Blue Ribbon™ D.E. Premium Cat Litter is a highly absorbent product. Because it can absorb 1 ½ times its weight in moisture, it is 50% more absorbent than traditional clay cat litter. Blue Ribbon D.E. Premium Cat Litter's super absorbency and odor control means your litter tray will need to be changed less often. The natural ability of Blue Ribbon D.E. Premium Cat Litter to absorb moisture helps the product stay fresher longer. Blue Ribbon D.E. Premium Cat Litter costs less to use. Each pound of Blue Ribbon D.E. Premium Cat Litter has up to 40% more volume than ordinary litter products. • Made from a special grade of fresh-water DE, a naturally occurring mineral, with superior absorptive ability • Absorbs liquid internally, like a sponge • Low density and high pore space allow more absorbency at a lighter weight • Non-clumping cat litter • Absorbs moisture and assists in odor control • 100% Natural Mineral • NSF Registered