DON’T do these 68 things in your SaaS company From HR to product to marketing, here’s some of our screwups. Presented by Anand Sanwal, CEO & co-founder www.cbinsights.com
1
First, some context Some background on CB Insights so you can decide how much of what I’m about to say might be valid/valuable
www.cbinsights.com
2
“I just think it is serving a different kind of need. It’s a different business segment onto itself. And the segments that we are serving largely, I think, will remain separate and distinct from that. I don’t think customers suddenly woke up…and aid, ‘We really don’t care about consistently high quality products, and we don’t need service and we don’t need amenities.’ I just don’t buy it.”
TECHNOLOGY IS EATING EVERY INDUSTRY
– Chris Nassetta, CEO of Hilton on Airbnb
www.cbinsights.com
3
WE HELP YOU BITE BACK CB Insights’ technology market intelligence solution lets you predict, analyze and communicate emerging technology trends by mining millions of data points in ways that are beyond human cognition.
www.cbinsights.com
4
Search engine organizing massive unstructured data sets
CRM for big ideas and knowledge management
The tech industry’s most trusted and cited analysts
(if these three had a tech focused baby) www.cbinsights.com
5
TRUSTED BY THE WORLD’S LEADING COMPANIES “We use CB Insights to find emerging trends and interesting companies that might signal a shift in technology or require us to reallocate resources.” Beti Cung
Corporate Strategy, Microsoft
See what other customers have to say at http://www.cbinsights.com/customer-love
THE MOST TRUSTED SOURCE FOR INSIGHT ON TECHNOLOGY TRENDS From the NY Times to Bloomberg, CB Insights data and analysts are cited by hundreds of leading media outlets every month. CB INSIGHTS MEDIA CITATIONS PER YEAR (THROUGH Q3 2016) 1400 1200
490 211 62 2010
9
16
2011
2012
2013
2014
2015
2016 (YTD) www.cbinsights.com
7
Revenue-funded to 66 teammates Raised $10M Growth Equity round (end ‘15) Will be 150 at YE 2017 (vanity metric)
Because people are fixated on fundraising, the chart to the left shows our revenue of last year as funding rounds Healthy 8-Figure Revenues Grown revenue by 100%+ for last 3 years
Questions / Help Anand Sanwal CEO / Co-founder, CB Insights
3 Miscellaneous Facts
Ran American Express $50M Chairman’s
1. Worked at Kozmo.com –
Innovation Fund Prior work in venture capital and M&A Author of “Optimizing Corporate Portfolio Management” (Wiley 2007) Graduate of Wharton (Finance/Accounting) and University of Pennsylvania (Chemical Engineering)
an infamous NYC dot com bust darling 2. Climbed Mt Kilimanjaro
@asanwal
3. Have run all 5 NYC borough ½ marathons
[email protected] This will be useless for wantrepreneurs, people who believe VC is required to build a biz, folks who can’t grind, or folks selling $9.95/month SaaS products (and many others) www.cbinsights.com
11
#1
DON’T take advice from noncustomers “Only take advice from those who have to live with the consequences”
quote by Mark Cuban
www.cbinsights.com
12
#2
DON’T tolerate high-performing assholes They might provide short-term benefit but are cancerous to culture long-term.
www.cbinsights.com
13
#3
DON’T fall in love with pedigree There are plenty of smart folks who aren’t Google or Stanford alums.
www.cbinsights.com
14
#4
DON’T half-ass onboarding of new teammates Teammates make decisions to stay quickly. First impressions matter.
www.cbinsights.com
15
#5
DON’T believe you have to raise VC This narrative is great for VCs but is BS. Revenue is the best funding.
www.cbinsights.com
16
#6
DON’T be pressured into raising VC Just because a competitor did doesn’t mean anything.
www.cbinsights.com
17
#7
DON’T let them call you a lifestyle business You can revenue-fund a giant (Mailchimp, Atlassian)
www.cbinsights.com
18
#8
DON’T waste money on PR to get customers Especially early, do it on your own. Know what PR is good for.
www.cbinsights.com
19
#9
DON’T chase press in sexy but irrelevant media It’s easier to go after niche media which is less sexy and more useful.
www.cbinsights.com
20
#10
DON’T believe your own hype People are saying your co is amazing. Enjoy & forget. Stay paranoid.
www.cbinsights.com
21
#11
DON’T get fixated on losses If you’re doing it right, you’ll probably lose a lot. It sucks but try to forget.
