ENROLLMENT MANAGEMENT
ENROLLMENT MANAGEMENT MJ Knoll-Finn
OVERVIEW 1.
HISTORY OF ENROLLMENT MANAGEMENT
1.
WHAT IT MEANS TODAY
2.
HOW TO POSITION YOURSELF AND PREPARE
DID YOU KNOW?
Source: National Center for Education Studies
Source: National Student Clearinghouse Data Source: National Center for Education Studies
WHAT IS ENROLLMENT MANAGEMENT? Term coined by Jack Maguire in 1976 (Boston College) Enrollment management is an – institution wide – systematic – comprehensive, – research-driven system designed to – locate – attract, and – retain students the institution wishes to serve
WHY ENROLLMENT MANAGEMENT?
Gain greater control Importance of enrollment over the institution’s to institutional funding enrollment (e.g., size and characteristics of student body)
Improving quality of student life and learning which leads to improved retention and graduation rates
WHY ENROLLMENT MANAGEMENT?
Enrollment is everyone’s “business” and an institution wide responsibility
Ability to respond proactively to external factors impacting enrollment
Need to address enrollmentrelated issues on a systematic, comprehensive, sustained basis
ULTIMATE ENROLLMENT GOALS 1. To achieve the institution’s desired enrollment state (headcount, revenue and student characteristics). 2. To ensure retention and graduation targets are met: advise and support improvements to the quality of student life and learning and ensure student success and satisfaction.
Strategic Planning COMPONENTS OF EM Recruitment
Data Systems
Marketing
Analysis
Advertising
Integrity
Special Events & Outreach
Governance
Discount Strategies
Student Success
Fiscal
Retention
Net Revenue
Satisfaction
Yield Modeling
Graduation
Flow-through Planning
Job Placement
Return on Investment
WHAT
WHY
SOLUTION
WE THINK WE KNOW WHAT HAPPENS AND WE MOVE TO ACTION
WE THINK WE KNOW WHAT HAPPENS AND WE MOVE TO ACTION WHAT
WHY
ACTION
How to Position Yourself and Prepare 1. Stay curious 2. Always ask for evidence 3. Look for patterns 4. Ask “Why?” 11/14/2016
17
How to Position Yourself and Prepare Where are they?
Market Research
Are they coming?
Yield Analysis
Are they staying? Retention and “Graduation” 11/14/2016
18
THANK YOU
OVERVIEW 1.
HISTORY OF ENROLLMENT MANAGEMENT
1.
WHAT IT MEANS TODAY
2.
HOW TO POSITION YOURSELF AND PREPARE
DID YOU KNOW?
Source: National Center for Education Studies
Source: National Student Clearinghouse Data Source: National Center for Education Studies
WHAT IS ENROLLMENT MANAGEMENT? Term coined by Jack Maguire in 1976 (Boston College) Enrollment management is an – institution wide – systematic – comprehensive, – research-driven system designed to – locate – attract, and – retain students the institution wishes to serve
WHY ENROLLMENT MANAGEMENT?
Gain greater control Importance of enrollment over the institution’s to institutional funding enrollment (e.g., size and characteristics of student body)
Improving quality of student life and learning which leads to improved retention and graduation rates
WHY ENROLLMENT MANAGEMENT?
Enrollment is everyone’s “business” and an institution wide responsibility
Ability to respond proactively to external factors impacting enrollment
Need to address enrollmentrelated issues on a systematic, comprehensive, sustained basis
ULTIMATE ENROLLMENT GOALS 1. To achieve the institution’s desired enrollment state (headcount, revenue and student characteristics). 2. To ensure retention and graduation targets are met: advise and support improvements to the quality of student life and learning and ensure student success and satisfaction.
Strategic Planning COMPONENTS OF EM Recruitment
Data Systems
Marketing
Analysis
Advertising
Integrity
Special Events & Outreach
Governance
Discount Strategies
Student Success
Fiscal
Retention
Net Revenue
Satisfaction
Yield Modeling
Graduation
Flow-through Planning
Job Placement
Return on Investment
WHAT
WHY
SOLUTION
WE THINK WE KNOW WHAT HAPPENS AND WE MOVE TO ACTION
WE THINK WE KNOW WHAT HAPPENS AND WE MOVE TO ACTION WHAT
WHY
ACTION
How to Position Yourself and Prepare 1. Stay curious 2. Always ask for evidence 3. Look for patterns 4. Ask “Why?” 11/14/2016
17
How to Position Yourself and Prepare Where are they?
Market Research
Are they coming?
Yield Analysis
Are they staying? Retention and “Graduation” 11/14/2016
18
THANK YOU
