Event Name - Amazon Simple Storage Service (S3)
Logo Seal Flag
Event Name Location Dates
Event Name Location Dates
Logo, Seal or Flags
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Index
Note: Plain divider tabs with clear adhesive labels work particularly well and are easy to customize. Depending on the scope and scale of the event, media relations may need to be included as well as photography services and acceptable protocol (e.g., back flash only).For the cover design, take inspiration from the place you will visit—the colors of the flag, the culture, etc. to customize it to your look and feel. Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Delegation Government Delegation Members* Name (First LAST)
Title
Business/ Department
Physical Address
Mobile
Email
Mobile
Email
Private Businesses Delegation Members* Name (First LAST)
Title
Business/ Department
Physical Address
*Include contact information for all delegation members. Verify that mobile phones will work abroad.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Itinerary Note: The Itinerary needs to be specific to each participant and include information only relevant to the individual for which it is intended. As the delegation organizer, you need to have a copy of all itineraries. Itineraries must include all logistical information such as mode of arrive, who will be greeting whom, etc. Each meeting must also include the organizer/point of contact and his/her mobile number. You may prefer to have two itineraries—a comprehensive itinerary with all the details and then a second “at-a-glance” version that simply states the meetings and significant events. Day, Month, Date, Year (Monday, January 1, 2020) 08:30
Meeting (state company name) Contact: Person with who you scheduled the meeting Mobile: + (###) ###-#### Email: [email protected] Location: Name of Location Address Participants: Name, Title Name, Title
10:00
Meeting (state company name) Contact: Person with who you scheduled the meeting Mobile: + (###) ###-#### Email: [email protected] Location: Name of Location Address Participants: Name, Title Name, Title
11:30
Luncheon: state company name Contact: Person with who you scheduled the meeting Mobile: + (###) ###-#### Email: [email protected] Location: Name of Location Address Participants: Name, Title Name, Title
13:00
Meeting (state company name) Contact: Person with who you scheduled the meeting Mobile: + (###) ###-#### Email: [email protected] Location: Name of Location Address Participants: Name, Title Name, Title
15:30
Meeting (state company name) Contact: Person with who you scheduled the meeting Mobile: + (###) ###-#### Email: [email protected] Location: Name of Location Address Participants: Name, Title Name, Title
*by using military time, you can avoid confusion between morning and afternoon. Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Transportation & Accomodations Note: Inclued all flight schedules, hotel arrangements, rental vehicle/transportation services, driver contact details, and confirmation numbers. Some dignitaries and guests will require special accomodations such as a specific type of vehicle, availablity of refreshments, and so on. Make certain to obtain a list of all request in advance. Also, coordinate with security on all levels. To create a sense of unity, delegation members may receive matching pins (friendship pins, emblems, logos, etc.) and/or matching luggage tags with the official seal, logo, flag…
FLIGHT SCHEDULE Departure Date Date Flight # ### Airline Name Departure Time Arrival Time
##:##* (LAX)—airport code ##:##* (MIA)—airport code
Return Date Flight # DepartureTime Arrival Time
Date ### Airline Name ##:##* (LAX)—airport code ##:##* (MIA)—airport code
HOTEL Name Address Intinerary Number Confirmation Number
Hotel Name Physical Address ########## ##########
TRANSPORTATION Rental Company Address Location Pick-up Intinerary Number Confirmation Number Name of Driver Mobile Number
Rental Car Company XX Airport XX Street Name, City, State, ZIP ########## ########## Name (###) ###-####
*by using military time, you can avoid confusion between morning and afternoon.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Meeting Brief To:
Party of Interest
CC:
All Staff Members
From:
Office Name
Date:
Day/Month/Year
Re:
Meeting Name
Event / Meeting Name:
Meeting Name
Event Details Event Times:
Month, Day, Year, Time,
Site Information:
Place/Hotel* Physical Address
Contact Information:
Mr. / Ms. Name Mobile: 011 ##-##-##-####
Attendees:
Domestic Delegation (List names and titles)
Attire:
Business
Staff/Travel Arrangements: Define staff or travel aide, mode of transit, vehicle and driver
Event Background: [Provide background on event or meeting, participants, and purpose of/for meeting; note any history such as MOUs that have been signed, former relationships, etc.]
