Doug Levy
Doug Levy CEO, MEplusYOU @DougLevy1 [email protected]
Understand A Target Audience Create Influential Ads Reach The Audience
FOUR FORCES COLLAPSE OF MASS TRANSPARENCY SOCIAL CONNECTIVITY TRUST
Understand A Target Audience Create Influential Ads Reach The Audience
RELATIONSHIP ERA
COMPANIES THAT CARE ABOUT
SOMETHING BIGGER
THAN SELLING THEIR PRODUCT SELL MORE OF THEIR PRODUCT
BUILD THE BEST PRODUCT, CAUSE NO UNNECESSARY HARM, USE BUSINESS TO INSPIRE AND IMPLEMENT SOLUTIONS TO THE ENVIRONMENTAL CRISIS
92% OF PEOPLE TRUST
PERSONAL RECOMMENDATIONS, BUT ONLY 29‐47% TRUST
VARIOUS FORMS OF ADVERTISING. (SOURCE: NIELSEN, 3Q2011)
THINKING OF TRUST AS JUST A WAY
TO INFLUENCE TRANSACTIONS IS LIKE THINKING ABOUT A CHILD AS JUST
A TAX DEDUCTION.
TRUST CREDIBILITY
CARE
CONGRUENCY
Deliver on a promise
Attend to success of all parties
Demonstrates similar beliefs, values, and purpose
VIRTUOUS CYCLE ↓ PROMOTIONAL COSTS ↑ PROFIT
GREATER RISK LESS REVENUE HIGHER COSTS
TO CREATE A BETTER EVERYDAY LIFE FOR THE MANY
TO CREATE A BETTER EVERYDAY LIFE FOR THE MANY
TO CHANGE THE WAY PEOPLE EAT AND THINK ABOUT FAST FOOD
1000%
800%
600%
400%
200%
0%
2009
2010
2011
2012
2013
TO HELP WOMEN OF ALL AGES BE MORE FEARLESS
PROFIT IS NOT AN END IN ITSELF, BUT A CONSEQUENCE OF
SUSTAINED RELATIONSHIPS.
Doug Levy CEO, MEplusYOU @DougLevy1 [email protected]
Understand A Target Audience Create Influential Ads Reach The Audience
FOUR FORCES COLLAPSE OF MASS TRANSPARENCY SOCIAL CONNECTIVITY TRUST
Understand A Target Audience Create Influential Ads Reach The Audience
RELATIONSHIP ERA
COMPANIES THAT CARE ABOUT
SOMETHING BIGGER
THAN SELLING THEIR PRODUCT SELL MORE OF THEIR PRODUCT
BUILD THE BEST PRODUCT, CAUSE NO UNNECESSARY HARM, USE BUSINESS TO INSPIRE AND IMPLEMENT SOLUTIONS TO THE ENVIRONMENTAL CRISIS
92% OF PEOPLE TRUST
PERSONAL RECOMMENDATIONS, BUT ONLY 29‐47% TRUST
VARIOUS FORMS OF ADVERTISING. (SOURCE: NIELSEN, 3Q2011)
THINKING OF TRUST AS JUST A WAY
TO INFLUENCE TRANSACTIONS IS LIKE THINKING ABOUT A CHILD AS JUST
A TAX DEDUCTION.
TRUST CREDIBILITY
CARE
CONGRUENCY
Deliver on a promise
Attend to success of all parties
Demonstrates similar beliefs, values, and purpose
VIRTUOUS CYCLE ↓ PROMOTIONAL COSTS ↑ PROFIT
GREATER RISK LESS REVENUE HIGHER COSTS
TO CREATE A BETTER EVERYDAY LIFE FOR THE MANY
TO CREATE A BETTER EVERYDAY LIFE FOR THE MANY
TO CHANGE THE WAY PEOPLE EAT AND THINK ABOUT FAST FOOD
1000%
800%
600%
400%
200%
0%
2009
2010
2011
2012
2013
TO HELP WOMEN OF ALL AGES BE MORE FEARLESS
PROFIT IS NOT AN END IN ITSELF, BUT A CONSEQUENCE OF
SUSTAINED RELATIONSHIPS.
Doug Levy CEO, MEplusYOU @DougLevy1 [email protected]
