ernst hellby
ERNST HELLBY
2017
AUTOMOTIVE DESIGNER
CV EXPERIENCE
SKILLS
ABOUT
2015-NOW EXTERIOR DESIGNER. NEVS, SWEDEN
IDEATION REFINING FINALIZING
2014 TRANSPORTATION DESIGN INTERN BMWI, MUNICH
SKETCHING, FORM STUDIES, CLAY
ERNST HELLBY 31 YEARS OLD SWEDISH
ADOBE PHOTOSHOP, ILLUSTRATOR, INDESIGN, AFTER EFFECTS
+46 70 299 06 82 [email protected]
AUTODESK ALIAS AUTOMOTIVE, KEYSHOT,
JÖNS RUNDBÄCKS PLATS 2 41724 GÖTEBORG SWEDEN
SWEDISH AND ENGLISH FLUENT. LEARNING GERMAN
WWW.ERNSTHELLBY.COM
2014 TRANSPORTATION DESIGN INTERN, BMW ADVANCED DESIGN STUDIO, MUNICH 2013 DESIGN INTERNSHIP, SCANIA BUSES, STOCKHOLM 2011 - 2013 INDUSTRIAL DESIGN ENGINEER, XDIN AB, GOTHENBURG
EDUCATION Umeå University
Umeå University
GRAD. 2015 MFA, TRANSPORTATION DESIGN, UMEÅ INSTITUTE OF DESIGN 2011 -2012 INDUSTRIAL DESIGN INTRODUCTION, UMEÅ INSTITUTE OF DESIGN GRAD. 2011 MSC, MAJOR IN DESIGN ENGINEERING, LULEÅ TEKNISKA UNIVERSITET
DRIVING LICENCE
ON SPARE TIME I LOVE THE OUTDOORS: SKIING, CLIMBING, FREE DIVING AND SPEARFISHING.
KLÄTTERMUSEN HUGIN
2013
SCHOOLPROJECT
A NEW TAKE ON PERSONAL MOBILIT Y, WHAT IF YOU COULD GO OUT ON EXTREME ADVENTURE BY YOURSELF AND STILL BE SAFE. WHAT IF YOU WANT TO CLIMB ALONE AND IF YOU WANT MORE GEAR/WATER THEN YOU CAN CARRY? THIS PROJECT WAS ABOUT EXPLORING A NEW KIND OF PERSONAL MOBILIT Y STARTING WITH A BRAND THAT TODAY IS NOT IN THE TRANSPORTATION INDUSTRY. KLÄTTERMUSEN IS A SWEDISH OUTDOOR GEAR COMPANY WITH HIGH FOCUS ON THE ENVIRONMENT AND ON SAFET Y.
shortlisted for move award 2014
“MAXIMUM SAFETY FOR YOU MINIMUM IMPACT FOR NATURE”
RIDE IT! CARRIES YOUR GEAR BELAYING WHEN YOU CLIMB MINIMAL FOOTPRINTS KLÄT TERMUSEN HUGIN IS YOUR PERSONAL ROBOT FRIEND IN YOUR ADVENTURE. THIS AUTONOMOUS HIKING/ CLIMBING ROBOT WILL BE ASSISTING, SCOUTING AND BELAYING FOR YOU. WHEN NEEDED YOU CAN ALSO RIDE ON IT. MAXIMUM SAFET Y FOR YOU MINIMUM IMPACT ON NATURE.
I WONDER WHERE I WAKE UP TOMORROW? I GUESS IT WILL BE AN ADVENTURE
• THE HOOD FEATURES SEAMLESS ADJUSTMENT CHANNELS. • SHOULDER STRAPS WITH BUT TERFLY BRIDGE™. • BACK LENGTH EASILY ADJUSTED BY MOVING SHOULDER STRAPS AND/OR HIP BELT. • LIGHT, TORSION-RIGID FRAME. • FRAME EXTENSION WITH TENT CARRIER ROLL OPENING. • EXTERNAL COMPARTMENT FOR HYDRATION SYSTEM. • REINFORCED BOT TOM. • DOUBLE ADJUSTMENT ON THE HIP BELT FOR INCREASED COMFORT. • EYELET LOOPS FOR AT TACHING ACCESSORIES AND EXTRA EQUIPMENT. • ALUMINUM D-RINGS FOR LOCKS OR ABSEILING.
KLÄT TERMUSENS DEESIGN STRATEGY IS AND HAVE ALWAYS BEEN STEERED TOWARDS FUNCTIONALIT Y. IN FACT IS WAS FOUNDED IN BAD WEATHER, ON A COLD WINTER DAY CURSING POOR EQUIPMENT.
• A WIND VISOR REDUCES RISK FOR FROSTBITE. • HELMET FITS INTO THE HOOD. • ASYMMETRIC AND COVERED YKK FRONT ZIP FOR EXTRA WATER PROTECTION. • THE PULLS ARE MADE FROM 2 DIFFERENT MATERIALS (RUBBER OR NYLON, SO YOU CAN TELL WHICH CORD IS WHICH WITHOUT HAVING EYES IN THE BACK OF YOUR HEAD). • CONCEALED RECCO REFLECTOR. • REFLEX LOGOT YPE FOR VISIBILIT Y IN DARKNESS. • WATERPROOF INNER POCKET FOR TELEPHONE OR GPS. • DOUBLE LAYER FABRIC ON THE SHOULDERS FOR ABRASION RESISTANCE. • STRETCH FABRIC CUTAN FOR MAXIMUM MOBILIT Y AND MINIMUM BULK. • SOFT PROTECTION FABRIC INSIDE THE HOOD FOR COMFORT AND PROTECTION FROM OIL CONTAMINATION.
• TWO EXTRA CORDS FOR AT TACHING ACCESSORIES AND EQUIPMENT. • SMALL TOP POCKET.
• IMPROVED DESIGN OF KLÄT TERMUSEN’S FAMOUS WRIST ADJUSTMENTS.
• CAN BE ADAPTED FOR AIR TRAVEL. HIP BELT AND SHOULDER STRAPS CAN BE PLACED INSIDE ADJUSTMENT CHANNELS.
• SHOWER PROOF PIT-ZIPS MAKE FOR RELIABLE VENTILATION.
• WHISTLE.
• DURACOAT TREATED ABRASION PATCHES FOR LONG LIFE.
• ADJUSTABLE CHEST STRAP.
• FOUR POCKETS, AWAY FROM THE HIP BELT OR HARNESS AREA.
• INTERNAL VALUABLES POCKET. • AUTOMATIC HEIGHT ADJUSTMENT FOR TOP TENSIONERS.
• COMPASS.
• REFLECTOR.
