Ensuring The Success of Rayonier’s Land Management System: The role of training and support Joy Kent - Atlantic Regional Coordinator – Land Information Services
Rayonier Overview
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Rayonier – value in everything we do Strategic intent § Value From the Ground Up™ Vision § To be the best forest products company recognized and admired as the leader in creating value for our owners
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Business overview § Global forest products company with $5.3 B market cap § 2011 revenue: $1.5 billion • ~50% to international customers in ~40 countries
§ Three core businesses: • Forest Resources • Real Estate • Performance Fibers
Balanced business mix § Forest Resources • 2.7 million acres of timberland in the U.S. and New Zealand − Sawlogs, pulpwood, log trading, hunting and recreation
§ Performance Fibers • Global leader in cellulose specialties market
− Leading positions in acetate, ethers and high-strength viscose markets
§ Real Estate • Using our value creation process to determine the best use for each acre − 200,000 acres in U.S. Coastal Corridor
§ Lumber Operations • 3 mills in Georgia
− Over 350 million board feet annually
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Forest Resources § 2.7 million acres of timberlands across ten U.S. states and New Zealand § Strategy to maximize the value of our timberlands: • Acquire strategic timberlands • Manage for optimum yields through silviculture • Ensure every acre is used for highest value • Sell nonstrategic timberlands
§ Committed to the sustainable management of every acre
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Real Estate § Evaluating the highest and best use • Rural • Conservation – more than 150,000 acres placed into conservation outcomes • Industrial • Commercial • Residential
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Performance Fibers § More than 85 years of expertise translates into superior quality, unparalleled customer service and extraordinary technical support § Mills in Jesup, Ga., and Fernandina Beach, Fla., with total combined capacity of 750,000 metric tons • Combined cellulose specialties capacity ~ 490,000 tons • Absorbent materials capacity ~ 260,000 tons
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Ensuring The Success of Rayonier’s Land Management System: The role of training and support
LMS: The Forest Manager (TFM) – Integrated and Modular
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Training
Who?
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What?
When?
Where?
How?
Who? • Attendees − Front line users by functional group
• Presenters – team of 3 − Core implementation team member − Regional Coordinator − Super User
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What? • TFM − Overview manual with live demos − Life cycle tutorials by module
• Business processes − Powerpoint presentations
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When? • Prior to go live • New employee on-boarding
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Where? • Location varied − Field office − HQ
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How? • Setting expectations • Norms • Training survey
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Support
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Who to call • Super User in their area • Regional Coordinator • Service Desk