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24
• 8"-'%%T% (E-Commerce) % T % ! - % % % T 6 * "! 5 % 5 & +% -'% +% -'% 1*(% -'%5!T5 +46 %1+% 1 +%& 1. ' 2. -%(!5 3. * +5% 4. &-'%% % -'% 5. ( 8o/&' 7*4 (. +%& 1. "& "!7%%51 &' 2. %( 7-'% 3. "1 +46 -'% , 4. 1(!% &*" +*4 Internet 5& 5(" 1. -'%% !" 2. -'% % ' % % -'% 1 8; % ' "!+%1&'1+46 • 8"-'% (Mass Media Direct Response Response) ( %&1(! 4' ! S4' % % 1 %+%17 -'%" , ! -% (8o/ 25
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" 2. + +% -'%&-! 1 * -6%!!-% ! &' 5 26
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28
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29
% % ! - % & T % % T % " - % + % % T T5 & +%& 1. -%15 0 +%11+% / 2. +%1 5( (!;&'5-%5 3. *( % +% 1 5 % -'%%-' , 5(/& % % T ( 4. 1"!5 !71(% T%5" 1 ! 1& " 5. ( %T +%& 1. &' !(!0 +%15 2. %11 3. +% %&' "!%5 % +% 1 4. ( % " &&' T%5( 5(/& 5(" 1. -'%% +%1&' " (&' 2. -'%% ./" % 3. -'%&+ + 1
30
&' 3 * +% " (. 3.1 8+% " (. 5 !T 57 " 8(% 8( %%&'"-'%" 1( , +% % % T 8. !-%&& S4' &8 8 " 8 6 '+46 8% " 1(#&' 3.1 1(#&' 3.1 .#8+% -%' , " 8(% (% 8( %% 180000 160000
In thousands
140000 120000 100000 CEECs West Europe
80000 60000 40000 20000 0 Internet users
Mobile telephones
Cable TV
Source: European Information Technology Observatory 2000.
" 8(% 8( %%&"-'%-'% % % T 8. && S4' "!!T $8+% -'% , " 1(#&' 3.1
31
1(#&' 3.2 ' 71" % % T" " 8(% (% 8( ( %%( %%( 2005 Internet Internet users users 300 300
Year 2000 2000 == 100 100 Year
250 250
CEECs CEECs West WestEurope Europe Total TotalEurope Europe World World
14.62 14.62mio mio
Number Numberof ofinternet internetusers users
200 200 150 150
5.87 5.87mio mio
100 100 50 50 00 2000 2000
2001 2001
2002 2002
2003 2003
2004 2004
2005 2005
Source: European Information Technology Observatory 2000.
71"% % T" 8(% 8( %%( 2005 6 & '+46 " 1(#&' 3.2
32
1(#&' 3.3 : (" 8(% (% 8( %%&' ( 8 8. M M oobbile ile telep telephhoonnee su subbscrib scribers ers 330000
CCEEEECCss
Year 2000 2000 == 100 100 Year
220000 115500
4466.8 .822 m mio io
W Weesstt EEuuro roppee
225500
Nu Num mbe berr ooff m moobbile ile te tele leppho honnee su subbscrib scribeers rs
1177.9 .933 m mio io
110000 5500 00 22000000
220001 01
22000022
22000033
20 200044
22000055
Source: European Information Technology Observatory 2000.
!T 5&'"8. -% 50 " 8(% 8( %%" ( 2005 1(#&' 3.3 6 5 "!!T *4 $8" ("-'% "-'%% " ( ( !(.5 & " % ! 8; 8%.-'% * S4' T"! % 8;% ' +%1*" " (.% n/ * ! "-'% !"!1 " (.% n/ !( ... 2005 6 &"1 *4 2,371.32 (% S4' -'%(&&"" 10 (&'7 6 '+46 *4 118% 33
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#+% ! % %&&'6 "!$%1&'(.!0% Wal-Mart Stores, Inc., 702 South West Eighth Street, Bentonville, AR 72716 8611, United States Tel: 1 501 273 4000 Fax: 1 479 273 4053 Web: www.walmart.com Wal-Mart Stores Inc. !-%( &'1 '5("
“%” ( &'! 5%6 +46 " ( 1962 8 Mr. H. Lee Scott, Jr., (President and CEO) % ( " 1 ( , Discount Store Super Center Sam’s Club !-% Neighborhood 34
Market " 11 (.'8 5,720 + &.1 160 ! & *+% % %& 5,000 %" (.!0% #" (. 6 81 *4 60% S4' & ++% % -%0 Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland , Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming " &' 28 # 2007 &78+% % -% /& +6 ! 6,675 ! S4' " &' &6 5 8 (Discount Store) 1,075 ! , &S((%ST % (Supercenter) 2,256 ! , Sam’s Clubs 579 ! +85( (. !-%% & 8 (Wal-mart goes global) %" (. 1. (. % (Argentina) 14 ! 2. (. S (Brazil) 302 ! 3. (. (Canada) 289 ! 4. (. & (China) 73 ! 5. (. % (Costa Rica) 139 ! 35
6. (. %S% (El Salvador) 63 ! 7. (. (Guatemala) 133 ! 8. (. % 1 (Honduras) 41 ! 9. (. $&'( (Japan) 392 ! 10. (. TS8 (Mexico) 896 ! 11. (. (Nicaragua) 40 ! 12. (. (%88 (Puerto Rico) 54 ! 13. (. % n/ (United Kingdom) 336 ! 14. (. % & (India) " &6 Wal-mart $$ Bharti Enterprises " ( 2004 &%+*4 258 !&$!0 & 1 + 5(%(( " % ( 138 ( 5 . 7 " -%" //"!$ " % & %++% / " ( 2003-2004 %++% 8+46 7.2 % +&'%++% " % 81 *4 13.8 % %+" S1( (%8%-' , 8+46 6.3 % 6 -%% " 7 % " %(&' +%1&' POS – Point of Sale data !-'% 71&'$+% T +%1&' 8 n718# Category Insight Product Knowledge -% +46 " 5( , "!,6 ,8(8' Supply Chain S4' Every Day Low Cost / Every Day Low Price 7&' -% T-% 5(&" + + 36
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& 6 89 ! 7(w speed-to-shelf "!+* %+6 ! %T( 90% +% &' 5!0 (! &' www.brandage.com) " 6 55(*4 "! $5( # 6 &6 % +% !0%%+% ! "! &' ! % ( &' 7 % 0 ! ACC 6 S4' ' "" -% 37
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43
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46
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48
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54
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