiry (Foundation Only). The AQ pipeline will be circulated each week for review to All Development, with a copy to program communications directors, the Vice President for Communications and the Chief of Staff. Any concerns about reputational risk for the Institution should be submitted to the Vice President for Development. The Vice President for Development or designee is responsible for monitoring the list of gifts and flagging potential issues, including potentially problematic gifts of any size or concerns raised by programs. The Vice President for Development or Chief of Staff will consult with the central management of the Institution, including the Vice Presidents for Communication, Finance, Operations and General Counsel, on gifts of $1 million or more, or gifts that are problematic or unusual. If no consensus is reached by this group, the Chief of Staff will bring the gift to the attention of the Steering Committee to discuss at its next meeting. Gift Agreements For non-testamentary donations of more than $300,000, the donor and the Institution will sign a mutually agreed-upon Gift Agreement. The purpose of the Gift Agreement is to establish a mutual understanding of the purpose of the donation, the management of the donated funds, the terms of the commitment and the Institution’s responsibility to report the results of the donation. The Gift Donor Recognition Guidelines
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Confidential and Internal Agreement forms the basis of an ongoing relationship between the Institution and the donor and begins an important stewardship process. All Gift Agreements should follow the Brookings approved template and must be reviewed by the Vice President for Development or designee; Central Development will coordinate the final internal approval of all Gift Agreements. Gift agreements up for renewal must be reevaluated according to these Guidelines. ADDITIONAL INFORMATION For any additional information or to review what types of gifts are accepted, please refer to the Gift Acceptance Policies or related Frequently Asked Questions document saved on the Brookings Intranet and N drive or contact the Central Development Office. A separate document outlining Partnership Guidelines is also maintained in the same locations.
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