Expanding Programs for In-Demand Skills
Expanding Programs for In-Demand Skills
Jessica Brinker Director, Credit Programs for Part-time Students Tyler Ritter COO, Carolina Office for Online Learning
Tim McElroy Senior Account Specialist Economic Modeling Specialists
Assessing Program Opportunities • Program-level content expertise • Market demand and long-term growth potential of target jobs • Competitor analysis of similar programs
Session Overview
Session Overview
Case Study 1: Environmental Studies Certificate
Case Study 1: Environmental Studies Certificate The Idea
Five-course post-baccalaureate certificate program in Environmental Studies
Target Audience
Non-environmental studies undergraduates now working in environmentally-conscious businesses
Value Proposition
Gain a competitive edge
Questions
Is there a market for this program? Are NC businesses seeking this credential? Where to focus recruitment efforts in NC?
Employer Demand for Environmental Sustainability
State Breakdown of Demand
Growth Trends
Adding some variety to the search… • Sustainable Environment • Environmental Sustainability • Environmental Impact
Job Titles
Companies Posting
Key Phrases in Postings • • • • • • • • • • • • •
Environmentally Proactive Environmental Solution Sustainable building operations Sustainable energy savings Develop Sustainment Plans Develop environmental plans Mitigate risks in a sustainably Passion for Sustainability Leading Environmentally Sustainable projects Environmental cleanliness Environmental Project Planning Reduce Environmental Impact (facility manager) Respond to environmental emergencies
Recommendations •
Offer a post-baccalaureate certificate targeting business professionals
•
Possible title: Environmentally Sustainable Business Management
Case Study 2: Online Degree Completion Program
Case Study 2: Online Degree Completion The Idea
Fully online bachelor’s degree completion program
Target Audience
NC adult learners seeking to complete degrees
Value Proposition Career advancement
Questions
Which major(s) would be most appropriate for this audience? What high-demand jobs in NC require a bachelor’s degree? What are college majors are most requested for these jobs?
Job Titles Posted at BA Level
BA Required
This search shows the postings where a BA is required as an entry level qualification.
BA Preferred
Top Jobs Across the Three Searches • • • • • • •
Marketing managers Sales Managers Financial Managers Human Resource Managers Management Analysts Sales Supervisors Sales Representatives
Projected Job Growth
Wage Breakdown
Are these good programs for adult learners?
Recommended Majors • • • • •
Business Administration Finance Marketing Human Resource Management Business/Commerce
Case Study 3: Masters in Marketing Communication
Case Study 3: Master’s in Marketing Communication The Idea
Expand existing online program to larger audience
Target Audience
Working communications professionals in US aged 25-44
Value Proposition
Career advancement, higher earnings
Questions
What is the labor market demand? Where should we expand? Is this a viable program? What is the market size? What are the growth trends for these jobs? Does a MA command higher earnings than a BA? What skills are employers seeking? Who are the top employers of MA Communications? Who are the top competitors—regional/national, online/traditional?
What is the labor market demand? Where should we expand?
What is the labor market demand? Where should we expand?
Is this a viable program? What is the market size?
Regional Growth Trends
Does an MA in Marketing and Communications command more than a BA in the marketplace?
Compensation for BA
Does an MA in Marketing and Communications command more than a BA in the marketplace?