Remarks/Introductions: [Provide background on audience, expectations of remarks, information regarding format and setup]
Meeting/Event Goals: [Define expected outcomes, specific points to address; list all talking points]
Protocol: [Exchange gifts / marketing materials; state order in which to distribute by rank and who gets what] *Include a seating chart if necessary; respect seats of authority and proper cultural protocol. Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Name of Speech Note: Speeches should not be printed on only one side for easy of reading; some speakers like to rip out the pages upon completion. All unfamiliar names need to be phonetically spelled out in parenthesis next to the proper name for accurate pronunciation. Use large font so words can easily be read. Schedules tend to change up to the last minute; three-hole binders make it easier to pull out and insert information.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
First Name LAST-NAME Title Company Date – Current
President/CEO, Company Information
Date – Date
Vice President, Company Information
Date – Date
Manager, Sales Information
Insert Photo
Education Date – Date
Degree University
Note: Can be a written biography or a resume/C.V.—whatever they submit or have available on their website. If possible, always affix a photo of the individual. Put the last name in all caps to avoid confusion. Err on the side of formal if in doubt. Remember that in Asia, many place the last name first. In Spanish, the fist of the hyphenated last names is addressed but in Portuguese it is the second of the last hyphenated names that is addressed.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Corporate Profiles Note: Below is an example of a standard corporate profile. Many subscription-based databases offer profiles similar to the one below. Harris Selectory, Hoovers, InfoUSA, Kompass, and PIERS are some of the information providers you may want to purchase a licensefrom in order to access corporate data. Company Name D-U-N-S® Number: Company Name: Also Known As: Mail Address: County: MSA: Country Phone Code: Phone: Fax: Web: Employee Count: (All Sites) Employment: (Individual Site) Employee Count:
Location Type: Subsidiary Status: Plant/Facility Size: Foreign Trade:
Single Non Subsidiary ##,### Sq Ft Import/Export
Year Established: Ownership: Prescreen Score:
Date Private, Minority-Owned Low Risk
##
Sales: (All Sites) Sales: (Individual Sites)
$##,###,### US (Estimated/Modeled) $##,###,### US (Estimated/Modeled)
### ### Current Year: XXX 1 Yr Prior: XXX Trend: 0.00 2 Yr Prior: XXX Trend: 0.00 3 Yr Prior: XXX Trend: 0.00
Executives:
Executive Biographies: SIC Code(s): Line of Business: Product(s): NAICS Code(s): Notes
##-###-#### Official Name Doing Business As Street Name/Number City, State ZIP County Region 1 (###) ###-#### (###) ###-#### URL
Name - Chief Executive Officer Name - General Manager Name - Corporate Secretary Name - Treasurer Name YEAR OF BIRTH: Date Year-PRESENT ACTIVE HERE. ######## - Industry (Primary) Industry Type Types of Product ###### - Industry (Primary)
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Protocol Note: Protocol deals with culture and social nuances. In addition to the country overview (on the next page), printouts of the items below are strongly adviseable: • • •
Country’s CultureGram http://online.culturegrams.com/ (subscription required) Executive Planet’s Culture Guides http://www.executiveplanet.com/index.php?title=Main_Page U.S. State Department Consular Information http://travel.state.gov/travel/travel_1744.html
It may be helpful for to invest in several books covering this subject matter. Recommended readings include: •
Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity By Martin J. Gannon, Rajnandini Pillai Publisher: Sage Publications, Inc; Fourth Edition (May 4, 2009) ISBN-10: 1412957893 / ISBN-13: 978-1412957892
•
Kiss, bow, or shake hands: the bestselling guide to doing business in more than 60 countries by Terri Morrison, Wayne A. Conaway Publisher: Adams Media; 2 edition (July 24, 2006) ISBN-10: 1593373686 / ISBN-13: 978-1593373689
•
Protocol: The Complete Handbook of Diplomatic, Official & Social Usage, 25th Edition by Mary Jane McCaffree, Pauline Innis, Richard M. Sand Publisher: Durban House Press; 25th edition (September 12, 2002) ISBN-10: 1930754183 / ISBN-13: 978-1930754188
•
Forms of Address: A Guide for Business and Social Use by Andrea Holberg Publisher: Rice University Press; 1st edition (1994) ISBN-10: 0892633344 / ISBN-13: 978-0892633340