TODAY
• REFLEX LOGOT YPE FOR VISIBILIT Y IN DARKNESS. • IMPROVED DESIGN OF KLÄT TERMUSEN’S FAMOUS WRIST ADJUSTMENTS. • WHISTLE. • SOFT CUFF LINING. • SOFT CUFF LINING. • STRONG EDGE WEBBING. • KEY CARD POCKET INSIDE SLEEVE.
LOOK SIMPLE, BE ADVANCED DESIGNING FUNCTIONAL CLOTHES AND GEAR IS TRICKY - BECAUSE NOWDAYS TRENDS AND FASHION IS MORE AND MORE IMPORTANT. FROM A CUSTOMERS POINT OF VIEW IT´S IMPORTANT TO UNDERSTAND THE FUNCTIONAL BENEFITS OF THE PRODUCTS. A LIGHTWEIGHT JACKET IS LIGHT FOR A REASON: FOR YOU TO BE ABLE TO TRAVEL FAST AND TO AVOID A POTENTIALLY DANGEROUS SITUATION. PRACTICAL MADE BEAUTIFUL.
THE SIGNIFICANT EXPOSE THE TRIANGLES ARE TECH! FOUND EVERYWHERE ON THE PRODUCTS - BUT FOR A REASON.
SIMPLIFIED.
NO COMPROMISE.
WHAT IF
MADE A VEHICLE
HIKERS WANT TO HIKE THEMSELVES. BUT THE EXTRA SAFET Y ASPECT OF HAVING A BACKUP WITH YOU CAN BE WHAT GETS YOU OUT OF A POTENTIALLY DANGEROUS SITUATION. KLÄT TERMUSEN LIGHTWEIGHT GARMENTS HAVE THE SAME IDEA - A JACKET IS LIGHTWEIGHT FOR YOU TO BE MORE AGILE AND FAST IN HARMFUL SITUATIONS!
TOMORROW
HAVING FUN. KEEPING AN EYE ON YOU.
REPORTING BACK.
GO GET ADVENTOURUS WITH KLÄT TERMUSEN HUGIN! YOUR NEW HIKING FRIEND WILL SUPPORT YOUR EXPEDITION IN EVERY MEANS POSSIBLE. SCOUTING FOR ROUTES, CONTROLLING LOCAL WEATHER CONDITIONS ETC. NOW YOU CAN FEEL SAFE EXPLORING THE WILDERNESS BY YOUR SELF - WITH HUGIN.
“WE WANT TO EXPERIENCE THE WILD AGAIN”
GET ADVENTUROUS!
BMW M SOLO
2014
INTERNSHIP PROJECT BMW ADVANCED DESIGN, MÜNCHEN
IN THE NEW CIT Y - THE FUTURE OF EUROPE - CARS AND TRUCKS HAVE SINCE YEARS BEEN BANNED FROM THE CIT Y CENTER. PEOPLE WHO LIVE IN THIS HUMAN CENTERED INFRASTRUCTURE FIND NEW WAYS TO USE THE CIT Y - FOR EVERYDAY TRAVEL AND FOR FUN. HERE PUBLIC TRANSPORT HAVE EXCELLED AND MANY NEW PLAYERS HAVE GONE INTO THE SMALL PERSONAL ELECTRICAL VEHICLE BUSINESS. THERE IS ROOM FOR PURE COMMUTERS ASWELL AS JOYRIDES. BMW M SOLO IS JUST THAT - A JOYRIDE FOR A GREENER CIT Y. THE IDEA COMES FROM MAKING A TRULY LIGHTWEIGHT VEHICLE THAT CAN BE A THRILL TO DRIVE WITHOUT GOING VERY FAST. IT USES GRAVIT Y AND CENTRIFUGAL FORCES IN EVERY TURN IT LEANS INTO, CREATING A NEW T YPE OF PERFORMANCE. PROJECT DONE AT BMW ED-22 ADVANCED DESIGN, MUNICH 2014. THANKS TO JEFFERY HANDS AND MICHAL ILLUKIEWICZ.
REACH THE TARGET PERSONAL GOAL: GET THE DESIGN AS CLOSE TO MY ORIGINAL IDEA-SKETCH AS POSSIBLE.
SOLO
ULTIMATE DRIVING EXPERIENCE CAN WE MAKE THE FUTURE AS PASSIONATE BUT GREEN?
BMW M THE M BRAND HAS A VERY PASSIONATE HISTORY AND I WOULD LIKE TO SEE IT JUST AS PASSIONATE ABOUT A GREENER FUTURE. I WANT TO GO FROM THE ULTIMATE DRIVING MACHINE TO THE ULTIMATE DRIVING EXPERIENCE.
BANNING CARS WILL LEAVE A HUGE GAP IN CIT Y TRANSPORT AS WE KNOW IT
STARTING POINT
INSPIRATION FOR FORM AND MATERIAL FEEL
THE SEARCH FOR THRILL
- The Times
´NO PLACE FOR CARS´ IN FUTURE CITIES
A tension in the surfaces as if the spine is pushed out or if a crease line is sunk into it. This makes the whole vehicle more agile and alive.
The windows - working as solar panels and shades, utilizing the sun. When following the front arms movement as they turn they create a glowing, seetrough sensation. Looking more hollow thus more light.
The overall form inspiration was found in this simple, yet beautiful shape. Flowing, stable and very lightweight. Thin but strong at the same time.
SOLO
T I V A
N A Y
GR THE SLING THE SING IS QUITE LITERARY AN ACTIVE HAMMOCK. IT IS SUSPENDED IN THE TWO ENDS ALLOWING IT TO SWING IN EVERY TURN. THE SWINGS ARE CONTROLLED SO IT WILL NOT TIP OVER OR BE UNSTABLE. INSIDE THERE IS A SEAT BUILT UP FOR MORE STABILIT Y FOR THE DRIVER.
E C D
I R NT
A T PE
O F L
! E RC
THE FRAME THE FRAME IS THE RIGID PART OF THE VEHICLE. INSPIRED FROM THIS LOOP DESIGN MAKING IT BOTH DYNAMIC AND STABLE. MY WISH WAS TO MAKE THE DRIVER APPEAR TO HAVE NOTHING IN FRONT OF HIM/ HER SO EVERY THING IS CONNECTED IN THE REAR AND FROM THERE IT REACHES OUT TWO FLEXIBLE
ARMS TO THE COVERED FRONT WHEELS. TO GET A WIDER AND MORE AGGRESSIVE IMPRESSION THE TOP IS FALCON INSPIRED WITH WINGS OVER THE BACK WHEELS AND A POINT Y HEAD IN THE FRONT CREATING DIRECTION. THIS THEN TIES BACK AGAIN TO CONNECT TO THE LOOP THEME.
