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Expedia Leisure Travel Overview For St. Louis HSMAI Missouri - August 21, 2015
Jene’ Stewart – Market Manager
© Expedia, Inc. All rights reserved. Confidential and proprietary
2
Agenda: St. Louis Trends Competing Destinations Q&A
© Expedia, Inc. All rights reserved. Confidential and proprietary
3
Market Trends
© Expedia, Inc. All rights reserved. Confidential and proprietary
4
Overall Production Trends Stays in the Last 12 Months
YoY Room Nights and ADR Growth Trends St. Louis, MO
Room Nights YoY
YoY ADR 14% 29%
26% 24%
10%
19% 15%
15%
17%
8%
17%
6%
11% 4% 2%
3%
3%
0% Aug 2014
Sep
Oct
Nov
© Expedia, Inc. All rights reserved. Confidential and proprietary
Dec
Jan 2015 Feb
Mar
Apr
May
Jun
Jul 5
YoY ADR
25%
12%
Submarket Trends Stays Year to Date
Standalone vs Package YoY Room Nights and ADR St. Louis, MO Standalone RNs YoY
Package RNs YoY
Standalone ADR YoY
Package ADR YoY
12%
146%
10% 8%
4% 20%
23%
17%
2% 14%
12%
7%
14% 0%
-1%
-14%
-2% -4%
Downtown St. Lo
Lambert - St. L
*YTD Stayed through 2015-08-16; All booking types minus Agency © Expedia, Inc. All rights reserved. Confidential and proprietary
Westport - Mary
Clayton - Centr
St. Charles
7
YoY ADR
6%
Star Rating Trends Stays Year to Date St. Louis, MO
Share and ADR ADR
42% 28% 14% 8%
1 Day
2 Days
3 Days
4 Days
4%
1%
1%
2%
1%
5 Days
6 Days
7 Days
8 - 14 Days
15 - 30 Days
140 120 100 80 60 40 20 0
YoY Room Nights and ADR
© Expedia, Inc. All rights reserved. Confidential and proprietary
8
ADR
Share
Stay Day of Week Trends Stays Year to Date St. Louis, MO
Standalone vs Package Share and ADR
Standalone vs Package YoY Room Nights and ADR Package RNs YoY
Standalone ADR YoY 49%
49%
20%
44%
35%
27%
Sunday
Package ADR YoY
18%
23%
Monday
© Expedia, Inc. All rights reserved. Confidential and proprietary
14%
Tuesday
17%
19%
Wednesday
Thursday
16%
Friday
21%
27%
10% 5% 0% -5% -10% -15%
Saturday 9
YoY ADR
Standalone RNs YoY
Booking Window Trends Stays Year to Date St. Louis, MO
Share and ADR 18%
0 (Same Day)
ADR
23% 14%
13%
1 - 3 Days 4 - 7 Days 8 - 14 Days
7%
8%
10%
15 - 20 Days
21 - 30 Days
31 - 60 Days
4%
4%
61 - 90 Days
91+ Days
200 150 100 50 0
ADR
Share
YoY Room Nights and ADR YoY ADR 47% 18%
12%
14%
17%
22%
24%
30%
15%
29%
10%
5% 0%
0 (Same Day)
1 - 3 Days 4 - 7 Days 8 - 14 Days
© Expedia, Inc. All rights reserved. Confidential and proprietary
15 - 20 Days
21 - 30 Days
31 - 60 Days
61 - 90 Days
91+ Days
10
YoY ADR
YoY Room Nights
Length of Stay Trends Stays Year to Date St. Louis, MO
Share and ADR Share
ADR
28%
100 15%
1 Day
2 Days
3 Days
8% 4 Days
4% 5 Days
2%
1%
6 Days
7 Days
2% 8 - 14 Days
0%
50
ADR
150
41%
0
15 - 30 Days
YoY Room Nights and ADR YoY ADR
41% 21%
16%
16%
21%
20%
24%
15%
18%
26%
10% 5% 0%
1 Day
2 Days
3 Days
4 Days
*YTD Stayed through 2015-08-16; All booking types minus Agency © Expedia, Inc. All rights reserved. Confidential and proprietary
5 Days
6 Days
7 Days
8 - 14 Days
15 - 30 Days 11
YoY ADR