www.cbinsights.com
22
#12
DON’T think you know your endmarket from day one Be promiscuous in the early days. Sometimes, customers show up you didn’t expect.
www.cbinsights.com
23
#13
DON’T be promiscuous about your market forever At some point, you have enough data. Pick a market and attack it.
www.cbinsights.com
24
#14
DON’T hire smart people and “figure it out later” People do better with clear goals and priorities especially early on.
www.cbinsights.com
25
#15
DON’T hire under pressure Every time we’ve rushed a hiring decision, we’ve regretted it.
www.cbinsights.com
26
#16
DON’T fire slow Easier said than done TBH but culture is driven by people you hire and fire.
www.cbinsights.com
27
#17
DON’T inflate people’s titles When your startup scales, the inflated title holders get demoted. Not good.
www.cbinsights.com
28
#18
DON’T be afraid to hire expert advisors We did too much non-core stuff on our own in the beginning. Made mistakes.
www.cbinsights.com
29
#19
DON’T be afraid to fire expert advisors Sometimes, people/firms coast by on reputation. If you find this, run.
www.cbinsights.com
30
#20
DON’T do what Slack, Dropbox, Evernote do Everyone is super smart until they’re not. Do what is good for your biz.
www.cbinsights.com
31
#21
DON’T believe the easy hype BS You can’t growth hack your way to $100M in revenue.
www.cbinsights.com
32
#22
DON’T don’t believe being outfunded matters Money buys you time. It doesn’t buy you the ability to execute.
www.cbinsights.com
33
#23
DON’T only celebrate big wins or sales wins Highlight big and small milestones and recognize folks behind them.
www.cbinsights.com
34
#24
DON’T sell to startups No money. High churn. They die. The definition of SaaS hell.
www.cbinsights.com
35
#25
DON’T be the lowest priced product in the market This path generally sucks. Trust me.
www.cbinsights.com
36
#26
DON’T get cute with pricing It’s confusing and nobody is buying your important, awesome product cuz of this.
www.cbinsights.com
37
www.cbinsights.com
38
#27
DON’T be afraid to ask if your product idea sucks Customers will tell you if it’s something they’d pay for. They want you to win.
www.cbinsights.com
39
#28
DON’T respond to trolls Obvious but don’t. (TBH, I still do this to F with them from time-to-time)
www.cbinsights.com
40
#29
DON’T worry about perfecting your tech too early Revenues > technical debt. This will change as you scale.
www.cbinsights.com
41
#30
DON’T be boring So much software marketing is boring. Have a voice. Be interesting.
www.cbinsights.com
42
#31
DON’T chase startup fads Badges, AI. Big Data. Does it help customers?
www.cbinsights.com
43
#32
DON’T think biz dev / CS will learn through osmosis Not investing in training as you scale will hurt you.
www.cbinsights.com
44
#33
DON’T wait to hire customer success Even if churn is low, hire CS folks to ensure customers love you.
www.cbinsights.com
45
#34
DON’T believe in the one hire messiah If you’ve got a mess, someone may fix it. But don’t bank on it.
www.cbinsights.com
46
#35
DON’T half-ass reference checks Whether it’s a new teammate, investor or important advisor, vet them hard.
www.cbinsights.com
47
#36
DON’T meet with VCs unless you’re ready to raise If you meet them, even casually, it’s a pitch.
www.cbinsights.com
48
#37
DON’T price based on competition If you’re indistinguishable from competition, that’s a problem.
www.cbinsights.com
49
#38
DON’T think channel partnerships will save you It’s hard to get someone else to do the selling for you.
www.cbinsights.com
50
#39
DON’T dominate conversations w/ customers The more customers talk during conversations, the better.
www.cbinsights.com
51
#40
DON’T try to delegate product management too early In the beginning, the product managers are the founders & engineers.
www.cbinsights.com
52
#41
DON’T forget to ask for the sale A quick yes is amazing. And a quick no is also pretty good. Don’t get strung along.
www.cbinsights.com
53
#42
DON’T listen to people w/ no $ who want to “integrate” 99% of time, these people are collosal wastes of time. Show me the money.
www.cbinsights.com
54
#43
DON’T fear non-scalable work Elegant solutions are often not worth the effort. Love the grind.
www.cbinsights.com
55
#44
DON’T worry about competition Focus on the customer night and day. (Hint: Read Jeff Bezos on this topic)
www.cbinsights.com
56
#45
DON’T give a shit about Hacker News God – we wasted so much time trying to get on the HN front page.
