DUBAI TRAM AWARENESS CAMPAIGN
DUBAI TRAM AWARENESS CAMPAIGN IN ASSOCIATION WITH
The Brief The Campaign
Impactful and creative operation to drive people to use the tram
The Results
Create awareness about the launch of the Dubai Tram.
More than 229,000 people have seen it and shared it on social media
The Campaign 7DAYS created a tram shaped envelope and delivered it to all readers. The newspaper was inserted inside the envelop to ensure the visibility of the campaign. 80,000 readers received the envelop in one day.
Public Reaction 80,000 have received the envelop. 149,000 users have seen it on social media
Revenue
This campaign has brought in USD 68,000 additional revenue
7DAYS PROFILE Informative and lively, 7DAYS is an integral part of daily life in the United Arab Emirates. 7DAYS delivers 80,000 copies everyday. 7DAYS is read by 428,000* people every day. 7DAYS websites (7DAYSinDubai.com and 7DAYSinAbuDhabi.com) receive a 325,000 unique visitors and 1.4 million page views every month.** 7DAYS boasts 260,000+ fans on Facebook.com/7DAYSUAE 7DAYS boasts 70,000+ followers on Twitter.com/7DAYSUAE 7DAYS has 3,000 followers on Instagram under 7DAYSUAE
*IPSOS, NRS 2012 **Source: Omniture / Effective Measure
THANK YOU Bakr Ghuneim [email protected] +971 4 283 1317
The Brief The Campaign
Impactful and creative operation to drive people to use the tram
The Results
Create awareness about the launch of the Dubai Tram.
More than 229,000 people have seen it and shared it on social media
The Campaign 7DAYS created a tram shaped envelope and delivered it to all readers. The newspaper was inserted inside the envelop to ensure the visibility of the campaign. 80,000 readers received the envelop in one day.
Public Reaction 80,000 have received the envelop. 149,000 users have seen it on social media
Revenue
This campaign has brought in USD 68,000 additional revenue
7DAYS PROFILE Informative and lively, 7DAYS is an integral part of daily life in the United Arab Emirates. 7DAYS delivers 80,000 copies everyday. 7DAYS is read by 428,000* people every day. 7DAYS websites (7DAYSinDubai.com and 7DAYSinAbuDhabi.com) receive a 325,000 unique visitors and 1.4 million page views every month.** 7DAYS boasts 260,000+ fans on Facebook.com/7DAYSUAE 7DAYS boasts 70,000+ followers on Twitter.com/7DAYSUAE 7DAYS has 3,000 followers on Instagram under 7DAYSUAE
*IPSOS, NRS 2012 **Source: Omniture / Effective Measure
THANK YOU Bakr Ghuneim [email protected] +971 4 283 1317