TECHNICAL DETAILS
PRINTED SOLAR PANELS FEELING OF THE PANELS ARE TO ALMOST GLOW TO MAKE THE VEHICLE SEEM HOLLOW THUS MORE LIGHT
SNAP THE SOLAR PANELS OFF, ROLL THEM TOGETHER AND STRAP THEM IN THE BACK WHEN NOT WANTED.
FRONT ARMS LEAN
REAR WHEELS TURNS
BMW M SOLO THE DESIGN BRINGS SOME OF THE T YPICAL BMW CHARACTERS IN NEW INTERPRETATIONS. SHORT OR RATHER NEGATIVE OVERHANGS WITH A SHARKNOSE AND FUNCTION IN THE KIDNEYS. IT HAS A SWEEPING HOFFMISTER KINK EMPHASISING THE DRIVERS HEAD.
BMW M SOLO, THE VEHICLE WITH A FULL BODY THRILL IN LOW SPEED.
SOLO
BMW iMPULSE
2015
A WIRELESS POWER FUTURE FOR THE SPONTANEOUS TANDEM TRIBE MASTER THESIS THE RESULT IS A LONG DISTANCE TRAVELLER FOR SPONTANEOUS AND ADVENTUROUS SOULS. STARTING THIS THESIS WITH THE INTENTION OF INSPIRE AND GET INSPIRED, I WANTED TO TELL A HOLISTIC DESIGN STORY RATHER THAN SOLVING A PROBLEM. WHAT IF THE FUTURE OF POWER IS WIRELESS? - AS SCIENTISTS TODAY, 2015, HAVE PROVEN THIS TECHNOLOGY TO FULLY FUNCTION IN SMALL SCALE. I PROVOKE BY SAYING IT JUST MIGHT WORK IN BIG SCALE (AS NIKOLA TESLA ANTICIPATED ALREADY IN 1890). I THINK THIS WOULD HAVE HUGE CONSEQUENCES ON OUR LIVES, WE WOULD BE LESS LOCATION DEPENDENT, MORE SPONTANEOUS AND MORE WILLING TO SHARE. I SET THIS PROJECT IN A WORLD LIKE THIS GIVING ME A PLATFORM WHERE THE PERCEIVER IS MORE OPEN FOR NEW. FOR NEW NORMALS, NEW TECHNOLOGY AND NEW LIFESTYLES. BMW IMPULSE IS A FULLY AUTONOMOUS LIFEST YLE VEHICLE, ALWAYS READY FOR SHORT AND LONG TRIPS.
THE JETSONS?
IS THE JETSONS THE FUTURE FAMILY? A GROUP OF FOUR LIVING IN A FUTURISTIC UTOPIA, TAKING THEIR FLYING CAR TO THE HIGH RISE SKY PAD APARTMENT. THE CARTOON BY DANNY GRAYDON FROM 1962, IS A FUTURE VERSION OF AN AMERICAN MODEL FAMILY PICTURED AS WHAT WE COULD EXPECT IN YEARS TO COME. IT HAS FOR MANY BEEN THE EXAMPLE POINTED AT WHEN DISCUSSING WHAT OUR FUTURE WILL BE LIKE. THE QUESTION IS IF THE SOCIAL PAT TERNS ARE NOT CHANGING AS WELL AS THE TECHNOLOGY? MAYBE IT WILL NOT BE VIABLE FOR ALL CIT Y CITIZENS TO HAVE THEIR OWN FLYING CAR? WE CAN EXPECT URBANIZATION IN THE FOLLOWING 30 YEARS AS A MAJOR
CO-EXISTING
URBAN/RURAL
TREND. PEOPLE ARE MOVING FROM RURAL AREAS TO URBAN FOR INCREASED OPPORTUNITIES IN MAKING A LIVING. CITIES WILL GROW BOTH IN INHABITANT NUMBERS AND AREA, PROBABLY THIS WILL LEAD TO A HOLE NEW WAY OF LIFE. PEOPLE ARE SEEKING FREEDOM, BUT AS LIFE HAS MANY RESPONSIBILITIES, EVEN IN A HIGH TECHNOLOGY SURROUNDING, MAYBE WE CAN SHARE THEM? PEOPLE MIGHT FIND IT EASIER TO SHARE A CAR OR EVEN AN APARTMENT IN THESE FUTURE
CAN WE SHARE HOUSE, CAR AND RESPONSIBILITIES?
WORRY FREE OWNERSHIP
WHAT IF POWER WAS WIRELESS? IT IS EASY TO SEE BENEFITS WITH WIRELESS POWER: NO NEED FOR CHARGING, NO WIRES AND CORDS, AND FOR PRODUCTS WITHIN THE RANGE: NO NEED FOR BAT TERIES.
POLLUTION
THE WIFI HOME
THE MOST POPULAR ANSWER TO THE QUESTION ON FUTURE MOBILIT Y FUEL IS ELECTRICIT Y. EMISSION FREE VEHICLES POWERED BY ON-BOARD BAT TERIES. IDEALLY THE POWER WOULD COME FROM RENEWABLE POWER SOURCES SUCH AS WIND, SOLAR AND WATER POWER PLANTS.
BE CHARGED, THIS TAKES MORE TIME THAN TO REFUEL A CAR WITH PETROL, IMAGINE TO WAIT FOR TWO OTHER CARS AT A CHARGING STATION. ANOTHER DOWNSIDE IS THE PRODUCTION AND END OF LIFE-CYCLE OF BAT TERIES IT IS HIGHLY HARMFUL TO THE ENVIRONMENT.
ELECTRIC MOBILIT Y COMES WITH NEW PROBLEMS, THE ISSUE WIDELY KNOWN AS “RANGE ANXIET Y“ COMES FROM THE CONNECTION OF AUTOMOBILES AND FREEDOM. BAT TERIES DRAIN AND YOU FACE THE FEAR OF BEING STUCK OUTSIDE THE PLUG-IN RANGE.
WHEN THINKING OF AUTOMOBILES AS FREEDOM MACHINES, HOW INTERESTING IT WOULD BE IF POWER WAS CONSUMED IN THE SAME MANNER AS INTERNET. WHAT IF POWER WAS WIRELESS?
