Executive Sale: The Digital Future This case study presents a Proof of Value for the Digital Future to the C-Level
Set the Stage The purpose of this presentation is to showcase the
sales process implemented on a specific pursuit The presentation does not address product features Names and Identifying information has been altered to protect client confidentiality All images used are from internet public domain and do not reflect actual brands or products utilized.
Ongoing relationship
Observations by Consultants embedded at sites Feedback from site personnel Diverse Portfolio of products engaged
Goal
Expand the existing transactional relationship into a B2B partnership
Customer: Large Manufacturer of consumer product Fortune 200 Founded: 1900 Value $38B Revenue: $15B Number of employees: 30,000 Global Presence: 40 Countries Americas Europe Mid East Asia Africa
Customer’s Competition: Competitor 1 Founded: 1850 Value $45B Revenue: $18B Number of employees: 43,000 Competitor 2 Founded: 2000 Value $40B Revenue: $18B Number of employees: 23,300 Recent Merger data unavailable; estimated $6B value.
Growth = 15%: Remains strong but reduced Competitively aligned Challenges Market seeking perceived “healthier” options Demand increasing for diversity of “convenience” products Regulatory Pressures Energy Costs climbing – outpacing growth Need Flexibility to pursue fast paced trends Need for Direct-to-Consumer business growth
1. 2. 3. 4. 5.
6.
Feed the Children - Hunger Relief Initiative Responsible Sourcing - Validate social compliance across all direct suppliers Sustainable Agriculture - help agricultural suppliers, millers and farmers to achieve Small Farms - help small-scale producers utilize agronomic practices and improved
business skills
Women Farmers & Workers -
livelihoods of women farmers/workers
Energy - Reduce Energy and GHG Emissions 15% •
7.
Expand Low Carbon Energy Use 50%
Water - Reduce Water Usage 15% •
8. 9.
provide resources and education that improve the
Implement water reuse projects in 25% of plants
Waste - Increase Zero Waste to Landfill plants by 30% Packaging - 100% timber-based packaging from either recycled content or from certified
sustainable sources
Challenge Statement “Start somewhere Go Everywhere”
Initiative Pursuit – POV (Proof of Value) Energy & Water Reduce Energy 15%
Barriers Aged Equipment Connectivity
Reduce Water 15%
Data Delays Poor OEE
Levers Real-time Accurate Data
OEE Analytics
Supply Chain Management
Production Management
Process Plan
Results
Levers
Barriers
Phase 1 Connectivity - SI partner
Site Assessment - 1 of each business
Phase 2 – Data Collection & Analysis
Phase 3 – OEE Improvement Actions
Results - Review - Report - Reinvest
Site Assessment
Project Lead IT Lead Quality Lead Manufacturing Lead
Channel Rep Services Lead SME –Software SME – Workflow
Plant tour Document Review Workflow Analysis Outcome Study ROI
Deliverables
System Owner
Sales Executive
Activities
Executive Sponsor
Sales Team
Client Team
- Detailed Workout
Project Plan Outcome Map Power Map Training Recommendations Proposal