www.cbinsights.com
57
#46
DON’T try to innovate in HR Focus your innovation efforts on your product.
www.cbinsights.com
58
#47
DON’T give perks you can’t give forever If the market turns downward, and the perk wouldn’t survive, don’t give it.
www.cbinsights.com
59
#48
DON’T hire salespeople till you can sell it yourself If you’re the founder and can’t sell the shit out of it, nobody else will.
www.cbinsights.com
60
#49
DON’T think all leads are created equal Double down on best ones. Some will never buy. Forget them.
www.cbinsights.com
61
#50
DON’T try to please everyone You’ll build a crappy product that doesn’t get anyone fired up.
www.cbinsights.com
62
#51
DON’T worry about your personal brand Unless it helps recruit teammates or customers, why bother?
www.cbinsights.com
63
#52
DON’T try to act like a “salesperson” There is not one way to sell. Do what’s comfortable.
www.cbinsights.com
64
#53
DON’T ignore sales advice There is a lot of wisdom out there. Use it.
www.cbinsights.com
65
#54
DON’T do ‘demos’. Have conversations You’re not a tool with buttons and features. Position yourself as more.
www.cbinsights.com
66
#55
DON’T be lazy after your first conversation People are busy and aren’t fixated on you. You have to keep them interested.
www.cbinsights.com
67
#56
DON’T buy whole grape / piece of watermelon thing Focus on the narrative that works for you. Not one foisted upon you.
www.cbinsights.com
68
#57
DON’T believe the media/VC survivorship bias 79% of exits are < $200M. Google and Facebook are freaks.
www.cbinsights.com
69
2016 GLOBAL TECH EXIT VALUATIONS
Source: 2016 Tech Exits Report
www.cbinsights.com
70
#58
DON’T always look for new channels It’s better to be killer at a few channels than suck at many.
Credit: Lockhart Steele
www.cbinsights.com
71
#59
DON’T pointlessly network If you’re emailing to pick people’s brains, swap notes, etc, stop it. Now.
Credit: Lockhart Steele
www.cbinsights.com
72
#60
DON’T be a ‘conference ho’ See earlier slide on pointless networking. Don’t mistake activity for progress.
www.cbinsights.com
73
#61
DON’T hesitate to ”flood the zone” Once you find something works, milk the hell out of it.
Credit: Lockhart Steele
www.cbinsights.com
74
#62
DON’T deceive yourself on the size of your market Build a product and price with your market in mind.
www.cbinsights.com
75
Source: Christoph Janz
www.cbinsights.com
76
#63
DON’T fetishize failure Failure blows. Don’t make it ok and say it was a learning experience.
www.cbinsights.com
77
#64
DON’T worry about your name & logo too much Cuz you will never do worse than us. CB Insights began as ChubbyBrain.
www.cbinsights.com
78
www.cbinsights.com
79
#65
DON’T expect clients to tell you what product to build First, it is not their job. Second, their feedback will often be incremental.
www.cbinsights.com
80
#66
DON’T do feature demos Nobody really cares. They want to know why it makes their lives better.
www.cbinsights.com
81
Source: Chris Brophy
www.cbinsights.com
82
#67
DON’T ever forget WIIFM Nobody gives a shit about your product. They care about What’s In It For Me?
www.cbinsights.com
83
#68
DON’T blindly follow this advice There is no playbook. Anyone who tells you there is one is stupid and/or a charlatan.
www.cbinsights.com
84
LIKE THIS? then check these out 204 startup failure post-mortems (view here) Why we don’t have an exit strategy? (view here) 54 mistakes of a startup CEO (view here) Memo: What does Trump’s election mean for us? (view here)
www.cbinsights.com
85
I LOVE YOU if you get our newsletter, you understand If you don’t, what are you waiting for? Your boss already does. https://www.cbinsights.com/newsletter
www.cbinsights.com
86
Questions / Help Anand Sanwal CEO / Co-founder, CB Insights
3 Miscellaneous Facts
Ran American Express $50M Chairman’s
1. Worked at Kozmo.com –
Innovation Fund Prior work in venture capital and M&A Author of “Optimizing Corporate Portfolio Management” (Wiley 2007) Graduate of Wharton (Finance/Accounting) and University of Pennsylvania (Chemical Engineering)
an infamous NYC dot com bust darling 2. Climbed Mt Kilimanjaro 3. Have run all 5 NYC borough ½ marathons
@asanwal