BAT TERIES ARE ALSO PROBLEMATIC AS THEY NEED TO
PLUG-IN HUSTLE
RANGE ANXIET Y
HOW FAR FETCHED IS A WORLD WITH WIRELESS POWER? IN RECENT YEARS BIG PROGRESS HAS BEEN MADE IN DEVELOPING DIFFERENT T YPES OF TECHNOLOGY SUPPORTING THIS. IN 2009, ERIC GILER FROM WITRICIT Y DEMONSTRATED A SYSTEM TO POWER PRODUCTS IN YOUR HOME WITHOUT WIRES, SUCH AS A T V, SMART PHONE, REMOTE CONTROL ON A TED-TALK. INTEL WILL START SELLING NOTEBOOKS WITH THIS TECHNOLOGY IN 2015 AND TOYOTA IS PLANNING A NEXT-GENERATION PRIUS ALSO INCORPORATING IT. EXTRAPOLATING THEIR IDEAS AND PROVOKING BY SAYING WHAT IF WE IN THE NEXT 50 YEARS COULD USE THIS TECHNOLOGY EVERYWHERE
IT IS A CHANCE FOR AGILIT Y. THE PLANETARY ENERGY TRANSMIT TER WILL ENSURE THE AVAILABILIT Y OF ENERGY ANYWHERE IN THE WORLD SERGEY PLEKHANOV
Earth-Ionosphere waveguide
Superficial layer of the Earth
RESEARCH CONCLUSION THE RESEARCH STRENGTEN INITIAL IDEAS BUT ALSO SHED NEW LIGHT ON THE SUBJECT. THERE IS MUCH MORE WORK BEING INVESTED IN WIRELESS ENERGY TECHNOLOGY THAN EXPECTED. THIS MAKES A VISION FOR GLOBAL WIRELESS ENERGY EVEN MORE RELEVANT AND CAN POTENTIALLY INSPIRE FURTHER DEVELOPMENT. UN PROJECT MORE ACCURATE NUMBERS THAT SAY FAMILIES WILL SPLIT UP AND DEMAND FOR SINGLE PARENT HOUSEHOLDS AS WELL AS JUST SINGLE HOUSEHOLDS WILL GROW EMMENCE UNTIL 2030. THIS WILL LEAD TO SPACE SHORTAGE IN CIT Y CENTERS. WITH THE AIM TO LOOK BEYOND THIS AND FROM A POSITIVE POINT OF VIEW THIS PROJECT WILL DESIGN FOR A NEW NORMAL IN FAMILY STRUCTURES. A TREND SET TING COUNTER MOVEMENT: PEOPLE WHO WANT TO SHARE PRODUCTS AS WELL AS EXPERIENCE, FIND SIMILAR INTERESTS AND TEAM UP TO FORM NEW FAMILY STRUCTURES, MOVING OUT TO SMALLER COMMUNITIES.
Urbanisation
Short distance Wireless power
ADVENTURE AWAITS
BMW iMPULSE - A wireless future for the spontaneous Tandem Tribe. With supporting the lifestyle of these aspirational users in mind, this project provides a fresh vehicle
Single parents in single households
Trend setting Counter movement
Long distance Wireless power
Global Wireless power
design originating from the wireless energy technology and holistic and inspiring story around Mobility unlimited - Go Wherever, Whenever.
MOBILIT Y UNLIMITED - GO WHEREVER, WHENEVER THE DIVERSIT Y OF A CO-HABITATION FAMILY MAKES MANY STRONG OPINIONS. ONE WANT TO BRING A SNOWBOARD AND ANOTHER A MOUNTAINBIKE. BMW IMPULSE SUPPORTS THEM ALL.
TANDEM TRIBE WIRELESS POWER +
+
VEHICLE SUPPORTING THIS LIFEST YLE
FLOATING VOLUME
IDEATION - EXTERIOR BUILDING ON THE IDEA OF A SEPARATE AUTONOMOUS PASSENGER CAPSULE WITH A 3+3 FACE-TO-FACE SEATING. THEN COMES THE OBVIOUS HIGH POINT FOR THE FRONT PASSENGERS HEADS AND TURNING THIS TO AN ADVANTAGE IN
AN AUTOMOTIVE SHAPE HAS BEEN A FOCUS AREA WHEN IT COMES TO THE EXTERIOR DESIGN. CONTINUING WITH THE ELEMENTS MAKING IT BMWI, THE VEHICLE AIMS FOR GENEROUS AND PREMIUM.
ELONGATED GENEROUS PROPORTIONS
ARROW SHAPE SIDE GRAPHICS
BMWI U-LIGHTS
IDEATION - INTERIOR THE INTERIOR IDEATION BEGAN WITH THE THOUGHTS OF THE TANDEM TRIBE SHARING THIS BIG SPACE. SEATED OPOSITE TO EACH OTHER ONE CAN BE UNCOMFORTABLE ALWAYS LOOKING SOMEONE IN THE EYES. THE TWO SOFAS IS THEREFORE ANGELED DIFFERENTLY. THE FRONT SOFA IS
ANGELED OUTWARDS FOR THE PASSENGERS TO MORE ENJOY THE VIEW WHERES THE REAR SOFA IS ANGELED INWARDS FOR A UNITING FEELING.
THE WHEELS
CLAY MODEL
INITIAL IDEAS FOR THE POWER HUNGRY REAR AXIS.
THE SIDEVIEW NAILING DOWN THE SIDEVIEW IS CRUCIAL. A GOOD BALANCE ON THE STANCE CONNECTING KEY VOLUMES TO GET A GREAT PROPORTION. THEN WORK UP CLEAR AND FRESH GRAPHICS.
ALIAS DEVELOPMENT THE CONTINUATION OF THE 3D DEVELOPMENT WAS DONE IN ALIAS. THE WORK FLOW CONSISTED OF ITERATIONS OF SKETCHING AND MODELING. ALWAYS TRYING TO GET BACK TO THE CORE IDEA AND CAPTURE THE KEY SKETCH.
Coil
Centre coil
Converter
Protection ring
Tire
Suspension
Spokes
Enclosing ring
THE RECEIVING PART IS LOCATED IN THE WHEELS. THE RECEIVER COUPLES ON TO THE WIRELESS POWER NETWORK AND GETS A STEADY FLOW OF ENERGY. IT RECEIVES IT THROUGH THE REAR AXEL AND DISTRIBUTES IT TO THE ELECTRICAL MOTORS BUT ALSO TO REST OF THE CAR AND PASSENGERS VIA THE ROOF WING.
In wheel electric motor
THE RECEIVER
PACKAGE THE COMPARISON IS MADE BETWEEN THREE CARS. BMW IMPULSE, BMW CS AND MERCEDES-BENZ F0015. THE VERY APPRECIATED BMW CS CONCEPT FROM 2007, STANDS FOR GREAT PROPORTION AND COMPLETE LUXURY. THE MERCEDES IS A NEW TAKE ON THE FUTURE FOR AUTONOMOUS CAR. BMW IMPULSE AIMS TO EXCEED BOTH IN ONE CONCEPT.
Private compartment
Seating 6 people
Electrical engines
TOGETHER
FREEDOM
MOBILIT Y
UNLIMITED
BMW iMPULSE
A WIRELESS POWER FUTURE FOR THE SPONTANEOUS TANDEM TRIBE by Ernst Hellby
SCALE MODEL
SKETCHBOOK
2016-2017
FREETIME SKETCHES
THANK YOU!
