The case for medium to long-term growth: 70% of a company’s enterprise value (i.e. stock price) relies on its future growth prospects - revenue and growth over the medium to long-term (12-60 months) time horizons - rather than current or shortterm performance.
Revenu e and Growth
Me diu m to Lo ng -Te rm
70% OF
En te rp ris e Va lu e co m es fro m fu tu re grow th pros pe ct s: Accelerating revenue by filling needs and market gaps.
unmet customer
Building high-value portfolios
of short and
long-term growth opportuniti
es.
Minimizing the costly waste
of resources on the
wrong opportunities.
Making opportunity identifica mapping real-time and at the business. Risk adjusting and mitigating inhibit growth. Making revenue and growth an organizational discipline.
tion and
pace of modern the factors that enduring
The other
Sho rt-Te rm
Reve nue and Grow th
30 %
RE VE NU E
comes from:
Short-term revenue derived from marketing and sales performance. #1 ENTERPRISE VALU