YoY Room Nights
Mobile
Share by Type
Mobile vs Non-Mobile
28%
Stays Year to Date St. Louis, MO
Non Mobile
72%
Share and ADR by Submarket Mobile 28%
Non Mobile
Mobile ADR
Non Mobile ADR
200
29%
14%
14%
14%
13%
11%
100
13% 7%
6%
ADR
150
50 -
Downtown St. Lo
Westport - Mary
Lambert - St. L
Clayton - Centr
St. Charles
YoY Room Nights and ADR by Submarket Non Mobile
Mobile ADR YoY
Non Mobile ADR YoY 10%
88% 67%
74%
64%
17%
60%
8%
11%
15%
5% 0%
13%
-5% Downtown St. Lo
Westport - Mary
© Expedia, Inc. All rights reserved. Confidential and proprietary
Lambert - St. L
Clayton - Centr
St. Charles 12
YoY ADR
Mobile
Mobile Trends Stays Year to Date St. Louis, MO
Share and ADR by Booking Window Share
ADR
33%
200
11%
100
10% 5%
7%
6%
3%
ADR
150
22%
50
2%
0 (Same Day) 1 - 3 Days
4 - 7 Days
8 - 14 Days 15 - 20 Days 21 - 30 Days 31 - 60 Days 61 - 90 Days
91+ Days
YoY Room Nights and ADR by Booking Window YoY ADR 113% 96% 65%
62%
0 (Same Day) 1 - 3 Days
61%
4 - 7 Days
© Expedia, Inc. All rights reserved. Confidential and proprietary
71%
82%
95%
10% 8% 6% 4% 2% 0% -2%
84%
8 - 14 Days 15 - 20 Days 21 - 30 Days 31 - 60 Days 61 - 90 Days
91+ Days 13
YoY ADR
Room Nights YoY
On the Books - Stay Trends Stays in the Next 6 months
Room Night Pace and ADR YoY Growth Pace St. Louis, MO Room Nights YoY
YoY ADR 25% 120% 109%
20%
92%
10%
52%
5% 4%
0% -5% -16%
-10% Aug 2015
Sep
© Expedia, Inc. All rights reserved. Confidential and proprietary
Oct
Nov
Dec
Jan 2016
14
YoY ADR
15%
Competing Destinations
© Expedia, Inc. All rights reserved. Confidential and proprietary
15
Trends Between Competing Destinations Stays Year to Date
Shifts Between Destinations and ADR YoY Growth Trends Share Shift
YoY ADR 7% 2.0% 6%
4% 3% 2%
-0.5%
1% -1.5% 0% St. Louis, MO
© Expedia, Inc. All rights reserved. Confidential and proprietary
Indianapolis, IN
Kansas City
16
YoY ADR
5%
Competing Destinations Stays in the Last 12 Months
Monthly ADR Trends St. Louis, MO
Indianapolis, IN
Kansas City
160 140
120 100 80
60 40 20 Aug 2014
Sep
Oct
© Expedia, Inc. All rights reserved. Confidential and proprietary
Nov
Dec
Jan 2015
Feb
Mar
Apr
May
Jun
Jul 17
On the Books - Stay Trends Stays in the Next 6 months
Room Night Pace St. Louis, MO
Indianapolis, IN
Kansas City
250% 200% 150%
100% 50% 0% -50% Aug 2015
Sep
© Expedia, Inc. All rights reserved. Confidential and proprietary
Oct
Nov
Dec
Jan 2016 18
Booking Window Trends YoY Room Nights and ADR
Stays Year to Date
St. Louis, MO
Indianapolis, IN
Kansas City 55%
52% 47%
34%
22% 18%
21% 12% 10%
20% 14% 11%
1 - 3 Days
St. Louis, MO Indianapolis, IN Kansas City
92 89 79 Legend
4 - 7 Days
105 104 96
Lowest YoY ADR
© Expedia, Inc. All rights reserved. Confidential and proprietary
30%
30%
27%
0 (Same Day)
38%
35%
29%
24%
22%
19%
17% 13%
11%
11%
33%
10%
8 - 14 Days 15 - 20 Days 21 - 30 Days 31 - 60 Days 61 - 90 Days
114 117 106
118 120 110
121 124 112
124 126 114
131 132 118
142 141 124
91+ Days
152 161 130
Highest YoY ADR
19
Thank You!
