Edinburgh University Press Journals 2008-2018
Ten Years Later: Edinburgh University Press Journals 2008-2018 Sarah McDonald, Head of Journals
The Press • Focused • Humanities • Scottish • Journals Staff • Relationships • Organisational culture • Adaptive
Growth and Output Journals
Staff
50
9
45
8
40
7
35
6
30
5
25
4
20
3
15
2
10
1
5
0
0
1200
2018
Revenue 800,000 700,000
1000
600,000 800
500,000
600
400,000 300,000
400
200,000 200 Staff
2008
Articles
2008
2018
100,000
0
0 2008
2017
2008
2017
Digital Hosting platform relaunch • Took 3 years from initial tender to the launch of the newly designed site. • Goals: refresh the site design; ensure the site was designed responsively for use on mobile and tablet devices; showcase our OA publishing.
• Actions: surveyed users, put together wireframes, tendered for a designer, agreed on designs for the main pages and then rigorous testing. • Worked with Renew Publishing Consultants.
Subscriptions • Inhouse • Customer service • 24/7 availability • POD • Software enhancements
Production Typesetting and production • External typesetter and printer.
Backfile digitisation and archive • 2011: digitised a wide range of back content across our journals and launched our Edinburgh Journals Archive (all content prior to 2000) • Worked with external typesetter • Archive now contains over 700 issues and 80,000 pages – sold for one-off purchase to institutions • Premium subscriptions
Submissions system • ReView (River Valley Technology)
Marketing Team • Subject focus aligned with books • Gradual increase in marketing support
Subject collections • Launched in 2010 • ALPSP Learned Journals Collection • Accucoms/Aggregagent
Tiering • Introduced in 2013 to offer a fairer pricing model for institutions and to offset the loss of multiple print subscriptions. • Worked with TBI Consulting • Results: we modelled a 6% rate of attrition but the actual rate of attrition was much lower (1.6%) • Beneficial effect on our subscriptions revenue, which rose 14% the following year in a like-for-like comparison
Editorial • Core subject areas: • Classics & Ancient History • Film, Media & Cultural Studies • History • Islamic & Middle Eastern Studies • Language & Linguistics • Law • Literary Studies • Philosophy
• Politics • Scottish Studies
• New Journals Commissioning Editor • Relationships with editors and societies
Open Access • Green OA policy • Edinburgh Open: launched hybrid Gold OA initiative • One fully-OA journal (Film-Philosophy) • University library OA journals hosting service • Access to Research
Plans for the Future • Organic growth • Focus on relationships • Metrics and Analytics • Upselling collections, premium subscriptions and Edinburgh Journals Archive • Combined hosting platform • Open Access • Subscriptions software
Thank You Sarah McDonald [email protected]
The Press • Focused • Humanities • Scottish • Journals Staff • Relationships • Organisational culture • Adaptive
Growth and Output Journals
Staff
50
9
45
8
40
7
35
6
30
5
25
4
20
3
15
2
10
1
5
0
0
1200
2018
Revenue 800,000 700,000
1000
600,000 800
500,000
600
400,000 300,000
400
200,000 200 Staff
2008
Articles
2008
2018
100,000
0
0 2008
2017
2008
2017
Digital Hosting platform relaunch • Took 3 years from initial tender to the launch of the newly designed site. • Goals: refresh the site design; ensure the site was designed responsively for use on mobile and tablet devices; showcase our OA publishing.
• Actions: surveyed users, put together wireframes, tendered for a designer, agreed on designs for the main pages and then rigorous testing. • Worked with Renew Publishing Consultants.
Subscriptions • Inhouse • Customer service • 24/7 availability • POD • Software enhancements
Production Typesetting and production • External typesetter and printer.
Backfile digitisation and archive • 2011: digitised a wide range of back content across our journals and launched our Edinburgh Journals Archive (all content prior to 2000) • Worked with external typesetter • Archive now contains over 700 issues and 80,000 pages – sold for one-off purchase to institutions • Premium subscriptions
Submissions system • ReView (River Valley Technology)
Marketing Team • Subject focus aligned with books • Gradual increase in marketing support
Subject collections • Launched in 2010 • ALPSP Learned Journals Collection • Accucoms/Aggregagent
Tiering • Introduced in 2013 to offer a fairer pricing model for institutions and to offset the loss of multiple print subscriptions. • Worked with TBI Consulting • Results: we modelled a 6% rate of attrition but the actual rate of attrition was much lower (1.6%) • Beneficial effect on our subscriptions revenue, which rose 14% the following year in a like-for-like comparison
Editorial • Core subject areas: • Classics & Ancient History • Film, Media & Cultural Studies • History • Islamic & Middle Eastern Studies • Language & Linguistics • Law • Literary Studies • Philosophy
• Politics • Scottish Studies
• New Journals Commissioning Editor • Relationships with editors and societies
Open Access • Green OA policy • Edinburgh Open: launched hybrid Gold OA initiative • One fully-OA journal (Film-Philosophy) • University library OA journals hosting service • Access to Research
Plans for the Future • Organic growth • Focus on relationships • Metrics and Analytics • Upselling collections, premium subscriptions and Edinburgh Journals Archive • Combined hosting platform • Open Access • Subscriptions software
Thank You Sarah McDonald [email protected]