Gifts that are moderate in price but thoughtful are best. Seek items that are functional and tell a story of your history such as products native to your state. A perfect example is Toyota’s magnifying glass—it is a tool that suits typical senior management who tend to be older in age, and has a handle of their first model car. Not only is it functional as a magnifying glass or simply art, it tells the story of their corporate beginnings.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Country Overview Country Name: Official Title Political Map
Political Overview • Government • President • Political Parties • Language • Area Social Overview • Human Development Index • Population • Life Expectancy • Religion • Literacy • Internet users Economic Overview • GDP (PPP) Total • Inflation Rate • Unemployment Rate • Sectors • Industries • Exports • Imports • Currency
Country Flag
Cultural Overview • Culture (Market Pricing/Vertical Individualism vs. Equality Matching/Horizontal Individualism) • Influence (review history) • Orientation (Ethnocentric, Geocentric, Polycentric, or Regiocentrism) • Context (Low/Explicit vs. High/Implicit) • Time Orientation (Monocratic or Polycratic) • Buying Priorities (Price, Latest Technology, Quality/Durability, Service, Style, High-End, Environmental) • Value System (scale: 0 = low; 118 = high) o Power Distance Index o Uncertainty Avoidance Index o Individualism Index o Masculitity Index Note: This data can be found in the following sources: • CIA World Factbook https://www.cia.gov/library/publications/the-world-factbook/ • Economic Freedom: http://www.heritage.org/index/ • Global Peace Index: http://www.visionofhumanity.org/ • IMD World Competitiveness Index: http://www.imd.ch/research/centers/wcc/index.cfm • Hofstede’s Value System: http://www.geerthofstede.nl/ (official website); http://www.geerthofstede.com/ (unofficial website—ITIM International, a consulting partner of Geert Hofstede Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
United States of America
Political* Government: Federal Republic President: Barack Obama Political Parties: Democrat, Green Libertarian, Repubilcan Language: None; English de facto (English: 82.1%; Spanish: 10.7%; Other Indo-European: 3.8%; Asian & Pacific: 2.7%; Other: .7%) Area: 3,718,711 sq mi; 4.87% water Economic Freedom: 78
Social* Human Development Index: 0.944 – High Population: 298,444,215 (.91% growth rate); white 81.7%; black 12.9%; Asian 4.2%; Amerindian & Alsakan native 1%; native Hawaiian and other Pacific islander .2% Life Expectancy: 77.85 years Religion: Protestant 52%; Roman Catholic 24%; Mormon 2%; Jewish 1%; Muslim 1%; other 10%; none 10% Literacy: 99% Internet users: 68.3% Peace Index: 82
Economic* GDP (PPP) Total: $12.36 trillion; GDP per capita: $41,800; Growth Rate: 3.5% Inflation Rate: 3.2% Unemployment Rate: 5.1% Sectors: Services 78.3%; Industry 20%; Agriculture 1% Industries: leading industrial power; diversified and technoloy advanced, petroleum, steel, motor vehicles, aerospace, telecommunications, chemicals, electronics, food processing, consumer goods, lumber, mining Exports: 927.5 billion FOB (Canada 23%; Mexico 13.6%; Japan 6.7%; UK 4.4%; China 4.3%) Imports: 1.727 trillion FOB (Canada 17%; China 13.8%; Mexico 10.3%; Japan 8.7%; Germany 5.2%) Currency: United States Dollar ($) (USD) Gini Index: 42 World Competitiveness Index: 3
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Culture* Culture: Market Pricing Influence: English Orientation: Ethnocentric Context: Low/Explicit Time: MonoChronic Buying Priorities: Price Value System (scale: 0 = low; 118 = high) • PDI: 40 • UAI: 46 • IDV: 91 • MAS: 62 • LTO: 29 *Rev. 5/2007
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Event Name Location Dates
Trade Statistiscs Note: Collect data concerning the intersts of the delegation members. Most trade groups are interested in their exports to a particular country/market. You may also want to include imports statistics. At least five years of data is necessary to analyze market trends. The more specific the data, the more useful it is. Industry data is usually based on the NAICS or HS codes. Try to drill down to the sixth-digit of the HS code if possible for the most specific information. Data can be easily collected from the following sources at no cost: • • •
TradeStats Express United States International Trade Commission UN Comtrade
http://tse.export.gov/TSE/TSEHome.aspx http://dataweb.usitc.gov/scripts/user_set.asp http://comtrade.un.org/