© Expedia, Inc. All rights reserved. Confidential and proprietary
20
Jene’ Stewart – Market Manager
© Expedia, Inc. All rights reserved. Confidential and proprietary
2
Agenda: St. Louis Trends Competing Destinations Q&A
© Expedia, Inc. All rights reserved. Confidential and proprietary
3
Market Trends
© Expedia, Inc. All rights reserved. Confidential and proprietary
4
Overall Production Trends Stays in the Last 12 Months
YoY Room Nights and ADR Growth Trends St. Louis, MO
Room Nights YoY
YoY ADR 14% 29%
26% 24%
10%
19% 15%
15%
17%
8%
17%
6%
11% 4% 2%
3%
3%
0% Aug 2014
Sep
Oct
Nov
© Expedia, Inc. All rights reserved. Confidential and proprietary
Dec
Jan 2015 Feb
Mar
Apr
May
Jun
Jul 5
YoY ADR
25%
12%
Submarket Trends Stays Year to Date
Standalone vs Package YoY Room Nights and ADR St. Louis, MO Standalone RNs YoY
Package RNs YoY
Standalone ADR YoY
Package ADR YoY
12%
146%
10% 8%
4% 20%
23%
17%
2% 14%
12%
7%
14% 0%
-1%
-14%
-2% -4%
Downtown St. Lo
Lambert - St. L
*YTD Stayed through 2015-08-16; All booking types minus Agency © Expedia, Inc. All rights reserved. Confidential and proprietary
Westport - Mary
Clayton - Centr
St. Charles
7
YoY ADR
6%
Star Rating Trends Stays Year to Date St. Louis, MO
Share and ADR ADR
42% 28% 14% 8%
1 Day
2 Days
3 Days
4 Days
4%
1%
1%
2%
1%
5 Days
6 Days
7 Days
8 - 14 Days
15 - 30 Days
140 120 100 80 60 40 20 0
YoY Room Nights and ADR
© Expedia, Inc. All rights reserved. Confidential and proprietary
8
ADR
Share
Stay Day of Week Trends Stays Year to Date St. Louis, MO
Standalone vs Package Share and ADR
Standalone vs Package YoY Room Nights and ADR Package RNs YoY
Standalone ADR YoY 49%
49%
20%
44%
35%
27%
Sunday
Package ADR YoY
18%
23%
Monday
© Expedia, Inc. All rights reserved. Confidential and proprietary
14%
Tuesday
17%
19%
Wednesday
Thursday
16%
Friday
21%
27%
10% 5% 0% -5% -10% -15%
Saturday 9
YoY ADR
Standalone RNs YoY
Booking Window Trends Stays Year to Date St. Louis, MO
Share and ADR 18%
0 (Same Day)
ADR
23% 14%
13%
1 - 3 Days 4 - 7 Days 8 - 14 Days
7%
8%
10%
15 - 20 Days
21 - 30 Days
31 - 60 Days
4%
4%
61 - 90 Days
91+ Days
200 150 100 50 0
ADR
Share
YoY Room Nights and ADR YoY ADR 47% 18%
12%
14%
17%
22%
24%
30%
15%
29%
10%
5% 0%
0 (Same Day)
1 - 3 Days 4 - 7 Days 8 - 14 Days
© Expedia, Inc. All rights reserved. Confidential and proprietary
15 - 20 Days
21 - 30 Days
31 - 60 Days
61 - 90 Days
91+ Days
10
YoY ADR
YoY Room Nights
Length of Stay Trends Stays Year to Date St. Louis, MO
Share and ADR Share
ADR
28%
100 15%
1 Day
2 Days
3 Days
8% 4 Days
4% 5 Days
2%
1%
6 Days
7 Days
2% 8 - 14 Days
0%
50
ADR
150
41%
0
15 - 30 Days
YoY Room Nights and ADR YoY ADR
41% 21%
16%
16%
21%
20%
24%
15%
18%
26%
10% 5% 0%
1 Day
2 Days
3 Days
4 Days
*YTD Stayed through 2015-08-16; All booking types minus Agency © Expedia, Inc. All rights reserved. Confidential and proprietary
5 Days
6 Days
7 Days
8 - 14 Days
15 - 30 Days 11
YoY ADR
YoY Room Nights
Mobile
Share by Type
Mobile vs Non-Mobile
28%
