Email Design

Email Design for the

Non-Designer @meladorri

@litmusapp

Hi! I’m Justine. @meladorri @litmusapp

litmus.com/lp/socialbrand

@meladorri

@litmusapp

Loves design, email marketing, the internet, technology, UX and cats—especially when combined. Always has an opinion.

@meladorri

@litmusapp

Loves design, email marketing, the internet, technology, UX and cats—especially when combined. Always has an opinion. I warned you. @meladorri

@litmusapp

@meladorri

@litmusapp

everyone designs

(yes, including you)

@meladorri

@litmusapp

“I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.” —Jeffrey Veen former User Experience Manager at Google

@meladorri

@litmusapp

“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” — Herbert Simon (1969) The Sciences of the Artificial. Cambridge: MIT Press.

@meladorri

@litmusapp

@krudz at #TEDC13

@meladorri

@litmusapp

@meladorri

@litmusapp

@meladorri

@litmusapp

Design is not art. Design is: •  a plan •  a strategy •  a process

discover + define

improve + evolve

research + brainstorm

test + assess

@meladorri

create

@litmusapp

Have you ever made something that was… Read? Interacted with? Used? @meladorri

@litmusapp

Have you ever made something that was… Read? Interacted with? Used?