Examples from TradeStats Express:
Note: Data depicted here is on the national level. Data is also available on the state level.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Note: Data depicted above illustrates the U.S. exports to China. This is beneficial for an overview, but has little value to a U.S. exorter given its broad scope. More precise information can be extracted from CenTradeX’s StatsPlus database (a paid service) that can drill down to the sixth HS code level. In this example, we use HS 830210: Hinges, And Parts Thereof, Of Base Metal and get the following market data for California exporters:
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Current News / Events Headline Article Summary Source: Name of Source Note: It may be easier to print copies of the news article and insert them directly in the briefing book. Make certain to use credible news media and only use relevant material that coincides with the goals of your mission. A service such as LexisNexis or a RSS feed can simplify your search. Example:
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Maps Note: A map of the local area with streets and points of interest clearly marked is useful. Depending on the location, you may want additional maps that are specific to business operations. Map types can include industry clusters, the power grid, natural resources, and available public restrooms (seriously, they may be hard to come by in certain countries). Cluster maps are useful towards attracting foreign direct investment (FDI). The industry cluster (a concentration of private business, education institutions, public-private partnerships, and a supportive public sector within a geographic area) generate a competitive advantage for a region as industry builds upon the interconnected local resources. A spill-over effect is achieved and increases productivity while fostering an educated workforce. Available skilled labor is a top priority for business location decisions. Here is an example of an Aerospace Cluster Map from the Virginia Economic Development Partnership (VEDP).
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Event Name Location Dates
Event Name Location Dates
Logo, Seal or Flags
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Index
Note: Plain divider tabs with clear adhesive labels work particularly well and are easy to customize. Depending on the scope and scale of the event, media relations may need to be included as well as photography services and acceptable protocol (e.g., back flash only).For the cover design, take inspiration from the place you will visit—the colors of the flag, the culture, etc. to customize it to your look and feel. Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Delegation Government Delegation Members* Name (First LAST)
Title
Business/ Department
Physical Address
Mobile
Mobile
Private Businesses Delegation Members* Name (First LAST)
Title
Business/ Department
Physical Address
*Include contact information for all delegation members. Verify that mobile phones will work abroad.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Itinerary Note: The Itinerary needs to be specific to each participant and include information only relevant to the individual for which it is intended. As the delegation organizer, you need to have a copy of all itineraries. Itineraries must include all logistical information such as mode of arrive, who will be greeting whom, etc. Each meeting must also include the organizer/point of contact and his/her mobile number. You may prefer to have two itineraries—a comprehensive itinerary with all the details and then a second “at-a-glance” version that simply states the meetings and significant events. Day, Month, Date, Year (Monday, January 1, 2020) 08:30
Meeting (state company name) Contact: Person with who you scheduled the meeting Mobile: + (###) ###-#### Email: [email protected] Location: Name of Location Address Participants: Name, Title Name, Title
10:00
Meeting (state company name) Contact: Person with who you scheduled the meeting Mobile: + (###) ###-#### Email: [email protected] Location: Name of Location Address Participants: Name, Title Name, Title
11:30
Luncheon: state company name Contact: Person with who you scheduled the meeting Mobile: + (###) ###-#### Email: [email protected] Location: Name of Location Address Participants: Name, Title Name, Title
13:00
Meeting (state company name) Contact: Person with who you scheduled the meeting Mobile: + (###) ###-#### Email: [email protected] Location: Name of Location Address Participants: Name, Title Name, Title