Stays Year to Date St. Louis, MO
Non Mobile
72%
Share and ADR by Submarket Mobile 28%
Non Mobile
Mobile ADR
Non Mobile ADR
200
29%
14%
14%
14%
13%
11%
100
13% 7%
6%
ADR
150
50 -
Downtown St. Lo
Westport - Mary
Lambert - St. L
Clayton - Centr
St. Charles
YoY Room Nights and ADR by Submarket Non Mobile
Mobile ADR YoY
Non Mobile ADR YoY 10%
88% 67%
74%
64%
17%
60%
8%
11%
15%
5% 0%
13%
-5% Downtown St. Lo
Westport - Mary
© Expedia, Inc. All rights reserved. Confidential and proprietary
Lambert - St. L
Clayton - Centr
St. Charles 12
YoY ADR
Mobile
Mobile Trends Stays Year to Date St. Louis, MO
Share and ADR by Booking Window Share
ADR
33%
200
11%
100
10% 5%
7%
6%
3%
ADR
150
22%
50
2%
0 (Same Day) 1 - 3 Days
4 - 7 Days
8 - 14 Days 15 - 20 Days 21 - 30 Days 31 - 60 Days 61 - 90 Days
91+ Days
YoY Room Nights and ADR by Booking Window YoY ADR 113% 96% 65%
62%
0 (Same Day) 1 - 3 Days
61%
4 - 7 Days
© Expedia, Inc. All rights reserved. Confidential and proprietary
71%
82%
95%
10% 8% 6% 4% 2% 0% -2%
84%
8 - 14 Days 15 - 20 Days 21 - 30 Days 31 - 60 Days 61 - 90 Days
91+ Days 13
YoY ADR
Room Nights YoY
On the Books - Stay Trends Stays in the Next 6 months
Room Night Pace and ADR YoY Growth Pace St. Louis, MO Room Nights YoY
YoY ADR 25% 120% 109%
20%
92%
10%
52%
5% 4%
0% -5% -16%
-10% Aug 2015
Sep
© Expedia, Inc. All rights reserved. Confidential and proprietary
Oct
Nov
Dec
Jan 2016
14
YoY ADR
15%
Competing Destinations
© Expedia, Inc. All rights reserved. Confidential and proprietary
15
Trends Between Competing Destinations Stays Year to Date
Shifts Between Destinations and ADR YoY Growth Trends Share Shift
YoY ADR 7% 2.0% 6%
4% 3% 2%
-0.5%
1% -1.5% 0% St. Louis, MO
© Expedia, Inc. All rights reserved. Confidential and proprietary
Indianapolis, IN
Kansas City
16
YoY ADR
5%
Competing Destinations Stays in the Last 12 Months
Monthly ADR Trends St. Louis, MO
Indianapolis, IN
Kansas City
160 140
120 100 80
60 40 20 Aug 2014
Sep
Oct
© Expedia, Inc. All rights reserved. Confidential and proprietary
Nov
Dec
Jan 2015
Feb
Mar
Apr
May
Jun
Jul 17
On the Books - Stay Trends Stays in the Next 6 months
Room Night Pace St. Louis, MO
Indianapolis, IN
Kansas City
250% 200% 150%
100% 50% 0% -50% Aug 2015
Sep
© Expedia, Inc. All rights reserved. Confidential and proprietary
Oct
Nov
Dec
Jan 2016 18
Booking Window Trends YoY Room Nights and ADR
Stays Year to Date
St. Louis, MO
Indianapolis, IN
Kansas City 55%
52% 47%
34%
22% 18%
21% 12% 10%
20% 14% 11%
1 - 3 Days
St. Louis, MO Indianapolis, IN Kansas City
92 89 79 Legend
4 - 7 Days
105 104 96
Lowest YoY ADR
© Expedia, Inc. All rights reserved. Confidential and proprietary
30%
30%
27%
0 (Same Day)
38%
35%
29%
24%
22%
19%
17% 13%
11%
11%
33%
10%
8 - 14 Days 15 - 20 Days 21 - 30 Days 31 - 60 Days 61 - 90 Days
114 117 106
118 120 110
121 124 112
124 126 114
131 132 118
142 141 124
91+ Days
152 161 130
Highest YoY ADR
19
Thank You!
© Expedia, Inc. All rights reserved. Confidential and proprietary
20