SEND ME AN EMAIL
[email protected] WWW.ERNSTHELLBY.COM
2017
AUTOMOTIVE DESIGNER
CV EXPERIENCE
SKILLS
ABOUT
2015-NOW EXTERIOR DESIGNER. NEVS, SWEDEN
IDEATION REFINING FINALIZING
2014 TRANSPORTATION DESIGN INTERN BMWI, MUNICH
SKETCHING, FORM STUDIES, CLAY
ERNST HELLBY 31 YEARS OLD SWEDISH
ADOBE PHOTOSHOP, ILLUSTRATOR, INDESIGN, AFTER EFFECTS
+46 70 299 06 82 [email protected]
AUTODESK ALIAS AUTOMOTIVE, KEYSHOT,
JÖNS RUNDBÄCKS PLATS 2 41724 GÖTEBORG SWEDEN
SWEDISH AND ENGLISH FLUENT. LEARNING GERMAN
WWW.ERNSTHELLBY.COM
2014 TRANSPORTATION DESIGN INTERN, BMW ADVANCED DESIGN STUDIO, MUNICH 2013 DESIGN INTERNSHIP, SCANIA BUSES, STOCKHOLM 2011 - 2013 INDUSTRIAL DESIGN ENGINEER, XDIN AB, GOTHENBURG
EDUCATION Umeå University
Umeå University
GRAD. 2015 MFA, TRANSPORTATION DESIGN, UMEÅ INSTITUTE OF DESIGN 2011 -2012 INDUSTRIAL DESIGN INTRODUCTION, UMEÅ INSTITUTE OF DESIGN GRAD. 2011 MSC, MAJOR IN DESIGN ENGINEERING, LULEÅ TEKNISKA UNIVERSITET
DRIVING LICENCE
ON SPARE TIME I LOVE THE OUTDOORS: SKIING, CLIMBING, FREE DIVING AND SPEARFISHING.
KLÄTTERMUSEN HUGIN
2013
SCHOOLPROJECT
A NEW TAKE ON PERSONAL MOBILIT Y, WHAT IF YOU COULD GO OUT ON EXTREME ADVENTURE BY YOURSELF AND STILL BE SAFE. WHAT IF YOU WANT TO CLIMB ALONE AND IF YOU WANT MORE GEAR/WATER THEN YOU CAN CARRY? THIS PROJECT WAS ABOUT EXPLORING A NEW KIND OF PERSONAL MOBILIT Y STARTING WITH A BRAND THAT TODAY IS NOT IN THE TRANSPORTATION INDUSTRY. KLÄTTERMUSEN IS A SWEDISH OUTDOOR GEAR COMPANY WITH HIGH FOCUS ON THE ENVIRONMENT AND ON SAFET Y.
shortlisted for move award 2014
“MAXIMUM SAFETY FOR YOU MINIMUM IMPACT FOR NATURE”
RIDE IT! CARRIES YOUR GEAR BELAYING WHEN YOU CLIMB MINIMAL FOOTPRINTS KLÄT TERMUSEN HUGIN IS YOUR PERSONAL ROBOT FRIEND IN YOUR ADVENTURE. THIS AUTONOMOUS HIKING/ CLIMBING ROBOT WILL BE ASSISTING, SCOUTING AND BELAYING FOR YOU. WHEN NEEDED YOU CAN ALSO RIDE ON IT. MAXIMUM SAFET Y FOR YOU MINIMUM IMPACT ON NATURE.
I WONDER WHERE I WAKE UP TOMORROW? I GUESS IT WILL BE AN ADVENTURE
• THE HOOD FEATURES SEAMLESS ADJUSTMENT CHANNELS. • SHOULDER STRAPS WITH BUT TERFLY BRIDGE™. • BACK LENGTH EASILY ADJUSTED BY MOVING SHOULDER STRAPS AND/OR HIP BELT. • LIGHT, TORSION-RIGID FRAME. • FRAME EXTENSION WITH TENT CARRIER ROLL OPENING. • EXTERNAL COMPARTMENT FOR HYDRATION SYSTEM. • REINFORCED BOT TOM. • DOUBLE ADJUSTMENT ON THE HIP BELT FOR INCREASED COMFORT. • EYELET LOOPS FOR AT TACHING ACCESSORIES AND EXTRA EQUIPMENT. • ALUMINUM D-RINGS FOR LOCKS OR ABSEILING.
KLÄT TERMUSENS DEESIGN STRATEGY IS AND HAVE ALWAYS BEEN STEERED TOWARDS FUNCTIONALIT Y. IN FACT IS WAS FOUNDED IN BAD WEATHER, ON A COLD WINTER DAY CURSING POOR EQUIPMENT.
• A WIND VISOR REDUCES RISK FOR FROSTBITE. • HELMET FITS INTO THE HOOD. • ASYMMETRIC AND COVERED YKK FRONT ZIP FOR EXTRA WATER PROTECTION. • THE PULLS ARE MADE FROM 2 DIFFERENT MATERIALS (RUBBER OR NYLON, SO YOU CAN TELL WHICH CORD IS WHICH WITHOUT HAVING EYES IN THE BACK OF YOUR HEAD). • CONCEALED RECCO REFLECTOR. • REFLEX LOGOT YPE FOR VISIBILIT Y IN DARKNESS. • WATERPROOF INNER POCKET FOR TELEPHONE OR GPS. • DOUBLE LAYER FABRIC ON THE SHOULDERS FOR ABRASION RESISTANCE. • STRETCH FABRIC CUTAN FOR MAXIMUM MOBILIT Y AND MINIMUM BULK. • SOFT PROTECTION FABRIC INSIDE THE HOOD FOR COMFORT AND PROTECTION FROM OIL CONTAMINATION.
• TWO EXTRA CORDS FOR AT TACHING ACCESSORIES AND EQUIPMENT. • SMALL TOP POCKET.
• IMPROVED DESIGN OF KLÄT TERMUSEN’S FAMOUS WRIST ADJUSTMENTS.
• CAN BE ADAPTED FOR AIR TRAVEL. HIP BELT AND SHOULDER STRAPS CAN BE PLACED INSIDE ADJUSTMENT CHANNELS.
• SHOWER PROOF PIT-ZIPS MAKE FOR RELIABLE VENTILATION.
• WHISTLE.
• DURACOAT TREATED ABRASION PATCHES FOR LONG LIFE.
• ADJUSTABLE CHEST STRAP.
• FOUR POCKETS, AWAY FROM THE HIP BELT OR HARNESS AREA.
• INTERNAL VALUABLES POCKET. • AUTOMATIC HEIGHT ADJUSTMENT FOR TOP TENSIONERS.
• COMPASS.
• REFLECTOR.