Compensation for MA
What skills are employers asking for? • • • • • • • • • • • • • • •
Product Management New Product Development Marketing Strategies Business Development Product Marketing Market Research Selling Techniques Strategic Planning Analytics Digital Marketing Management Communication Leadership Innovation Research
• • • • • • • • • • • • • • • • • •
Presentations Operations Problem Solving Integration Writing Coordinating Project Management Interpersonal Skills Mentorship Written Communication Negotiation Business Acumen Decision Making Creativity Business Administration Data Analytics Prioritization Financial Services
Top Regional Competitors
Top National Competitors
Next Steps • Formal Market Analysis • Reassess Goals: – 100 new students – three cohorts • Curriculum Redesign
Questions
Jessica Brinker Director, Credit Programs for Part-time Students Tyler Ritter COO, Carolina Office for Online Learning
Tim McElroy Senior Account Specialist Economic Modeling Specialists
Assessing Program Opportunities • Program-level content expertise • Market demand and long-term growth potential of target jobs • Competitor analysis of similar programs
Session Overview
Session Overview
Case Study 1: Environmental Studies Certificate
Case Study 1: Environmental Studies Certificate The Idea
Five-course post-baccalaureate certificate program in Environmental Studies
Target Audience
Non-environmental studies undergraduates now working in environmentally-conscious businesses
Value Proposition
Gain a competitive edge
Questions
Is there a market for this program? Are NC businesses seeking this credential? Where to focus recruitment efforts in NC?
Employer Demand for Environmental Sustainability
State Breakdown of Demand
Growth Trends
Adding some variety to the search… • Sustainable Environment • Environmental Sustainability • Environmental Impact
Job Titles
Companies Posting
Key Phrases in Postings • • • • • • • • • • • • •
Environmentally Proactive Environmental Solution Sustainable building operations Sustainable energy savings Develop Sustainment Plans Develop environmental plans Mitigate risks in a sustainably Passion for Sustainability Leading Environmentally Sustainable projects Environmental cleanliness Environmental Project Planning Reduce Environmental Impact (facility manager) Respond to environmental emergencies
Recommendations •
Offer a post-baccalaureate certificate targeting business professionals
•
Possible title: Environmentally Sustainable Business Management
Case Study 2: Online Degree Completion Program
Case Study 2: Online Degree Completion The Idea
Fully online bachelor’s degree completion program
Target Audience
NC adult learners seeking to complete degrees
Value Proposition Career advancement
Questions
Which major(s) would be most appropriate for this audience? What high-demand jobs in NC require a bachelor’s degree? What are college majors are most requested for these jobs?
Job Titles Posted at BA Level
BA Required
This search shows the postings where a BA is required as an entry level qualification.
BA Preferred
Top Jobs Across the Three Searches • • • • • • •
Marketing managers Sales Managers Financial Managers Human Resource Managers Management Analysts Sales Supervisors Sales Representatives
Projected Job Growth
Wage Breakdown
Are these good programs for adult learners?
Recommended Majors • • • • •
Business Administration Finance Marketing Human Resource Management Business/Commerce
Case Study 3: Masters in Marketing Communication
Case Study 3: Master’s in Marketing Communication The Idea
Expand existing online program to larger audience
Target Audience
Working communications professionals in US aged 25-44
Value Proposition
Career advancement, higher earnings
Questions
What is the labor market demand? Where should we expand? Is this a viable program? What is the market size? What are the growth trends for these jobs? Does a MA command higher earnings than a BA? What skills are employers seeking? Who are the top employers of MA Communications? Who are the top competitors—regional/national, online/traditional?
What is the labor market demand? Where should we expand?
What is the labor market demand? Where should we expand?
Is this a viable program? What is the market size?
Regional Growth Trends
Does an MA in Marketing and Communications command more than a BA in the marketplace?
Compensation for BA
Does an MA in Marketing and Communications command more than a BA in the marketplace?
Compensation for MA
What skills are employers asking for? • • • • • • • • • • • • • • •
Product Management New Product Development Marketing Strategies Business Development Product Marketing Market Research Selling Techniques Strategic Planning Analytics Digital Marketing Management Communication Leadership Innovation Research
• • • • • • • • • • • • • • • • • •
Presentations Operations Problem Solving Integration Writing Coordinating Project Management Interpersonal Skills Mentorship Written Communication Negotiation Business Acumen Decision Making Creativity Business Administration Data Analytics Prioritization Financial Services
Top Regional Competitors
Top National Competitors
Next Steps • Formal Market Analysis • Reassess Goals: – 100 new students – three cohorts • Curriculum Redesign
Questions
