Downtown Los Angeles Event Center Survey
Downtown Los Angeles Event Center Survey 620-464
Project Description
Let me tell you more about the Downtown L.A. stadium proposal. It calls for building a state of the art football stadium that can be used for other spectator events and also building a new convention center exhibition hall. This new hall will replace the 40 year-old west hall. In addition, the stadium will also be designed to provide exhibition space for the convention center. The stadium and improved convention center, in combination with the Staples Center and L.A. live, would complete the sports and entertainment district in Downtown L.A. The stadium would be privately financed and the convention center improvements will be made at no cost to taxpayers. 2
Zone 1 Boundaries
3
Support for project strong Citywide and in Zone 1 (Project Description Vote)
Strng./S.W. Supp.
S.W./Strng. Opp.
72%
Citywide
Don’t know
24%
82%
Zone 1
0%
20%
40%
12%
60%
80%
4%
6%
100%
10. Based on what you have seen or heard, or just from my having mentioned it, do you support or oppose the proposed football stadium in Downtown Los Angeles? 16. Having heard more about it, do you support or oppose the proposal to build a football stadium and expand and improve the Convention Center in order to complete the Sports and Entertainment District in Downtown Los Angeles?
4
Strong majorities agree with positive statements about L.A. Live (Citywide) (Ranked by % Strongly/S.W. Agree) Strng. Agr.
S.W. Agr.
Overall, has been a good thing for Los Angeles
51%
*L.A. Live and the Staples Center are important for the city’s economy
49%
L.A. Live is making Downtown Los Angeles a more desirable place to visit
42%
*L.A. Live and the Staples Center have been good for the City’s economy
41% 0%
20%
S.W./Strng. Disagr.
Don't Know
39%
36%
40%
37% 40%
60%
% Total Strng./S.W. Agree
4% 6%
90%
7% 8%
85%
8% 10%
82%
9% 13% 80%
78%
100%
8. Now, please tell me if you agree or disagree with the following statements about the L.A. Live Sports and Entertainment District, including Staples Center and the Nokia Theater. *Split Sample
5
More than 3 out of 4 city residents and nearly all Zone 1 residents agree that L.A. Live and Staples are good for the City’s economy *L.A. Live and the Staples Center have been good for the City’s economy
Strng. Agr.
Zone 1
S.W. Agr.
S.W./Strng. Disagr.
50%
Citywide
44%
41%
0%
20%
37%
40%
60%
% Total Strng./S.W. Agree
Don't Know
3% 3%
94%
9%
80%
13%
78%
100%
8e. Now, please tell me if you agree or disagree with the following statements about the L.A. Live Sports and Entertainment District, including Staples Center and the Nokia Theater. *Split Sample
6
Most residents believe a completed Sports and Entertainment District will have a positive impact on L.A.’s economy and jobs (Citywide) (Ranked by % Total Positive)
Very Pos.
Entertainment options in Los Angeles
39%
The condition of the City of Los Angeles’ economy
36%
The number of good-paying jobs in the City of Los Angeles
36%
36%
30%
0%
20%
S.W. Pos.
37%
40%
75%
72%
67%
60%
80%
100%
17. people say that building this football stadium and expanding and improving the Convention Center in order to complete the Sports and Entertainment District in Downtown Los Angeles could impact the City in many ways. Next, please tell me whether you think it will have a positive impact, no impact, or a negative impact in each of the following ways.
7
L.A. LIVE/Staples gets strong favorable ratings citywide Total Favorable
Total Unfavorable
No, Not Familiar
74%
Citywide
Zone 1
20%
40%
18%
4%
80%
0%
Don't Know
6% 11%
60%
80%
4%
3%
100%
5. Are you familiar with the L.A. Live Sports and Entertainment District in Downtown Los Angeles which includes Staples Center, the Nokia Theater, and other entertainment venues and restaurants?
8
Fiscal accountability, no cost to tax payers and job creation are viewed as the most important aspects of the project (Citywide) (Ranked by % Very Important)
The finances for the project will be overseen by independent auditors hired by the City Controller to hold the owners accountable for delivering on all their promises
Very Impt.
S.W. Impt.
69%
Not Too/Not At All Impt.