TODAY
• REFLEX LOGOT YPE FOR VISIBILIT Y IN DARKNESS. • IMPROVED DESIGN OF KLÄT TERMUSEN’S FAMOUS WRIST ADJUSTMENTS. • WHISTLE. • SOFT CUFF LINING. • SOFT CUFF LINING. • STRONG EDGE WEBBING. • KEY CARD POCKET INSIDE SLEEVE.
LOOK SIMPLE, BE ADVANCED DESIGNING FUNCTIONAL CLOTHES AND GEAR IS TRICKY - BECAUSE NOWDAYS TRENDS AND FASHION IS MORE AND MORE IMPORTANT. FROM A CUSTOMERS POINT OF VIEW IT´S IMPORTANT TO UNDERSTAND THE FUNCTIONAL BENEFITS OF THE PRODUCTS. A LIGHTWEIGHT JACKET IS LIGHT FOR A REASON: FOR YOU TO BE ABLE TO TRAVEL FAST AND TO AVOID A POTENTIALLY DANGEROUS SITUATION. PRACTICAL MADE BEAUTIFUL.
THE SIGNIFICANT EXPOSE THE TRIANGLES ARE TECH! FOUND EVERYWHERE ON THE PRODUCTS - BUT FOR A REASON.
SIMPLIFIED.
NO COMPROMISE.
WHAT IF
MADE A VEHICLE
HIKERS WANT TO HIKE THEMSELVES. BUT THE EXTRA SAFET Y ASPECT OF HAVING A BACKUP WITH YOU CAN BE WHAT GETS YOU OUT OF A POTENTIALLY DANGEROUS SITUATION. KLÄT TERMUSEN LIGHTWEIGHT GARMENTS HAVE THE SAME IDEA - A JACKET IS LIGHTWEIGHT FOR YOU TO BE MORE AGILE AND FAST IN HARMFUL SITUATIONS!
TOMORROW
HAVING FUN. KEEPING AN EYE ON YOU.
REPORTING BACK.
GO GET ADVENTOURUS WITH KLÄT TERMUSEN HUGIN! YOUR NEW HIKING FRIEND WILL SUPPORT YOUR EXPEDITION IN EVERY MEANS POSSIBLE. SCOUTING FOR ROUTES, CONTROLLING LOCAL WEATHER CONDITIONS ETC. NOW YOU CAN FEEL SAFE EXPLORING THE WILDERNESS BY YOUR SELF - WITH HUGIN.
“WE WANT TO EXPERIENCE THE WILD AGAIN”
GET ADVENTUROUS!
BMW M SOLO
2014
INTERNSHIP PROJECT BMW ADVANCED DESIGN, MÜNCHEN
IN THE NEW CIT Y - THE FUTURE OF EUROPE - CARS AND TRUCKS HAVE SINCE YEARS BEEN BANNED FROM THE CIT Y CENTER. PEOPLE WHO LIVE IN THIS HUMAN CENTERED INFRASTRUCTURE FIND NEW WAYS TO USE THE CIT Y - FOR EVERYDAY TRAVEL AND FOR FUN. HERE PUBLIC TRANSPORT HAVE EXCELLED AND MANY NEW PLAYERS HAVE GONE INTO THE SMALL PERSONAL ELECTRICAL VEHICLE BUSINESS. THERE IS ROOM FOR PURE COMMUTERS ASWELL AS JOYRIDES. BMW M SOLO IS JUST THAT - A JOYRIDE FOR A GREENER CIT Y. THE IDEA COMES FROM MAKING A TRULY LIGHTWEIGHT VEHICLE THAT CAN BE A THRILL TO DRIVE WITHOUT GOING VERY FAST. IT USES GRAVIT Y AND CENTRIFUGAL FORCES IN EVERY TURN IT LEANS INTO, CREATING A NEW T YPE OF PERFORMANCE. PROJECT DONE AT BMW ED-22 ADVANCED DESIGN, MUNICH 2014. THANKS TO JEFFERY HANDS AND MICHAL ILLUKIEWICZ.
REACH THE TARGET PERSONAL GOAL: GET THE DESIGN AS CLOSE TO MY ORIGINAL IDEA-SKETCH AS POSSIBLE.
SOLO
ULTIMATE DRIVING EXPERIENCE CAN WE MAKE THE FUTURE AS PASSIONATE BUT GREEN?
BMW M THE M BRAND HAS A VERY PASSIONATE HISTORY AND I WOULD LIKE TO SEE IT JUST AS PASSIONATE ABOUT A GREENER FUTURE. I WANT TO GO FROM THE ULTIMATE DRIVING MACHINE TO THE ULTIMATE DRIVING EXPERIENCE.
BANNING CARS WILL LEAVE A HUGE GAP IN CIT Y TRANSPORT AS WE KNOW IT
STARTING POINT
INSPIRATION FOR FORM AND MATERIAL FEEL
THE SEARCH FOR THRILL
- The Times
´NO PLACE FOR CARS´ IN FUTURE CITIES
A tension in the surfaces as if the spine is pushed out or if a crease line is sunk into it. This makes the whole vehicle more agile and alive.
The windows - working as solar panels and shades, utilizing the sun. When following the front arms movement as they turn they create a glowing, seetrough sensation. Looking more hollow thus more light.
The overall form inspiration was found in this simple, yet beautiful shape. Flowing, stable and very lightweight. Thin but strong at the same time.
SOLO
T I V A
N A Y
GR THE SLING THE SING IS QUITE LITERARY AN ACTIVE HAMMOCK. IT IS SUSPENDED IN THE TWO ENDS ALLOWING IT TO SWING IN EVERY TURN. THE SWINGS ARE CONTROLLED SO IT WILL NOT TIP OVER OR BE UNSTABLE. INSIDE THERE IS A SEAT BUILT UP FOR MORE STABILIT Y FOR THE DRIVER.
E C D
I R NT
A T PE
O F L
! E RC
THE FRAME THE FRAME IS THE RIGID PART OF THE VEHICLE. INSPIRED FROM THIS LOOP DESIGN MAKING IT BOTH DYNAMIC AND STABLE. MY WISH WAS TO MAKE THE DRIVER APPEAR TO HAVE NOTHING IN FRONT OF HIM/ HER SO EVERY THING IS CONNECTED IN THE REAR AND FROM THERE IT REACHES OUT TWO FLEXIBLE
ARMS TO THE COVERED FRONT WHEELS. TO GET A WIDER AND MORE AGGRESSIVE IMPRESSION THE TOP IS FALCON INSPIRED WITH WINGS OVER THE BACK WHEELS AND A POINT Y HEAD IN THE FRONT CREATING DIRECTION. THIS THEN TIES BACK AGAIN TO CONNECT TO THE LOOP THEME.
TECHNICAL DETAILS
PRINTED SOLAR PANELS FEELING OF THE PANELS ARE TO ALMOST GLOW TO MAKE THE VEHICLE SEEM HOLLOW THUS MORE LIGHT
SNAP THE SOLAR PANELS OFF, ROLL THEM TOGETHER AND STRAP THEM IN THE BACK WHEN NOT WANTED.
