Every Breath You Take
The Queen of suspense returns…
And with the very best partner in crime.
A thrilling partnership that creates the very best suspense has to offer.
October… NETGALLEY RECOMMENDS We know crime and thriller readers choose their next book via recommendations. We’ll use the NetGalley Recommends newsletter to seed the book to 10,000 readers in Australia and New Zealand, getting consumers contributing to the early buzz.
November… PAID FACEBOOK CAMPAIGN Our paid Facebook campaign will run on release in November. We’ll serve 500,000 impressions over two months, aiming for both exposure and engagement.
In May our Facebook campaigns averaged a 2.13% CTR and over 12,000 post engagements and reactions.
December… MAJOR MEDIA COVERAGE On December 24 Mary turns 90! We’ll use this to secure media coverage in all the right outlets and introduce new readers to Mary Higgins Clark and Alafair Burke.
January… PROGRAMMATIC CAMPAIGN We’ll run a programmatic digital campaign in January to capture all the ‘Summer Readers’. We’ll serve 500,000 impressions on all the major news sites in Australia.
Coming November…
And with the very best partner in crime.
A thrilling partnership that creates the very best suspense has to offer.
October… NETGALLEY RECOMMENDS We know crime and thriller readers choose their next book via recommendations. We’ll use the NetGalley Recommends newsletter to seed the book to 10,000 readers in Australia and New Zealand, getting consumers contributing to the early buzz.
November… PAID FACEBOOK CAMPAIGN Our paid Facebook campaign will run on release in November. We’ll serve 500,000 impressions over two months, aiming for both exposure and engagement.
In May our Facebook campaigns averaged a 2.13% CTR and over 12,000 post engagements and reactions.
December… MAJOR MEDIA COVERAGE On December 24 Mary turns 90! We’ll use this to secure media coverage in all the right outlets and introduce new readers to Mary Higgins Clark and Alafair Burke.
January… PROGRAMMATIC CAMPAIGN We’ll run a programmatic digital campaign in January to capture all the ‘Summer Readers’. We’ll serve 500,000 impressions on all the major news sites in Australia.
Coming November…
