Dork Diaries 2013 campaign
We’re declaring 2013 to be the Year of the Dork. And what better way to celebrate than with Dork Diaries! We’ve witnessed the popularity of these books increase year on year, as they are embraced by the hearts and minds of children and parents. • 2012 BookScan: 100k • 2011 BookScan: 65K • And in 2012 Dork Diaries was the bestselling fiction series for girls aged 7 – 12.
And there is so much more to come from this premium brand and with your help we want to take it to the next level in 2013.
Point of Sale To help you showcase the new 2013 titles and the much-loved backlist we’ll create an eyecatching and fun display unit. Using a design based on the character Nikki (everyone’s favourite dork) the unit will be immediately identifiable to customers as the place to find their next Dork Diaries book. Available in June. Please speak to your account manager to order your unit plus stock pack .
SAMPLE
Magazine Partnership In 2013 we’ll team up with Total Girl magazine – the most popular magazine for girls – for an exciting Dork Diaries promotional partnership from June to November.
Over 240,000 Australian girls aged 6 -13 read Total Girl magazine each month, making it the perfect partner for our 2013 campaign.
Magazine Partnership Our partnership will include advertising for Dork Diaries in the magazine through this period, but we will also receive extensive editorial support including competitions, articles, promotion in the Total Girl eNews and website.
Bespoke Promotions We want to help you make this the Year of the Dork in your store. To help you promote the series there are a number of bespoke promotional products which we can create and tailor to your needs.
Whether you want to run a competition to give away a special Dork Diaries prize or hold your own Dork Day event, we can support you with various assets and prizes. For example one-off branded merchandise or original framed Dork Diaries art.
Bespoke Promotions Please speak to your account manager about any special promotions you’d like to arrange.
SAMPLES ONLY
DORK DIARIES 2013
Dork Diaries 6: Holiday Heartbreak (June)
and Dork Diaries Q&A (Oct)
And there is so much more to come from this premium brand and with your help we want to take it to the next level in 2013.
Point of Sale To help you showcase the new 2013 titles and the much-loved backlist we’ll create an eyecatching and fun display unit. Using a design based on the character Nikki (everyone’s favourite dork) the unit will be immediately identifiable to customers as the place to find their next Dork Diaries book. Available in June. Please speak to your account manager to order your unit plus stock pack .
SAMPLE
Magazine Partnership In 2013 we’ll team up with Total Girl magazine – the most popular magazine for girls – for an exciting Dork Diaries promotional partnership from June to November.
Over 240,000 Australian girls aged 6 -13 read Total Girl magazine each month, making it the perfect partner for our 2013 campaign.
Magazine Partnership Our partnership will include advertising for Dork Diaries in the magazine through this period, but we will also receive extensive editorial support including competitions, articles, promotion in the Total Girl eNews and website.
Bespoke Promotions We want to help you make this the Year of the Dork in your store. To help you promote the series there are a number of bespoke promotional products which we can create and tailor to your needs.
Whether you want to run a competition to give away a special Dork Diaries prize or hold your own Dork Day event, we can support you with various assets and prizes. For example one-off branded merchandise or original framed Dork Diaries art.
Bespoke Promotions Please speak to your account manager about any special promotions you’d like to arrange.
SAMPLES ONLY
DORK DIARIES 2013
Dork Diaries 6: Holiday Heartbreak (June)
and Dork Diaries Q&A (Oct)