FRONT ARMS LEAN
REAR WHEELS TURNS
BMW M SOLO THE DESIGN BRINGS SOME OF THE T YPICAL BMW CHARACTERS IN NEW INTERPRETATIONS. SHORT OR RATHER NEGATIVE OVERHANGS WITH A SHARKNOSE AND FUNCTION IN THE KIDNEYS. IT HAS A SWEEPING HOFFMISTER KINK EMPHASISING THE DRIVERS HEAD.
BMW M SOLO, THE VEHICLE WITH A FULL BODY THRILL IN LOW SPEED.
SOLO
BMW iMPULSE
2015
A WIRELESS POWER FUTURE FOR THE SPONTANEOUS TANDEM TRIBE MASTER THESIS THE RESULT IS A LONG DISTANCE TRAVELLER FOR SPONTANEOUS AND ADVENTUROUS SOULS. STARTING THIS THESIS WITH THE INTENTION OF INSPIRE AND GET INSPIRED, I WANTED TO TELL A HOLISTIC DESIGN STORY RATHER THAN SOLVING A PROBLEM. WHAT IF THE FUTURE OF POWER IS WIRELESS? - AS SCIENTISTS TODAY, 2015, HAVE PROVEN THIS TECHNOLOGY TO FULLY FUNCTION IN SMALL SCALE. I PROVOKE BY SAYING IT JUST MIGHT WORK IN BIG SCALE (AS NIKOLA TESLA ANTICIPATED ALREADY IN 1890). I THINK THIS WOULD HAVE HUGE CONSEQUENCES ON OUR LIVES, WE WOULD BE LESS LOCATION DEPENDENT, MORE SPONTANEOUS AND MORE WILLING TO SHARE. I SET THIS PROJECT IN A WORLD LIKE THIS GIVING ME A PLATFORM WHERE THE PERCEIVER IS MORE OPEN FOR NEW. FOR NEW NORMALS, NEW TECHNOLOGY AND NEW LIFESTYLES. BMW IMPULSE IS A FULLY AUTONOMOUS LIFEST YLE VEHICLE, ALWAYS READY FOR SHORT AND LONG TRIPS.
THE JETSONS?
IS THE JETSONS THE FUTURE FAMILY? A GROUP OF FOUR LIVING IN A FUTURISTIC UTOPIA, TAKING THEIR FLYING CAR TO THE HIGH RISE SKY PAD APARTMENT. THE CARTOON BY DANNY GRAYDON FROM 1962, IS A FUTURE VERSION OF AN AMERICAN MODEL FAMILY PICTURED AS WHAT WE COULD EXPECT IN YEARS TO COME. IT HAS FOR MANY BEEN THE EXAMPLE POINTED AT WHEN DISCUSSING WHAT OUR FUTURE WILL BE LIKE. THE QUESTION IS IF THE SOCIAL PAT TERNS ARE NOT CHANGING AS WELL AS THE TECHNOLOGY? MAYBE IT WILL NOT BE VIABLE FOR ALL CIT Y CITIZENS TO HAVE THEIR OWN FLYING CAR? WE CAN EXPECT URBANIZATION IN THE FOLLOWING 30 YEARS AS A MAJOR
CO-EXISTING
URBAN/RURAL
TREND. PEOPLE ARE MOVING FROM RURAL AREAS TO URBAN FOR INCREASED OPPORTUNITIES IN MAKING A LIVING. CITIES WILL GROW BOTH IN INHABITANT NUMBERS AND AREA, PROBABLY THIS WILL LEAD TO A HOLE NEW WAY OF LIFE. PEOPLE ARE SEEKING FREEDOM, BUT AS LIFE HAS MANY RESPONSIBILITIES, EVEN IN A HIGH TECHNOLOGY SURROUNDING, MAYBE WE CAN SHARE THEM? PEOPLE MIGHT FIND IT EASIER TO SHARE A CAR OR EVEN AN APARTMENT IN THESE FUTURE
CAN WE SHARE HOUSE, CAR AND RESPONSIBILITIES?
WORRY FREE OWNERSHIP
WHAT IF POWER WAS WIRELESS? IT IS EASY TO SEE BENEFITS WITH WIRELESS POWER: NO NEED FOR CHARGING, NO WIRES AND CORDS, AND FOR PRODUCTS WITHIN THE RANGE: NO NEED FOR BAT TERIES.
POLLUTION
THE WIFI HOME
THE MOST POPULAR ANSWER TO THE QUESTION ON FUTURE MOBILIT Y FUEL IS ELECTRICIT Y. EMISSION FREE VEHICLES POWERED BY ON-BOARD BAT TERIES. IDEALLY THE POWER WOULD COME FROM RENEWABLE POWER SOURCES SUCH AS WIND, SOLAR AND WATER POWER PLANTS.
BE CHARGED, THIS TAKES MORE TIME THAN TO REFUEL A CAR WITH PETROL, IMAGINE TO WAIT FOR TWO OTHER CARS AT A CHARGING STATION. ANOTHER DOWNSIDE IS THE PRODUCTION AND END OF LIFE-CYCLE OF BAT TERIES IT IS HIGHLY HARMFUL TO THE ENVIRONMENT.
ELECTRIC MOBILIT Y COMES WITH NEW PROBLEMS, THE ISSUE WIDELY KNOWN AS “RANGE ANXIET Y“ COMES FROM THE CONNECTION OF AUTOMOBILES AND FREEDOM. BAT TERIES DRAIN AND YOU FACE THE FEAR OF BEING STUCK OUTSIDE THE PLUG-IN RANGE.
WHEN THINKING OF AUTOMOBILES AS FREEDOM MACHINES, HOW INTERESTING IT WOULD BE IF POWER WAS CONSUMED IN THE SAME MANNER AS INTERNET. WHAT IF POWER WAS WIRELESS?