24%
7%
Would not increase taxes on Los Angeles residents
66%
24%
8%
Would directly create 18,000 permanent living wage jobs in Los Angeles
65%
26%
7%
Would be convenient to and accessible by three major Metro Rail lines and 40 bus routes
63%
Would be committed to using locally-owned companies and small business for half of all service
62%
23%
12%
31%
0% 20% 40% 60% 80% 18. I would like to read you some attributes of the proposal to build a football stadium and expand and improve the Convention Center in order to complete the Sports and Entertainment District in Downtown Los Angeles. Please tell me whether that aspect of the proposal is very important to you personally, somewhat important, not too important or not at all important. ^Not Part of Split Sample
5% 100%
9
Transportation resources and local benefits are important (Citywide) Very Impt.
Has direct access to four freeways and over 20 freeway interchanges Would directly create thousands of permanent living wage jobs in Los Angeles
61%
57%
Would add $6.7 million in revenues to the L.A. City budget each year to help prevent cuts to vital local services like public safety and road repairs
54%
The finances for the project will be overseen by independent auditors hired by the City Controller to ensure taxpayers get a fair deal
54%
be the most environmentally-friendly and “greenest” stadium in the world, built with the newest conservation and energy efficiency technology
S.W. Impt.
Not Too/Not At All Impt.
16%
33%
34%
30%
17%
10%
8%
12%
^Would
49%
36%
14%
0% 20% 40% 60% 80% 18. I would like to read you some attributes of the proposal to build a football stadium and expand and improve the Convention Center in order to complete the Sports and Entertainment District in Downtown Los Angeles. Please tell me whether that aspect of the proposal is very important to you personally, somewhat important, not too important or not at all important. ^Not Part of Split Sample
100%
10
Citywide opinions on local business issues and Downtown L.A. (Ranked by % Strongly Agree) Strng. Agr.
tourism in the City of Los Angeles will provide significant benefits to the L.A. economy
S.W. Agr.
S.W./Strng. Disagr.
Don't Know
^Increased
47%
Downtown Los Angeles is a major economic center for the entire city
39%
Downtown Los Angeles has untapped potential to become a major entertainment destination
39%
Downtown Los Angeles is a major jobs center for the entire city
36%
Downtown Los Angeles is attractive to tourists 0%
35%
38%
20%
33%
33% 20%
13%
40%
22%
% Total Strng./S.W. Agree
5%
82%
3%
77%
6%
72%
30%
29%
5%
66%
34%
27%
6%
67%
60%
4. I would like to read you a series of statements about Los Angeles. Please tell me if you agree or disagree with the statement. ^Not Part of Split Sample
80%
100%
11
Project Description
Let me tell you more about the Downtown L.A. stadium proposal. It calls for building a state of the art football stadium that can be used for other spectator events and also building a new convention center exhibition hall. This new hall will replace the 40 year-old west hall. In addition, the stadium will also be designed to provide exhibition space for the convention center. The stadium and improved convention center, in combination with the Staples Center and L.A. live, would complete the sports and entertainment district in Downtown L.A. The stadium would be privately financed and the convention center improvements will be made at no cost to taxpayers. 2
Zone 1 Boundaries
3
Support for project strong Citywide and in Zone 1 (Project Description Vote)
Strng./S.W. Supp.
S.W./Strng. Opp.
72%
Citywide
Don’t know
24%
82%
Zone 1
0%
20%
40%
12%
60%
80%
4%
6%
100%
10. Based on what you have seen or heard, or just from my having mentioned it, do you support or oppose the proposed football stadium in Downtown Los Angeles? 16. Having heard more about it, do you support or oppose the proposal to build a football stadium and expand and improve the Convention Center in order to complete the Sports and Entertainment District in Downtown Los Angeles?
4
Strong majorities agree with positive statements about L.A. Live (Citywide) (Ranked by % Strongly/S.W. Agree) Strng. Agr.
S.W. Agr.
Overall, has been a good thing for Los Angeles
51%
*L.A. Live and the Staples Center are important for the city’s economy
49%
L.A. Live is making Downtown Los Angeles a more desirable place to visit
42%
*L.A. Live and the Staples Center have been good for the City’s economy
41% 0%
20%
S.W./Strng. Disagr.
Don't Know
39%
36%
40%
37% 40%
60%
% Total Strng./S.W. Agree
4% 6%
90%
7% 8%
85%
8% 10%
82%
9% 13% 80%
78%
100%
8. Now, please tell me if you agree or disagree with the following statements about the L.A. Live Sports and Entertainment District, including Staples Center and the Nokia Theater. *Split Sample
5
More than 3 out of 4 city residents and nearly all Zone 1 residents agree that L.A. Live and Staples are good for the City’s economy *L.A. Live and the Staples Center have been good for the City’s economy
Strng. Agr.
Zone 1
S.W. Agr.