15:30
Meeting (state company name) Contact: Person with who you scheduled the meeting Mobile: + (###) ###-#### Email: [email protected] Location: Name of Location Address Participants: Name, Title Name, Title
*by using military time, you can avoid confusion between morning and afternoon. Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Transportation & Accomodations Note: Inclued all flight schedules, hotel arrangements, rental vehicle/transportation services, driver contact details, and confirmation numbers. Some dignitaries and guests will require special accomodations such as a specific type of vehicle, availablity of refreshments, and so on. Make certain to obtain a list of all request in advance. Also, coordinate with security on all levels. To create a sense of unity, delegation members may receive matching pins (friendship pins, emblems, logos, etc.) and/or matching luggage tags with the official seal, logo, flag…
FLIGHT SCHEDULE Departure Date Date Flight # ### Airline Name Departure Time Arrival Time
##:##* (LAX)—airport code ##:##* (MIA)—airport code
Return Date Flight # DepartureTime Arrival Time
Date ### Airline Name ##:##* (LAX)—airport code ##:##* (MIA)—airport code
HOTEL Name Address Intinerary Number Confirmation Number
Hotel Name Physical Address ########## ##########
TRANSPORTATION Rental Company Address Location Pick-up Intinerary Number Confirmation Number Name of Driver Mobile Number
Rental Car Company XX Airport XX Street Name, City, State, ZIP ########## ########## Name (###) ###-####
*by using military time, you can avoid confusion between morning and afternoon.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Meeting Brief To:
Party of Interest
CC:
All Staff Members
From:
Office Name
Date:
Day/Month/Year
Re:
Meeting Name
Event / Meeting Name:
Meeting Name
Event Details Event Times:
Month, Day, Year, Time,
Site Information:
Place/Hotel* Physical Address
Contact Information:
Mr. / Ms. Name Mobile: 011 ##-##-##-####
Attendees:
Domestic Delegation (List names and titles)
Attire:
Business
Staff/Travel Arrangements: Define staff or travel aide, mode of transit, vehicle and driver
Event Background: [Provide background on event or meeting, participants, and purpose of/for meeting; note any history such as MOUs that have been signed, former relationships, etc.]
Remarks/Introductions: [Provide background on audience, expectations of remarks, information regarding format and setup]
Meeting/Event Goals: [Define expected outcomes, specific points to address; list all talking points]
Protocol: [Exchange gifts / marketing materials; state order in which to distribute by rank and who gets what] *Include a seating chart if necessary; respect seats of authority and proper cultural protocol. Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Name of Speech Note: Speeches should not be printed on only one side for easy of reading; some speakers like to rip out the pages upon completion. All unfamiliar names need to be phonetically spelled out in parenthesis next to the proper name for accurate pronunciation. Use large font so words can easily be read. Schedules tend to change up to the last minute; three-hole binders make it easier to pull out and insert information.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
First Name LAST-NAME Title Company Date – Current
President/CEO, Company Information
Date – Date
Vice President, Company Information
Date – Date
Manager, Sales Information
Insert Photo
Education Date – Date
Degree University
Note: Can be a written biography or a resume/C.V.—whatever they submit or have available on their website. If possible, always affix a photo of the individual. Put the last name in all caps to avoid confusion. Err on the side of formal if in doubt. Remember that in Asia, many place the last name first. In Spanish, the fist of the hyphenated last names is addressed but in Portuguese it is the second of the last hyphenated names that is addressed.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Corporate Profiles Note: Below is an example of a standard corporate profile. Many subscription-based databases offer profiles similar to the one below. Harris Selectory, Hoovers, InfoUSA, Kompass, and PIERS are some of the information providers you may want to purchase a licensefrom in order to access corporate data. Company Name D-U-N-S® Number: Company Name: Also Known As: Mail Address: County: MSA: Country Phone Code: Phone: Fax: Web: Employee Count: (All Sites) Employment: (Individual Site) Employee Count:
Location Type: Subsidiary Status: Plant/Facility Size: Foreign Trade:
Single Non Subsidiary ##,### Sq Ft Import/Export
Year Established: Ownership: Prescreen Score:
Date Private, Minority-Owned Low Risk
##
Sales: (All Sites) Sales: (Individual Sites)
$##,###,### US (Estimated/Modeled) $##,###,### US (Estimated/Modeled)
### ### Current Year: XXX 1 Yr Prior: XXX Trend: 0.00 2 Yr Prior: XXX Trend: 0.00 3 Yr Prior: XXX Trend: 0.00
Executives:
Executive Biographies: SIC Code(s): Line of Business: Product(s): NAICS Code(s): Notes
##-###-#### Official Name Doing Business As Street Name/Number City, State ZIP County Region 1 (###) ###-#### (###) ###-#### URL
Name - Chief Executive Officer Name - General Manager Name - Corporate Secretary Name - Treasurer Name YEAR OF BIRTH: Date Year-PRESENT ACTIVE HERE. ######## - Industry (Primary) Industry Type Types of Product ###### - Industry (Primary)
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Protocol Note: Protocol deals with culture and social nuances. In addition to the country overview (on the next page), printouts of the items below are strongly adviseable: • • •
Country’s CultureGram http://online.culturegrams.com/ (subscription required) Executive Planet’s Culture Guides http://www.executiveplanet.com/index.php?title=Main_Page U.S. State Department Consular Information http://travel.state.gov/travel/travel_1744.html
It may be helpful for to invest in several books covering this subject matter. Recommended readings include: •
Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity By Martin J. Gannon, Rajnandini Pillai Publisher: Sage Publications, Inc; Fourth Edition (May 4, 2009) ISBN-10: 1412957893 / ISBN-13: 978-1412957892
•
Kiss, bow, or shake hands: the bestselling guide to doing business in more than 60 countries by Terri Morrison, Wayne A. Conaway Publisher: Adams Media; 2 edition (July 24, 2006) ISBN-10: 1593373686 / ISBN-13: 978-1593373689
•
Protocol: The Complete Handbook of Diplomatic, Official & Social Usage, 25th Edition by Mary Jane McCaffree, Pauline Innis, Richard M. Sand Publisher: Durban House Press; 25th edition (September 12, 2002) ISBN-10: 1930754183 / ISBN-13: 978-1930754188
•
Forms of Address: A Guide for Business and Social Use by Andrea Holberg Publisher: Rice University Press; 1st edition (1994) ISBN-10: 0892633344 / ISBN-13: 978-0892633340
Gifts that are moderate in price but thoughtful are best. Seek items that are functional and tell a story of your history such as products native to your state. A perfect example is Toyota’s magnifying glass—it is a tool that suits typical senior management who tend to be older in age, and has a handle of their first model car. Not only is it functional as a magnifying glass or simply art, it tells the story of their corporate beginnings.
Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
Country Overview Country Name: Official Title Political Map
Political Overview • Government • President • Political Parties • Language • Area Social Overview • Human Development Index • Population • Life Expectancy • Religion • Literacy • Internet users Economic Overview • GDP (PPP) Total • Inflation Rate • Unemployment Rate • Sectors • Industries • Exports • Imports • Currency
Country Flag
Cultural Overview • Culture (Market Pricing/Vertical Individualism vs. Equality Matching/Horizontal Individualism) • Influence (review history) • Orientation (Ethnocentric, Geocentric, Polycentric, or Regiocentrism) • Context (Low/Explicit vs. High/Implicit) • Time Orientation (Monocratic or Polycratic) • Buying Priorities (Price, Latest Technology, Quality/Durability, Service, Style, High-End, Environmental) • Value System (scale: 0 = low; 118 = high) o Power Distance Index o Uncertainty Avoidance Index o Individualism Index o Masculitity Index Note: This data can be found in the following sources: • CIA World Factbook https://www.cia.gov/library/publications/the-world-factbook/ • Economic Freedom: http://www.heritage.org/index/ • Global Peace Index: http://www.visionofhumanity.org/ • IMD World Competitiveness Index: http://www.imd.ch/research/centers/wcc/index.cfm • Hofstede’s Value System: http://www.geerthofstede.nl/ (official website); http://www.geerthofstede.com/ (unofficial website—ITIM International, a consulting partner of Geert Hofstede Name of Office Address Phone: (###) ###-#### │ Fax (###) ###-#### │ www.website.gov
Logo Seal Flag
Event Name Location Dates
United States of America