BAT TERIES ARE ALSO PROBLEMATIC AS THEY NEED TO
PLUG-IN HUSTLE
RANGE ANXIET Y
HOW FAR FETCHED IS A WORLD WITH WIRELESS POWER? IN RECENT YEARS BIG PROGRESS HAS BEEN MADE IN DEVELOPING DIFFERENT T YPES OF TECHNOLOGY SUPPORTING THIS. IN 2009, ERIC GILER FROM WITRICIT Y DEMONSTRATED A SYSTEM TO POWER PRODUCTS IN YOUR HOME WITHOUT WIRES, SUCH AS A T V, SMART PHONE, REMOTE CONTROL ON A TED-TALK. INTEL WILL START SELLING NOTEBOOKS WITH THIS TECHNOLOGY IN 2015 AND TOYOTA IS PLANNING A NEXT-GENERATION PRIUS ALSO INCORPORATING IT. EXTRAPOLATING THEIR IDEAS AND PROVOKING BY SAYING WHAT IF WE IN THE NEXT 50 YEARS COULD USE THIS TECHNOLOGY EVERYWHERE
IT IS A CHANCE FOR AGILIT Y. THE PLANETARY ENERGY TRANSMIT TER WILL ENSURE THE AVAILABILIT Y OF ENERGY ANYWHERE IN THE WORLD SERGEY PLEKHANOV
Earth-Ionosphere waveguide
Superficial layer of the Earth
RESEARCH CONCLUSION THE RESEARCH STRENGTEN INITIAL IDEAS BUT ALSO SHED NEW LIGHT ON THE SUBJECT. THERE IS MUCH MORE WORK BEING INVESTED IN WIRELESS ENERGY TECHNOLOGY THAN EXPECTED. THIS MAKES A VISION FOR GLOBAL WIRELESS ENERGY EVEN MORE RELEVANT AND CAN POTENTIALLY INSPIRE FURTHER DEVELOPMENT. UN PROJECT MORE ACCURATE NUMBERS THAT SAY FAMILIES WILL SPLIT UP AND DEMAND FOR SINGLE PARENT HOUSEHOLDS AS WELL AS JUST SINGLE HOUSEHOLDS WILL GROW EMMENCE UNTIL 2030. THIS WILL LEAD TO SPACE SHORTAGE IN CIT Y CENTERS. WITH THE AIM TO LOOK BEYOND THIS AND FROM A POSITIVE POINT OF VIEW THIS PROJECT WILL DESIGN FOR A NEW NORMAL IN FAMILY STRUCTURES. A TREND SET TING COUNTER MOVEMENT: PEOPLE WHO WANT TO SHARE PRODUCTS AS WELL AS EXPERIENCE, FIND SIMILAR INTERESTS AND TEAM UP TO FORM NEW FAMILY STRUCTURES, MOVING OUT TO SMALLER COMMUNITIES.
Urbanisation
Short distance Wireless power
ADVENTURE AWAITS
BMW iMPULSE - A wireless future for the spontaneous Tandem Tribe. With supporting the lifestyle of these aspirational users in mind, this project provides a fresh vehicle
Single parents in single households
Trend setting Counter movement
Long distance Wireless power
Global Wireless power
design originating from the wireless energy technology and holistic and inspiring story around Mobility unlimited - Go Wherever, Whenever.
MOBILIT Y UNLIMITED - GO WHEREVER, WHENEVER THE DIVERSIT Y OF A CO-HABITATION FAMILY MAKES MANY STRONG OPINIONS. ONE WANT TO BRING A SNOWBOARD AND ANOTHER A MOUNTAINBIKE. BMW IMPULSE SUPPORTS THEM ALL.
TANDEM TRIBE WIRELESS POWER +
+
VEHICLE SUPPORTING THIS LIFEST YLE
FLOATING VOLUME
IDEATION - EXTERIOR BUILDING ON THE IDEA OF A SEPARATE AUTONOMOUS PASSENGER CAPSULE WITH A 3+3 FACE-TO-FACE SEATING. THEN COMES THE OBVIOUS HIGH POINT FOR THE FRONT PASSENGERS HEADS AND TURNING THIS TO AN ADVANTAGE IN
AN AUTOMOTIVE SHAPE HAS BEEN A FOCUS AREA WHEN IT COMES TO THE EXTERIOR DESIGN. CONTINUING WITH THE ELEMENTS MAKING IT BMWI, THE VEHICLE AIMS FOR GENEROUS AND PREMIUM.
ELONGATED GENEROUS PROPORTIONS
ARROW SHAPE SIDE GRAPHICS
BMWI U-LIGHTS
IDEATION - INTERIOR THE INTERIOR IDEATION BEGAN WITH THE THOUGHTS OF THE TANDEM TRIBE SHARING THIS BIG SPACE. SEATED OPOSITE TO EACH OTHER ONE CAN BE UNCOMFORTABLE ALWAYS LOOKING SOMEONE IN THE EYES. THE TWO SOFAS IS THEREFORE ANGELED DIFFERENTLY. THE FRONT SOFA IS
ANGELED OUTWARDS FOR THE PASSENGERS TO MORE ENJOY THE VIEW WHERES THE REAR SOFA IS ANGELED INWARDS FOR A UNITING FEELING.
THE WHEELS
CLAY MODEL
INITIAL IDEAS FOR THE POWER HUNGRY REAR AXIS.
THE SIDEVIEW NAILING DOWN THE SIDEVIEW IS CRUCIAL. A GOOD BALANCE ON THE STANCE CONNECTING KEY VOLUMES TO GET A GREAT PROPORTION. THEN WORK UP CLEAR AND FRESH GRAPHICS.
ALIAS DEVELOPMENT THE CONTINUATION OF THE 3D DEVELOPMENT WAS DONE IN ALIAS. THE WORK FLOW CONSISTED OF ITERATIONS OF SKETCHING AND MODELING. ALWAYS TRYING TO GET BACK TO THE CORE IDEA AND CAPTURE THE KEY SKETCH.
Coil
Centre coil
Converter
Protection ring
Tire
Suspension
Spokes
Enclosing ring
THE RECEIVING PART IS LOCATED IN THE WHEELS. THE RECEIVER COUPLES ON TO THE WIRELESS POWER NETWORK AND GETS A STEADY FLOW OF ENERGY. IT RECEIVES IT THROUGH THE REAR AXEL AND DISTRIBUTES IT TO THE ELECTRICAL MOTORS BUT ALSO TO REST OF THE CAR AND PASSENGERS VIA THE ROOF WING.
In wheel electric motor
THE RECEIVER
PACKAGE THE COMPARISON IS MADE BETWEEN THREE CARS. BMW IMPULSE, BMW CS AND MERCEDES-BENZ F0015. THE VERY APPRECIATED BMW CS CONCEPT FROM 2007, STANDS FOR GREAT PROPORTION AND COMPLETE LUXURY. THE MERCEDES IS A NEW TAKE ON THE FUTURE FOR AUTONOMOUS CAR. BMW IMPULSE AIMS TO EXCEED BOTH IN ONE CONCEPT.
Private compartment
Seating 6 people
Electrical engines
TOGETHER
FREEDOM
MOBILIT Y
UNLIMITED
BMW iMPULSE
A WIRELESS POWER FUTURE FOR THE SPONTANEOUS TANDEM TRIBE by Ernst Hellby
SCALE MODEL
SKETCHBOOK
2016-2017
FREETIME SKETCHES
THANK YOU!
SEND ME AN EMAIL
[email protected] WWW.ERNSTHELLBY.COM