S.W./Strng. Disagr.
50%
Citywide
44%
41%
0%
20%
37%
40%
60%
% Total Strng./S.W. Agree
Don't Know
3% 3%
94%
9%
80%
13%
78%
100%
8e. Now, please tell me if you agree or disagree with the following statements about the L.A. Live Sports and Entertainment District, including Staples Center and the Nokia Theater. *Split Sample
6
Most residents believe a completed Sports and Entertainment District will have a positive impact on L.A.’s economy and jobs (Citywide) (Ranked by % Total Positive)
Very Pos.
Entertainment options in Los Angeles
39%
The condition of the City of Los Angeles’ economy
36%
The number of good-paying jobs in the City of Los Angeles
36%
36%
30%
0%
20%
S.W. Pos.
37%
40%
75%
72%
67%
60%
80%
100%
17. people say that building this football stadium and expanding and improving the Convention Center in order to complete the Sports and Entertainment District in Downtown Los Angeles could impact the City in many ways. Next, please tell me whether you think it will have a positive impact, no impact, or a negative impact in each of the following ways.
7
L.A. LIVE/Staples gets strong favorable ratings citywide Total Favorable
Total Unfavorable
No, Not Familiar
74%
Citywide
Zone 1
20%
40%
18%
4%
80%
0%
Don't Know
6% 11%
60%
80%
4%
3%
100%
5. Are you familiar with the L.A. Live Sports and Entertainment District in Downtown Los Angeles which includes Staples Center, the Nokia Theater, and other entertainment venues and restaurants?
8
Fiscal accountability, no cost to tax payers and job creation are viewed as the most important aspects of the project (Citywide) (Ranked by % Very Important)
The finances for the project will be overseen by independent auditors hired by the City Controller to hold the owners accountable for delivering on all their promises
Very Impt.
S.W. Impt.
69%
Not Too/Not At All Impt.
24%
7%
Would not increase taxes on Los Angeles residents
66%
24%
8%
Would directly create 18,000 permanent living wage jobs in Los Angeles
65%
26%
7%
Would be convenient to and accessible by three major Metro Rail lines and 40 bus routes
63%
Would be committed to using locally-owned companies and small business for half of all service
62%
23%
12%
31%
0% 20% 40% 60% 80% 18. I would like to read you some attributes of the proposal to build a football stadium and expand and improve the Convention Center in order to complete the Sports and Entertainment District in Downtown Los Angeles. Please tell me whether that aspect of the proposal is very important to you personally, somewhat important, not too important or not at all important. ^Not Part of Split Sample
5% 100%
9
Transportation resources and local benefits are important (Citywide) Very Impt.
Has direct access to four freeways and over 20 freeway interchanges Would directly create thousands of permanent living wage jobs in Los Angeles
61%
57%
Would add $6.7 million in revenues to the L.A. City budget each year to help prevent cuts to vital local services like public safety and road repairs
54%
The finances for the project will be overseen by independent auditors hired by the City Controller to ensure taxpayers get a fair deal
54%
be the most environmentally-friendly and “greenest” stadium in the world, built with the newest conservation and energy efficiency technology
S.W. Impt.
Not Too/Not At All Impt.
16%
33%
34%
30%
17%
10%
8%
12%
^Would
49%
36%
14%
0% 20% 40% 60% 80% 18. I would like to read you some attributes of the proposal to build a football stadium and expand and improve the Convention Center in order to complete the Sports and Entertainment District in Downtown Los Angeles. Please tell me whether that aspect of the proposal is very important to you personally, somewhat important, not too important or not at all important. ^Not Part of Split Sample
100%
10
Citywide opinions on local business issues and Downtown L.A. (Ranked by % Strongly Agree) Strng. Agr.
tourism in the City of Los Angeles will provide significant benefits to the L.A. economy
S.W. Agr.
S.W./Strng. Disagr.
Don't Know
^Increased
47%
Downtown Los Angeles is a major economic center for the entire city
39%
Downtown Los Angeles has untapped potential to become a major entertainment destination
39%
Downtown Los Angeles is a major jobs center for the entire city
36%
Downtown Los Angeles is attractive to tourists 0%
35%
38%
20%
33%
33% 20%
13%
40%
22%
% Total Strng./S.W. Agree
5%
82%
3%
77%
6%
72%
30%
29%
5%
66%
34%
27%
6%
67%
60%
4. I would like to read you a series of statements about Los Angeles. Please tell me if you agree or disagree with the statement. ^Not Part of Split Sample
80%
100%
11
