(EDDM) Campaign Checklist

How to Get Everyone in the Neighborhood Aware of AND USING Your Business EDDM Campaign Checklist - EDDM2Go.com -

Timing Work backward from an event date or when you’d like recipients to receive your piece

 Audience Select carrier routes of target area and determine quantity

 Budget

Neighborhood mailing (EDDM®) or specific individuals with mailing list (traditional direct mail)

 Offer Compelling headline and strong call-to-action (more than one if possible)

 Creative Use a designer or upload photos and write copy on product template

 Work Effort

DIY (EDDM® Retail) or Have-It-Done-For-You (EDDM® Business Mail Entry Unit)

 Compare Apples to Apples Carrier route mapping tool Mail prep/paperwork Postage 4-color printing on both sides Production rush

Product customization tools Delivery to local USPS Paper stock upgrade Finishing (coating) Shipping (if using EDDM® Retail)

 Response Generate leads and turn them into sales!

Every Door Direct Mail ®

DIRECT MAIL SOLUTIONS FOR EVERY TARGET www.EDDM2Go.com

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