Political* Government: Federal Republic President: Barack Obama Political Parties: Democrat, Green Libertarian, Repubilcan Language: None; English de facto (English: 82.1%; Spanish: 10.7%; Other Indo-European: 3.8%; Asian & Pacific: 2.7%; Other: .7%) Area: 3,718,711 sq mi; 4.87% water Economic Freedom: 78
Social* Human Development Index: 0.944 – High Population: 298,444,215 (.91% growth rate); white 81.7%; black 12.9%; Asian 4.2%; Amerindian & Alsakan native 1%; native Hawaiian and other Pacific islander .2% Life Expectancy: 77.85 years Religion: Protestant 52%; Roman Catholic 24%; Mormon 2%; Jewish 1%; Muslim 1%; other 10%; none 10% Literacy: 99% Internet users: 68.3% Peace Index: 82
Economic* GDP (PPP) Total: $12.36 trillion; GDP per capita: $41,800; Growth Rate: 3.5% Inflation Rate: 3.2% Unemployment Rate: 5.1% Sectors: Services 78.3%; Industry 20%; Agriculture 1% Industries: leading industrial power; diversified and technoloy advanced, petroleum, steel, motor vehicles, aerospace, telecommunications, chemicals, electronics, food processing, consumer goods, lumber, mining Exports: 927.5 billion FOB (Canada 23%; Mexico 13.6%; Japan 6.7%; UK 4.4%; China 4.3%) Imports: 1.727 trillion FOB (Canada 17%; China 13.8%; Mexico 10.3%; Japan 8.7%; Germany 5.2%) Currency: United States Dollar ($) (USD) Gini Index: 42 World Competitiveness Index: 3
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Culture* Culture: Market Pricing Influence: English Orientation: Ethnocentric Context: Low/Explicit Time: MonoChronic Buying Priorities: Price Value System (scale: 0 = low; 118 = high) • PDI: 40 • UAI: 46 • IDV: 91 • MAS: 62 • LTO: 29 *Rev. 5/2007
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Trade Statistiscs Note: Collect data concerning the intersts of the delegation members. Most trade groups are interested in their exports to a particular country/market. You may also want to include imports statistics. At least five years of data is necessary to analyze market trends. The more specific the data, the more useful it is. Industry data is usually based on the NAICS or HS codes. Try to drill down to the sixth-digit of the HS code if possible for the most specific information. Data can be easily collected from the following sources at no cost: • • •
TradeStats Express United States International Trade Commission UN Comtrade
http://tse.export.gov/TSE/TSEHome.aspx http://dataweb.usitc.gov/scripts/user_set.asp http://comtrade.un.org/
Examples from TradeStats Express:
Note: Data depicted here is on the national level. Data is also available on the state level.
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Note: Data depicted above illustrates the U.S. exports to China. This is beneficial for an overview, but has little value to a U.S. exorter given its broad scope. More precise information can be extracted from CenTradeX’s StatsPlus database (a paid service) that can drill down to the sixth HS code level. In this example, we use HS 830210: Hinges, And Parts Thereof, Of Base Metal and get the following market data for California exporters:
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Current News / Events Headline Article Summary Source: Name of Source Note: It may be easier to print copies of the news article and insert them directly in the briefing book. Make certain to use credible news media and only use relevant material that coincides with the goals of your mission. A service such as LexisNexis or a RSS feed can simplify your search. Example:
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Maps Note: A map of the local area with streets and points of interest clearly marked is useful. Depending on the location, you may want additional maps that are specific to business operations. Map types can include industry clusters, the power grid, natural resources, and available public restrooms (seriously, they may be hard to come by in certain countries). Cluster maps are useful towards attracting foreign direct investment (FDI). The industry cluster (a concentration of private business, education institutions, public-private partnerships, and a supportive public sector within a geographic area) generate a competitive advantage for a region as industry builds upon the interconnected local resources. A spill-over effect is achieved and increases productivity while fostering an educated workforce. Available skilled labor is a top priority for business location decisions. Here is an example of an Aerospace Cluster Map from the Virginia Economic Development Partnership (VEDP).
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