E-Commerce Reviews Transform the Holiday Shopping
Friday, March 3, 2017 at 9:20:47 PM Eastern Standard Time
Subject: What The Holidays Can Teach Us About Consumer Shopping Behavior in 2017 Date: Wednesday, December 14, 2016 at 1:06:06 PM Eastern Standard Time From: Stacy DeBroff at Influence Central (sent by stacy=infl[email protected] <stacy=infl[email protected]>) To: Stephanie Kaufman
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E-Commerce Reviews Transform the Holiday Shopping Experience Whether shoppers set out for the mall to find the perfect gift for everyone on their list or curl up with a laptop and a credit card – one thing remains clear: consumers have arrived in the home-stretch of holiday shopping. Page 1 of 5
But regardless of their purchasing strategies, shoppers increasingly point to online reviews as influential. In fact, our Influence Central research revealed that 92% of women consumers consider online reviews important when making a purchase. Shoppers – particularly last-minute ones – still feel the need to make the best purchases they can for friends and family. Checking e-commerce reviews arms consumers with the insights, product details, and pricing information that allows them to shop with confidence – ensuring the gifts they give won’t be part of the postholiday return frenzy. In this issue of the Influence Central Trend Report, we take a look at our ECommerce Study, where more than 500 women consumers shared their views on the role online reviews play along their purchasing journey. Even when the holiday shopping season draws to a close, consumers will continue to rely on the authentic, first-person perspective found in e-commerce reviews, and they'll continue to shape purchasing decisions into 2017. Wishing you a wondrous holiday season – and happy shopping! Warm regards,
Stacy DeBroff Founder & CEO, Influence Central
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For Gift-Giving Success, Consumers Start at the Keyboard Even during the hectic holiday season, consumers know the importance of doing their homework before making a purchase to ensure they get the full scoop on product features. Today, 89% of consumers say they conduct online research about specific products they have in mind to buy.
E-Commerce Reviews Jumpstart Online Sales There's something to be said for avoiding the crowds and spearheading holiday shopping from the comforts of home or a favorite coffee shop. Once consumers read an online review, 84% decide to buy the product online -- vs. 16% who head for a brick-and-mortar store.
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Mobile Devices Power On-the-Go Product Research Even if shoppers spend an afternoon at the mall picking out holiday gifts, their online research doesn't stop. 70% of consumers check online reviews of products on their mobile devices while shopping in-store. Why? To check if a better deal exists or to help solidify decision-making.
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Discerning Shoppers Rely on Reviews for Smart Holiday Spends Consumers increasingly prove smart and savvy – even when faced with a long holiday shopping list. When asked why they seek out online reviews for holiday shopping, 65% said they do so to get the best deal, 60% to ensure quality, and 54% to help choose between similar products. Copyright © 2016 Influence Central, All rights reserved.
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Subject: What The Holidays Can Teach Us About Consumer Shopping Behavior in 2017 Date: Wednesday, December 14, 2016 at 1:06:06 PM Eastern Standard Time From: Stacy DeBroff at Influence Central (sent by stacy=infl[email protected] <stacy=infl[email protected]>) To: Stephanie Kaufman
Did someone forward this to you? Never miss a Trend Report, subscribe now.
E-Commerce Reviews Transform the Holiday Shopping Experience Whether shoppers set out for the mall to find the perfect gift for everyone on their list or curl up with a laptop and a credit card – one thing remains clear: consumers have arrived in the home-stretch of holiday shopping. Page 1 of 5
But regardless of their purchasing strategies, shoppers increasingly point to online reviews as influential. In fact, our Influence Central research revealed that 92% of women consumers consider online reviews important when making a purchase. Shoppers – particularly last-minute ones – still feel the need to make the best purchases they can for friends and family. Checking e-commerce reviews arms consumers with the insights, product details, and pricing information that allows them to shop with confidence – ensuring the gifts they give won’t be part of the postholiday return frenzy. In this issue of the Influence Central Trend Report, we take a look at our ECommerce Study, where more than 500 women consumers shared their views on the role online reviews play along their purchasing journey. Even when the holiday shopping season draws to a close, consumers will continue to rely on the authentic, first-person perspective found in e-commerce reviews, and they'll continue to shape purchasing decisions into 2017. Wishing you a wondrous holiday season – and happy shopping! Warm regards,
Stacy DeBroff Founder & CEO, Influence Central
Page 2 of 5
For Gift-Giving Success, Consumers Start at the Keyboard Even during the hectic holiday season, consumers know the importance of doing their homework before making a purchase to ensure they get the full scoop on product features. Today, 89% of consumers say they conduct online research about specific products they have in mind to buy.
E-Commerce Reviews Jumpstart Online Sales There's something to be said for avoiding the crowds and spearheading holiday shopping from the comforts of home or a favorite coffee shop. Once consumers read an online review, 84% decide to buy the product online -- vs. 16% who head for a brick-and-mortar store.
Page 3 of 5
Mobile Devices Power On-the-Go Product Research Even if shoppers spend an afternoon at the mall picking out holiday gifts, their online research doesn't stop. 70% of consumers check online reviews of products on their mobile devices while shopping in-store. Why? To check if a better deal exists or to help solidify decision-making.
Page 4 of 5
Discerning Shoppers Rely on Reviews for Smart Holiday Spends Consumers increasingly prove smart and savvy – even when faced with a long holiday shopping list. When asked why they seek out online reviews for holiday shopping, 65% said they do so to get the best deal, 60% to ensure quality, and 54% to help choose between similar products. Copyright © 2016 Influence Central, All rights reserved.
Unsubscribe | 55 Chapel Street, Suite 300, Newton, MA 02458
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